越南纸巾和卫生用品市场

预计 2024 年越南纸巾和卫生用品市场规模将在以金额为准和数量方面呈现强劲成长。这种增长是由收入水平的提高和生活水准的提高所推动的，这导致消费者对根据特定目的使用正确产品的意识增强。此外，品牌的产品创新和零售商向郊区和农村地区的扩张也对这一积极趋势做出了巨大贡献。

本报告研究了越南的纸巾和卫生用品市场，为国家层面的市场规模和形态提供了全面的指导。我们提供 2020 年至 2024 年的最新零售资料，以便您确定将推动成长的产业。它确定主要企业、主要品牌，并对影响市场的主要因素（新产品开发、分销和定价问题等）进行策略分析。到 2029 年的预测将显示市场将如何变化。

目录

目录及表格

执行摘要

市场指标

市场资料

免责声明

资讯来源

越南的月经护理

关键资料发现

2024 年的发展

• 2024 年，卫生护垫将推动成长，毛巾仍为最大类别
• 戴安娜保持整体领导地位
• 当地小型杂货店继续引领潮流

前景与机会

• 预计整个预测期内销售成长将保持强劲
• 电子商务将持续成长
• 随着对永续性的更加重视，我们预计卫生护垫组合包装将具有成长潜力。

分类资料

越南尿布/裤子/内裤

关键资料发现

2024 年的发展

• 预计 2024 年销售额将上升
• 戴安娜是首屈一指的
• 母婴店领先经销，电商成长最快

前景与机会

• 越南尿布、尿片和尿裤的前景光明
• 电子商务将成为更重要的成长动力
• 创新和永续性设计持续推动进步

分类资料

越南成人失禁产品零售

关键资料发现

2024 年的发展

• 2024 年成人失禁产品零售将大幅成长
• 戴安娜继续领先整体类别
• 保健和美容专业人士仍然是最重要的分销管道

前景与机会

• 越南成人失禁用品零售业将进一步成长
• 持续的都市化推动电子商务持续扩张
• 消费者仍注重成本，重视价值和有效性

分类资料

越南湿擦拭巾

关键资料发现

2024 年的发展

• 到 2024 年，通用擦拭巾将成为擦拭巾市场成长最快的产品
• 黛安娜领先擦拭巾，东协换前锋
• 小型本地杂货店占据主导，而专业保健和美容商店也正在取得进展

前景与机会

• 预测期内擦拭巾将继续保持正面趋势
• 电子商务将进一步受益于第三方平台的普及
• 包装和增值功能具有成长潜力

分类资料

越南零售纸巾市场

关键资料发现

2024 年的发展

• 预计 2024 年越南零售卫生纸市场将大幅成长
• 西贡纸业维持业界领先地位
• 儘管份额下降，小型本地杂货店仍引领分销

前景与机会

• 越南卫生纸零售业前景光明
• 传统商店面临消费者信心下降，而电子商务持续蓬勃发展
• 便利性是包装形式的一个主要趋势

分类资料

在越南外出时注意纸巾和卫生

关键资料发现

2024 年的发展

• AFH 纸巾销售量在 2024 年大幅成长
• 向农村扩张对当地小型企业来说前景光明
• 扩大销售以支持医疗机构

前景与机会

• 预测期内，AFH 组织将持续成长
• 渠道扩张将继续成为成长的主要动力
• 目前缺乏创新意味着还有改进的空间

分类资料

Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product innovation by brands and the expansion of retailers into suburban and rural areas contributed significantly to this positive trend.

Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Pantyliners leads growth in 2024, while towels remains largest category
• Diana maintains overall leadership
• Small local grocers continues to lead distribution

PROSPECTS AND OPPORTUNITIES

• Sales growth set to remain strong for forecast period
• E-commerce will continue to rise
• Anticipated sharper focus on sustainability, with growth potential in combo packages for pantyliners

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising value sales seen in 2024
• Diana remains ahead of the rest
• Baby/child/maternity stores leads distribution, while e-commerce rises fastest

PROSPECTS AND OPPORTUNITIES

• Positive future forecast for nappies/diapers/pants in Vietnam
• E-commerce to become more important as a growth-driver
• Innovation and sustainability-focused design will continue shape progress

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail adult incontinence records substantial growth in 2024
• Diana continues to lead overall category
• Health and beauty specialists remains most important distribution channel

PROSPECTS AND OPPORTUNITIES

• Further growth forecast for retail adult incontinence in Vietnam
• Ongoing urbanisation supports continued expansion for e-commerce
• Consumers will remain cost-conscious and focused on value and efficacy

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• General purpose wipes is fastest riser in wipes in 2024
• Diana leads overall wipes, while Dong Hiep Trade forges forward
• Small local grocers maintains leadership, with health and beauty specialists gaining pace

PROSPECTS AND OPPORTUNITIES

• Positive trajectory will continue for wipes throughout forecast period
• E-commerce to benefit further from popularity of third-party platforms
• Packaging and value-added features offer growth potential

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong growth seen for retail tissue in Vietnam in 2024
• Saigon Paper maintains overall category leadership
• Small local grocers still lead distribution despite declining share

PROSPECTS AND OPPORTUNITIES

• Retail tissue faces bright future in Vietnam
• Traditional stores face falling consumer confidence, while e-commerce goes from strength to strength
• Convenience as a key trend in packaging formats

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2019-2024
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• AFH tissue records robust rises in 2024
• Expansion into rural areas holds promise for small local players
• Expanding healthcare facilities support sales

PROSPECTS AND OPPORTUNITIES

• AFH tissue will see growth continue over the forecast period
• Channel expansion to remain major growth driver
• Current lack of innovation means room for improvement

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029