亚太地区付费电视市场预测

到 2029 年，亚太地区预计将增加 1,100 万付费电视用户。到 2029 年，中国和印度预计将占该地区 6.27 亿付费电视用户（即 5.03 亿）的 80%。2023 年至 2029 年间，印度将 "仅" 增加 1,000 万付费电视用户，而中国将损失 300 万。22 个国家中的 15 个国家将在 2023 年至 2029 年间增加订户数量。

到 2022 年，IPTV 用户数量将超过有线电视用户数量。2023 年至 2029 年间，数位有线用户将减少 1,000 万人。中国将失去1400万数位有线用户，而巴基斯坦将增加300万人。模拟有线用户将减少 500 万至零。

本报告调查了亚太地区的付费电视市场，总结了家庭普及率、付费电视订户数量、付费电视收入趋势和预测，以及依平台和主要国家/地区进行的详细分析。

目录

• 见解：详细的国家分析（72 页 PDF 文件）
• Excel 工作簿： 22 个国家的家庭普及率、付费电视订户数量以及依主要营运商、国家/地区和平台划分的付费电视收入数据（2015 年至 2029 年）

22个国家69个平台的预测：

Asia Pacific will add 11 million pay TV subscribers by 2029. China and India together will account for 80% of the region's 627 million pay TV subscribers by 2029 - or 503 million subscribers collectively. India will add "only" 10 million pay TV subscribers between 2023 and 2029, with China down by 3 million. Fifteen of the 22 countries will gain subscribers between 2023 and 2029.

Simon Murray, Principal Analyst at Digital TV Research, said: "IPTV is the biggest pay TV winner - adding 28 million subscribers between 2023 and 2029 to total 311 million. Much of this growth will happen in China (up by 11 million) as cable subs convert to OTT or IPTV and in India (up by 13 million)."

IPTV subscribers overtook cable TV ones in 2022. Digital cable subscriptions will fall by 10 million between 2023 and 2029. China will lose 14 million digital cable subscribers, although Pakistan will add 3 million. Analog cable subscriptions will fall by 5 million to zero.

Table of Contents

Published in April 2024, this 118-page PDF and excel report comes in two parts:

• Insight: Detailed country-by-country analysis in a 72-page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.

Forecasts for the following 22 countries and 69 platforms: