印度纸巾和卫生用品市场

预计到 2024 年，印度纸巾和卫生用品市场规模将在零售和 AFH 方面实现显着增长，这得益于不断变化的消费者偏好、新冠疫情后卫生意识的增强以及电子商务平台的兴起。

本报告研究了印度的纸巾和卫生用品市场，并提供了国家级市场规模和形态的全面指南。我们提供 2020 年至 2024 年的最新零售资料，以便您确定将推动成长的产业。它确定主要企业、主要品牌，并对影响市场的主要因素（新产品开发、分销和定价问题等）进行策略分析。到 2029 年的预测显示了市场将如何变化。

目录

目录和表格

执行摘要

• 2024年卫生纸与卫生用品：整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 纸巾和卫生用品的未来将如何发展？

市场指标

市场资料

免责声明

资讯来源

印度的月经护理

关键资料发现

2024年的发展

• 虽然经期贫穷仍然是一个问题，但毛巾已成为经期照护的首选方法
• 知名品牌Whisper 优先考虑社会影响，而 Stayfree 则专注于产品改进
• 健康与美容专卖店和大卖场仍然是主要的分销管道，而零售电子商务正在成长

前景与机会

• 预测期内，永续性和可负担性将优先考虑
• 数位化将透过混合模式推动卫生产品通路销售
• 预计产品多样化和永续性将成为预测期内的成长趋势

分类资料

印度尿布/裤子

关键资料发现

2024年的发展

• 尿布和裤子的热门产品
• MamyPoko 透过持续的产品升级，确立了其高端品牌地位
• 便利性是选择分销管道的最大因素

前景与机会

• 一次性尿布/裤/内裤预计将更受欢迎
• 预计零售电商销售将高速成长，订阅服务可望成为趋势
• 一次性环保尿布/尿裤有望更受欢迎

分类资料

印度成人失禁产品零售

关键资料发现

2024年的发展

• 人口老化和医疗保健水准的提高推动了成人失禁产品的需求
• 该品牌致力于反歧视努力和环保产品。
• 虽然线下零售仍占主导地位，但零售电子商务主要在都市区成长

前景与机会

• 预测期内，成人垫片产品将持续占据主导地位
• 零售电子商务预计将成为未来几年的主要成长动力
• 关注预测期内成人失禁零售市场的产品开发

分类资料

印度湿擦拭巾

关键资料发现

2024年的发展

• 婴儿擦拭巾仍然是主要的湿擦拭巾类别
• 喜马拉雅湿纸巾擦拭巾榜首，消费者优先考虑不含化学成分的产品
• 零售电子商务正在成长，但传统通路仍占主导地位

前景与机会

• 随着消费者更加重视婴儿卫生，湿纸巾销售可望进一步成长
• 由于消费者更注重便利性和速度，Quick Commerce 婴儿擦拭巾销售量进一步成长
• 环保和多功能创新可能成为擦拭巾的发展趋势

分类资料

在印度外出时使用的纸巾和卫生用品

关键资料发现

2024年的发展

• AFH Tissue 持续成长，工厂优先考虑客户安全
• 知名品牌持续瞄准医疗机构销售，AFH 成人失禁护理产品持续成长
• 该品牌专注于整合智慧技术，以提高消费者的便利性和安全性。

前景与机会

• 随着公共场所和医疗机构越来越重视卫生，AFH 纸巾和卫生产品有望进一步成长
• 预测期内，企业将转向电子商务以促进大量采购
• 进一步将永续性和技术融入 AFH 纸巾和卫生产品

分类资料

印度零售纸巾

关键资料发现

2024年的发展

• 由于都市区家庭使用，卫生纸需求增加
• 摺纸在多个零售纸巾类别中仍占据重要参与企业
• 混合分销模式主导印度卫生纸零售业

前景与机会

• 随着城市人口的成长，零售卫生纸预计将进一步成长
• 电子商务推动零售卫生纸成长
• 在预测期内，产品特性以及健康和环境影响仍将是优先考虑的因素

分类资料

Tissue and hygiene in India experienced significant current value growth in 2024, with increases for both retail and AFH tissue and hygiene, driven by evolving consumer preferences, heightened hygiene awareness post-COVID-19, and the rise of e-commerce platforms.

Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Towels dominates menstrual care, while period poverty remains a concern
• Leading brand Whisper prioritises social impact, while Stayfree focuses on product improvement
• Health and beauty specialists and hypermarkets remain the primary distribution channels, while retail e-commerce grows

PROSPECTS AND OPPORTUNITIES

• Sustainability and affordability will be priorities in the forecast period
• Channel sales for menstrual care to be driven by hybrid model due to digitalisation
• Product diversification and sustainability expected to be growing trends in the forecast period

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Product features the focus of attention within nappies/diapers/pants
• MamyPoko positions itself as a premium brand thanks to continuous product advances
• Convenience the leading factor for choice of distribution channel

PROSPECTS AND OPPORTUNITIES

• Disposable nappies/diapers/pants likely to gain further traction
• High growth expected in sales via retail e-commerce, with subscription services an expected trend
• Disposable eco-friendly nappies/diapers/pants likely to gain further traction

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ageing population and improved healthcare create demand for adult incontinence products
• Brands focus on destigmatisation efforts and eco-friendly products
• Offline retail continues to dominate, while retail e-commerce sees growth, mostly in urban areas

PROSPECTS AND OPPORTUNITIES

• Adult pad type products to continue dominating over the forecast period
• Retail e-commerce expected to be a primary driver of growth in the coming years
• A focus on product development within retail adult incontinence in the forecast period

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Baby wipes remains the dominant category within wipes
• Himalaya leads wipes as chemical-free ingredients take priority for consumers
• Retail e-commerce shows growth, while traditional channels continue to dominate

PROSPECTS AND OPPORTUNITIES

• Wipes set for further growth as consumers look to prioritise infant hygiene
• Quick commerce set for further growth in baby wipes as consumers prioritise convenience and speed
• Eco-friendly and multifunctional innovations likely to be a growing trend within wipes

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• AFH tissue experiences continued growth as establishments prioritise customer safety
• AFH adult incontinence continues its growth trajectory, as notable brands continue targeting sales to healthcare facilities
• Brands focus on integrating smart technology to facilitate consumer convenience and safety

PROSPECTS AND OPPORTUNITIES

• AFH tissue and hygiene set for further growth as the focus on hygiene in public places and healthcare facilities grows
• Businesses will look towards e-commerce to facilitate bulk purchases in the forecast period
• Sustainability and technology to be further integrated into AFH tissue and hygiene products

CATEGORY DATA

• Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

RETAIL TISSUE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Facial tissues sees demand boosted by usage in urban homes
• Origami remains a major player in several retail tissue categories
• Hybrid distribution model dominates retail tissue in India

PROSPECTS AND OPPORTUNITIES

• Retail tissue to experience further growth as the urban population set to grow
• E-commerce set to drive growth for retail tissue
• Product features and their effect on health and the environment to be a priority in the forecast period

CATEGORY DATA

• Table 51 Retail Sales of Tissue by Category: Value 2019-2024
• Table 52 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 54 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 55 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029