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市场调查报告书
商品编码
1455837
越南生活用纸和卫生用品市场Tissue and Hygiene in Vietnam |
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价格
简介目录
可支配收入的增加和快速都市化推动了 2022 年至 2023 年越南卫生纸和卫生用品的销售，以金额为准和数量均出现增长。预计2023年越南GDP将超过5%，通膨率稳定。儘管2023年纸巾和卫生用品的整体单价增长有限且温和，但製造商仍受到材料价格意外上涨的影响。然而，这并未对需求产生重大影响。
本报告调查了越南生活用纸和卫生用品市场，提供了市场概况，提供了 2019 年至 2023 年的最新零售资料，确定了主要企业和品牌，并提供了消费者需求和销售成长的背景。我们评估了某些关键趋势和人口变化。
目录
执行摘要
市场指标
市场资料
免责声明
资讯来源
越南的月经护理
主要资料结果
2023年发展
- 2023年越南的月经护理将持续强劲成长
- 用户想要强调卫生、新鲜和环保的优质福利
- 全球品牌继续主导销售，但新参与企业正在增加压力
前景和机会
- 人们对卫生的兴趣日益浓厚，有关月经护理的教育和意识不断增强，应该有利于销售。
- 消费者倾向寻求天然、舒适、吸水性强的产品
- 电子商务可望为品牌销售和行销带来进一步机会
分类资料
越南尿布/裤
主要资料结果
2023年发展
- 都市化和教育推动一次性尿布、尿布和裤子的成长
- 随着品类变得更加分散，参与企业为了争夺更大的份额而展开激烈的竞争。
- 越南母婴用品店迅速扩张，纸尿裤、纸尿裤越来越普及。
前景和机会
- 政府努力提高出生率
- 偏好的日益复杂化可能会创造提供针对性别的服务的机会
- 电子商务作为一次性尿布/尿布/裤的分销管道变得越来越重要
分类资料
越南成人失禁产品零售
主要资料结果
2023年发展
- 卫生和教育标准的提高推动品类成长
- 大公司专注于建立对其产品的信任和认知
- 纤薄的设计和经济的解决方案广受欢迎
前景和机会
- 人口老化将有利于品类成长
- 品牌可以在教育消费者使用哪些产品方面发挥重要作用
- 可负担性和可近性是成长的关键
分类资料
越南擦拭巾
主要资料结果
2023年发展
- 由于人们对生活水准的期望不断提高，擦拭巾销量增加
- 随着越来越多的公司继续创新，注重天然成分和付加，竞争正在加剧。
- 对皮肤敏感度的关注增加了婴儿擦拭巾的需求，促使公司改进包装以赢得消费者的青睐。
前景和机会
- 湿纸巾已经成为许多人的必需品，但出生率的下降可能会阻碍婴儿擦拭巾的成长。
- 永续性成为越南消费者日益关注的议题
- 分销格局预计将持续发展，并更加重视价值和便利性。
分类资料
越南零售纸巾
主要资料结果
2023年发展
- 由于卫生标准的提高和产品选择的扩大，零售纸巾持续强劲增长
- 竞争仍然激烈，主要参与者专注于消费者参与、行销和新包装设计
- 随着收入的增加，越来越多的消费者转向奢侈品，这使得坐浴盆喷雾成为销售的新威胁。
前景和机会
- 随着卫生标准的提高和消费者寻求更多便利，零售纸巾前景光明
- 越南市场的吸引力导致市场进入者的增加。
- 分布情势将持续演变
分类资料
越南外出时的纸巾和卫生
主要资料结果
2023年发展
- 越南旅游业的成长和发展有助于外食业的销售
- 公共卫生设施改善，AFH卫浴产品销售成长
- 随着消费者变得更加挑剔，本土品牌面临大型企业的激烈竞争
前景和机会
- 旅游业和人口老化预计将成为 AFH 卫生纸和卫生用品成长的主要驱动力
- 随着越南生活水准的提高，消费者预计会要求更高品质的产品。
- 开发B2B平台以支援线上销售
分类资料
简介目录
Product Code: DPPVN
Higher disposable incomes and rapid urbanisation helped drive sales of tissue and hygiene in Vietnam during 2022-2023 with growth being seen in both value and volume terms. Vietnam's GDP was forecasted surpass 5% in 2023, while the inflation rate remained stable. Even though unit prices across tissue and hygiene experienced limited and controlled growth in 2023, manufacturers were still impacted by unforeseen increases in material prices. This, however, did not have a huge impact on demand as co...
Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Menstrual care continues to experience strong growth in Vietnam in 2023
- Users seek premium benefits with a focus on hygiene, freshness and eco-friendliness
- Global brands continue to dominate sales but new players applying pressure
PROSPECTS AND OPPORTUNITIES
- An increased hygiene focus and improving education and awareness around menstrual care should benefit sales
- Consumers likely to demand products which are natural, comfortable and absorbent
- E-commerce expected to provide more opportunities for brand sales and marketing
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Urbanisation and education boosts growth in nappies/diapers/pants
- Players compete aggressively for a larger share as the category becomes increasingly fragmented
- Rapid expansion of mother and baby stores helping to expand the reach of nappies/diapers/pants in Vietnam
PROSPECTS AND OPPORTUNITIES
- Government initiatives being put in place to boost birth rates
- Growing sophistication of preferences may offer opportunities for gender-specific offerings
- E-commerce set become an increasingly important distribution channel for nappies/diapers/pants
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Improving hygiene and education standards fostered stronger category growth
- Leading players focus on building trust and awareness for their products
- Slimmer designs and economic solutions prove popular
PROSPECTS AND OPPORTUNITIES
- Ageing population should benefit category growth
- Brands could play a crucial role in educating consumers on which products to use
- Affordability and accessibility will be key to growth
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rising expectations of living standards enhanced wipes sales growth
- Competition continues to grow as players innovate with a focus on natural ingredients and added-value benefits
- Focus on skin sensitivity supports demand for baby wipes with players updating packaging to win over consumers
PROSPECTS AND OPPORTUNITIES
- Wipes have become a necessity for many people but declining birth rates threaten to derail the growth of baby wipes
- Sustainability likely to be a growing issue for consumers in Vietnam
- Distribution landscape expected to continue evolving with an increasing focus on value and convenience
CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Improving hygiene standards and an expanding offer continues to fuel strong growth in retail tissue
- Competition remains tough with leading players focused on consumer engagement, marketing and new packaging designs
- As incomes rise more consumers turn to premium options while bidet sprayers present a new threat to sales
PROSPECTS AND OPPORTUNITIES
- Bright outlook for retail tissue as hygiene standards improve and consumers look for greater convenience
- Attractiveness of Vietnam market to invite an increase in market entrants
- Distribution landscape set to continue evolving
CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Away-from-home sales benefiting from the growth and development of tourism in Vietnam
- Improvement in public health amenities boosts sales of AFH hygiene
- Local brands face stronger competition from larger players as consumers become more discerning
PROSPECTS AND OPPORTUNITIES
- Tourism and ageing population set to be the main drivers of growth in AFH tissue and hygiene
- Consumers expected to demand higher quality products as the standard of living in Vietnam improves
- Developing B2B platforms set to support online sales
CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
