菲律宾纸巾和卫生用品市场

由于新冠疫情爆发后经济状况改善和消费者流动性增加，菲律宾纸巾和卫生用品市场规模在 2024 年无论是当前以金额为准增长。这种成长在各个领域都有所体现，包括零售和非家用（AFH）纸巾、厕所用卫生纸和成人失禁产品。

本报告研究了菲律宾的纸巾和卫生用品市场，为国家层面的市场规模和形态提供了全面的指导。我们提供 2020 年至 2024 年的最新零售资料，以便您确定将推动成长的产业。它确定主要企业、主要品牌，并对影响市场的主要因素（新产品开发、分销和定价问题等）进行策略分析。到 2029 年的预测将显示市场将如何变化。

目录

目录及表格

执行摘要

市场指标

市场资料

免责声明

资讯来源

菲律宾的月经护理

关键资料发现

2024 年的发展

• 消费者消费习惯的改变将影响2024年的卫生产品
• 经期内衣抵达菲律宾
• 高洁丝菲律宾公司因行销努力而获益

前景与机会

• 女性护理产品的持续成长预计将在未来几年导致竞争加剧
• 产品品质预期会随价格上涨而上升
• 现代卫生用品普及的机会

分类资料

菲律宾尿布/尿裤

关键资料发现

2024 年的发展

• 都市化与营收成长类别扩展
• 玩家对与名人和有影响力人士合作的兴趣越来越大
• 纸尿裤越来越受欢迎，网路销售增加

前景与机会

• 一次性裤子销售持续表现良好，但永续性成为更大的考虑因素
• 分销状况不会发生重大变化，儘管基数较低，但电子商务仍将继续获得发展动力。
• 未来几年，针对特定技术的解决问题的能力可能会增强。

分类资料

菲律宾成人失禁产品零售

关键资料发现

2024 年的发展

• 2024 年，可支配收入的增加和人口结构的变化将推动成人失禁产品的零售
• JS Unitrade Merchandise Inc. 继续超越 Essity 成为畅销产品
• 通膨和产品价格上涨影响消费者的购买模式

前景与机会

• 菲律宾人口老化将成为预测期内经济成长的主要动力
• 电子商务的兴起导致新品牌的出现
• 性别特定和男女通用产品迎合消费者偏好

分类资料

菲律宾湿擦拭巾

关键资料发现

2024 年的发展

• 2024 年，婴儿擦拭巾将继续领先类别销售
• 成人和男士湿纸巾的推出将使产品类别更加多样化
• Lysol消毒纸巾有多种香味，广受接受。

前景与机会

• 未来几年婴儿擦拭巾仍将受到当地消费者的青睐
• 透过擦拭巾，策略性捆绑价值促销变得更加普遍
• 差异化由技术和新产品开发推动

分类资料

菲律宾纸巾零售

关键资料发现

2024 年的发展

• 厕所用卫生纸因其多功能性而保持优势
• 为忙碌的消费者提供便利的选择，将推动 2024 年零售纸巾的成长
• SCPA 在多个类别中保持领先地位

前景与机会

• 可支配收入的提高和持续的卫生问题确保了零售卫生纸的持续增长
• 负担能力将日益影响购买决策
• 卫生习惯的改善将在未来几年带来消费量的增加

分类资料

在菲律宾外出时使用的纸巾和卫生用品

关键资料发现

2024 年的发展

• 政府增加对基础设施的支出将推动 2024 年便携纸巾和卫生用品的成长
• 随着人口老化，对 AFH 成人失禁产品的需求不断增加
• SCPA 和 Kimberly-Clark 继续向商业客户提供各种优质 AFH 产品

前景与机会

• 预计未来几年旅游趋势将对便携纸巾和卫生用品销售产生正面影响
• 未来零售竞争将改善行动服务交付
• 品牌可能会扩大产品阵容以获得市场份额

分类资料

The tissue and hygiene industry in the Philippines saw growth in current value and volume terms in 2024, driven by improved economic conditions and increased consumer mobility following the COVID-19 pandemic. This growth was evident across various segments, including retail and away-from-home (AFH) tissues, toilet paper, and adult incontinence products.

Euromonitor International's Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Menstrual care products affected by evolving consumer spending habits in 2024
• Period underwear makes an entrance in the Philippines
• Kotex Philippines benefits from marketing initiatives

PROSPECTS AND OPPORTUNITIES

• Competition set to intensify in the years ahead amid ongoing growth for menstrual care
• Product quality expectations will increase in tandem with prices
• Opportunities for modern menstrual products to gain traction

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Category expansion thanks to urbanisation and rising incomes
• Players are increasingly connecting with celebrity and influencer collaborations
• Growing popularity of diaper pants boosts online sales

PROSPECTS AND OPPORTUNITIES

• Continued positive performance, led by disposable pants, although sustainability will become a more important consideration
• Distribution landscape will remain largely unchanged, but e-commerce will continue to gain traction, albeit from a low base
• Problem-solving with new technologies is likely to increase in the coming years

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Higher disposable incomes and demographic changes boost growth in retail adult incontinence in 2024
• JS Unitrade Merchandise Inc. continues to lead sales ahead of Essity
• Inflation and rising product prices impact consumer purchasing patterns

PROSPECTS AND OPPORTUNITIES

• Ongoing ageing of the Filipino population will be a key driver of growth over the forecast period
• E-commerce expansion will lead to new brand emergence
• Gender-specific and unisex products will cater to consumer preferences

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Baby wipes continue to lead category sales in 2024
• Category sees diversification with the emergence of adult and men's wipes
• Lysol's disinfecting wipes in a variety of fragrances have broad appeal

PROSPECTS AND OPPORTUNITIES

• Baby wipes will remain popular amongst local consumers in the coming years
• Promoting value through strategic bundling will become more prevalent in wipes
• Differentiation will be driven by technology and new product development

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Toilet paper remains dominant through multifunctionality
• Convenient options for on-the-go consumers boost growth in retail tissues in 2024
• SCPA maintains its hold across multiple categories

PROSPECTS AND OPPORTUNITIES

• Increase in disposable income and ongoing hygiene concerns will assure sustained growth for retail tissue
• Affordability will increasingly inform purchasing decisions
• Reinforced hygiene habits will lead to increased consumption in the years ahead

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2019-2024
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increased national spending on infrastructure boosts away-from-home tissue and hygiene growth in 2024
• Growth in the demand for AFH adult incontinence products in line with ageing population
• SCPA and Kimberly-Clark continue to serve their corporate clients with a wide range of quality AFH products

PROSPECTS AND OPPORTUNITIES

• Tourism trends set to benefit sales of away-from-home tissue and hygiene in the coming years
• Retail competition will improve away-from-home offerings in the future
• Brands may expand their product offerings to boost share

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029