东欧付费电视市场预测

东欧付费电视用户数量预计将从 2018 年高峰的 8,100 万下降至 2029 年的 7,400 万，减少 800 万。

2023 年至 2029 年间，22 个国家中的 20 个国家的付费电视订户数量将减少，订户总数将减少 240 万人。模拟有线用户将减少 460 万。付费卫星广播将减少260万个。另一方面，IPTV将增加280万个，数位有线电视将增加190万个。

本报告调查了东欧的付费电视市场，总结了家庭普及率、付费电视用户数量、付费电视收入趋势和预测，以及依平台和主要国家进行的详细分析。

目录

我们提供什么：

• 见解：详细的国家分析（62 页 PDF 文件）
• Excel 工作簿： 22 个国家的家庭普及率、付费电视订户数量以及依主要营运商、国家/地区和平台划分的付费电视收入数据（2015 年至 2029 年）

以下 22 个国家和 83 个运营商的预测：

The number of pay TV subscribers in Eastern Europe will decline by 8 million from 81 million in the peak year of 2018 to 74 million in 2029. However, 2018 included 17 million analog cable subscribers, which will drop to zero by 2027. The number of digital pay TV subscribers will rise by 9 million over this period.

Pay TV subscriber numbers will fall in 20 of the 22 countries covered between 2023 and 2029, with the total down by 2.4 million. There will be 4.6 million fewer analog cable subs. Pay satellite TV will fall by 2.6 million. However, IPTV will gain 2.8 million and digital cable 1.9 million.

Russia will account for nearly half of the region's pay TV subscribers in 2029, despite losing 2.6 million pay TV subscribers between 2023 and 2029.

Simon Murray, Principal Analyst at Digital TV Research, said: "Tough times continue in Eastern Europe, with poor job prospects forcing many to seek work abroad. This migration married with low birth rates mean that populations will fall or stall in 17 of the 22 countries covered in this report between 2023 and 2029."

Table of Contents

Published in March 2024, this 108-page PDF and excel report comes in two parts:

• Insight: Detailed country-by-country analysis in a 62-page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.

Forecasts for the following 22 countries and 83 operators::