新加坡纸巾和卫生用品市场

2024年，新加坡卫生纸和卫生用品市场规模仍将维持健康成长，儘管成长率略低于2023年。市场规模略有下降的原因是通膨水准下降，通膨水准在连续两年上涨后已恢復稳定。总体而言，所有卫生纸和卫生用品类别在2024年都有望实现正成长。

新加坡纸巾和卫生用品报告提供了国家层级市场规模和形态的全面指南。报告提供2020年至2024年的最新零售数据，协助您识别推动成长的产业。报告列出了主要企业和主要品牌，并对影响市场的关键因素（新产品开发、分销和定价问题等）进行了策略分析。 2029年的预测显示了市场未来将如何变化。

目标产品：家用纸巾和卫生用品、零售纸巾和卫生用品、处方/报销成人失禁用品、普通纸巾和卫生用品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解纸巾和卫生用品市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场指标

市场数据

免责声明

资讯来源

新加坡的月经护理

关键数据发现

2024年的发展

• 消费者在月经护理方面选择舒适和安心
• 对环保产品的关注度持续成长
• 由于该国气候炎热，清凉的香味仍然很受欢迎。

前景与机会

• 经济復苏，优质化趋势进一步加强
• 日益增强的环保意识持续影响产品开发
• 可重复使用卫生用品的需求正在成长

分类资料

新加坡尿布和裤子

关键数据发现

2024年的发展

• 吉祥的龙年带动婴儿潮，而优质化趋势也支撑了销售
• 有环保意识的父母希望为孩子提供永续的解决方案
• 新加坡父母的购物选择丰富

前景与机会

• 销售继续受到基准需求和优质化趋势的支撑
• 生态趋势推动新产品开发
• 零售电子商务、全通路策略和跨境贸易仍将发挥重要作用

分类资料

新加坡成人失禁产品零售

关键数据发现

2024年的发展

• 老年人口增长和功能性需求推动持续成长
• 扩大订阅服务的机会
• 永续性是成人失禁零售业的日益增长的趋势

前景与机会

• 该国人口老化支持了基本需求，同时也为针对男性和年轻消费者的产品提供了机会。
• 政府计划提供养老院可能会损害零售额成长
• 不利的经济状况可能会导致更多消费者转向自有品牌和直接面向消费者的服务

分类资料

新加坡擦拭巾

关键数据发现

2024年的发展

• 功能性是成熟擦拭巾类别的差异化因素
• 永续性永续发展的消费者选择环保替代品
• 护肤趋势影响温和擦拭巾的发展

前景与机会

• 优质化趋势将支撑预测期内的价值成长
• 随着品牌迎合消费者的预算需求，预计两极化也将出现。
• 新加坡人口老化可能推动湿纸巾需求

分类资料

新加坡零售纸巾

关键数据发现

2024年的发展

• 消费者希望获得便利、实用的零售卫生纸选择
• 永续性趋势影响零售纸巾
• 网路购物的重要性持续成长

前景与机会

• 增强型产品证明更高的价格是合理的
• 在两极化的趋势中，自有品牌依然受欢迎
• 紧凑包装和多功能性将继续成为趋势

分类资料

在新加坡外出时使用的纸巾和卫生用品

关键数据发现

2024年的发展

• 消费者的忙碌生活方式正在推动纸巾和卫生用品的销售
• 旅游业的復苏将增加旅馆和服务业对薄纸的需求。
• 政府对老年人医疗保健的支持使老年人保健用品价格保持低位

前景与机会

• 高附加价值服务推动优质化趋势
• 效率和优化利用将是一个持续的趋势
• 随着人口老化，对 AFH 卫生产品的需求将持续增长

分类资料

Tissue and hygiene maintained positive value sales in Singapore in 2024, at slightly lower rates of growth than seen in 2023, albeit still at a healthy level. This slight decline in value can be attributed to lowering levels of inflation, which have stabilised again after two years of elevations. Overall, however, all categories in tissue and hygiene experienced positive sales in 2024.

Euromonitor International's Tissue and Hygiene in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers opt for comfort and a sense of security in menstrual care
• Growing attention to eco-conscious products continues
• Cooling scents remain popular due to the hot climate in the country

PROSPECTS AND OPPORTUNITIES

• Premiumisation trends will become stronger in line with improving economy
• Rising eco-awareness will continue to influence product developments
• Reusable menstrual care set to become increasingly in demand

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Auspicious Year of the Dragon drives baby boom, with sales also supported by premiumisation trends
• Eco-conscious parents seek sustainable solutions for their babies
• Multiple shopping options available for parents in Singapore

PROSPECTS AND OPPORTUNITIES

• Sales will remain supported by baseline demand and premiumisation trends
• Eco trends will drive new product developments
• Retail e-commerce, omnichannel strategies, and cross-border trade will remain relevant

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continuous growth due to the increasing senior population and demand for functionality
• Growing opportunities for subscription services
• Sustainability is a growing trend in retail adult incontinence

PROSPECTS AND OPPORTUNITIES

• Country's ageing population will support baseline demand, with opportunities for products for men and younger consumers
• Government initiative to offer nursing homes could hamper retail sales growth
• Unfavourable economic situations could turn more consumers towards private label and direct-to-consumer services

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Functionality serves as a differentiator in the mature category of wipes
• Sustainably-minded consumers opt for green alternatives
• Skincare trends influence developments in skin-kind wipes

PROSPECTS AND OPPORTUNITIES

• Premiumisation trends will support value growth over the forecast period
• Polarisation also expected, as brands meet different consumer budgetary needs
• Singapore's ageing population could help to support demand for wipes

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers seek convenience and functional retail tissue options
• Sustainability trends also influence retail tissue
• Online shopping continues to grow in significance

PROSPECTS AND OPPORTUNITIES

• Enhanced products justify price increases
• Private label will also remain popular in a polarised trend
• Compact packaging and multifunctionality will be ongoing trends

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2019-2024
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers' out-of-home lifestyles boost sales of away-from-home tissue and hygiene
• Recovery in tourism boosts tissue demand in hospitality and services
• Government assistance for elder healthcare keeps AFH hygiene prices low

PROSPECTS AND OPPORTUNITIES

• High-value service sectors will drive premiumisation trends
• Efficiency and optimisation of use will be ongoing trends
• Ageing population will continue to drive demand for AFH hygiene products

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029