泰国的纸巾和卫生用品市场

2024年，泰国的纸巾和卫生产业发生了显着变化，反映了消费者对永续性、优质化和便利性的更广泛偏好。随着环保和再生产品在全球范围内变得越来越重要，泰国消费者正在寻求符合这些价值观的产品，从永续采购的原料到最大限度减少环境影响的包装。纸巾和卫生用品对更高品质和更具创新性产品的需求也不断增加。

本报告研究了泰国的纸巾和卫生用品市场，为国家层级的市场规模和形态提供了全面的指导。我们提供 2020 年至 2024 年的最新零售资料，以便您确定将推动成长的产业。它确定主要企业、主要品牌，并对影响市场的主要因素（新产品开发、分销和定价问题等）进行策略分析。到 2029 年的预测将显示市场将如何变化。

目录

目录及表格

执行摘要

市场指标

市场资料

免责声明

资讯来源

泰国的月经护理

关键资料发现

2024 年的发展

• 预计 2024 年月经护理将大幅扩展
• 注重永续性和绿色创新
• 提高舒适度并增加分布

前景与机会

• 在稳定的环境中推动未来成长
• 竞争格局与优势定位
• 零售转型和可重复再生性

分类资料

泰国尿布/裤子/内裤

关键资料发现

2024 年的发展

• 对舒适性、便利性和永续性的需求日益增加
• 整合中竞争加剧
• 2024 年大卖场将引领分销

前景与机会

• 投资优质和便利的服务
• 随着电子商务的扩张，大卖场仍保持领先地位
• 价格控制和预测未来趋势

分类资料

泰国成人失禁产品零售

关键资料发现

2024 年的发展

• 成人失禁解决方案的重要性日益增加
• 消费者需求不断变化，DSG International 将在 2024 年占据领先地位
• 成长限制和管道多样化

前景与机会

• 老年人口增长及未来福利
• 零售业的变化态势
• 竞争前景和产品创新

分类资料

泰式擦拭巾

关键资料发现

2024 年的发展

• 2024 年泰国擦拭巾市场将稳定扩张
• Unicharm保持整体领先，Lison Vision上升最快
• 转变通路
• 继续注重卫生与便利
• 现代贸易不断演变的角色
• 创新与未来竞争

分类资料

在泰国外出时要注意纸巾和卫生

关键资料发现

2024 年的发展

• 改善卫生状况和永续性
• 抓住利基机会
• 2024 年，企业/产业引领 AFH 纸巾和整体卫生用品的分销

前景与机会

• 对优质产品的需求不断增加
• 动态竞争与旅游业復兴
• 进一步致力于回收材料

分类资料

泰式纸巾零售商

关键资料发现

2024 年的发展

• 改变消费行为和产品吸引力
• 金佰利引领自有品牌扩张
• 分销策略与消费者优先事项

前景与机会

• 需求和消费者意识不断提高
• 现代零售通路持续走强
• 持续创新并致力于永续性

分类资料

2024 saw notable shifts in Thailand's tissue and hygiene industry, reflecting broader consumer preferences for sustainability, premiumisation and convenience. As the global emphasis on eco-friendly and recycled goods gathers momentum, Thai consumers are increasingly seeking products that align with these values, from sustainably sourced raw materials to items packaged with minimal environmental impact. Tissue and hygiene has also experienced an upswing in demand for higher-quality, innovative so...

Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• 2024 sees robust expansion for menstrual care
• Focus on sustainability and green innovations
• Advancing comfort and broadening distribution

PROSPECTS AND OPPORTUNITIES

• Future growth drivers in a stable environment
• Competitive landscape and premium positioning
• Transforming retail and embracing reusability

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for comfort, convenience and sustainability
• Intensified competition amid consolidated landscape
• Hypermarkets leads distribution in 2024

PROSPECTS AND OPPORTUNITIES

• Investing in premium quality and accessibility
• Hypermarkets to maintain leadership as e-commerce rises
• Navigating price controls and future trends

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing importance of adult incontinence solutions
• DSG International leads in 2024, amid shifting consumer demands
• Growth constraints and channel diversification

PROSPECTS AND OPPORTUNITIES

• Growing senior population and future gains
• Changing retail dynamics
• Competitive outlook and product innovation

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady expansion for wipes in Thailand in 2024
• Unicharm maintains overall leadership as Lison Vision rises fastest
• Shifting distribution channels
• Ongoing focus on hygiene and convenience
• Evolving role of modern trade
• Innovation and future competition

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Enhancing hygiene and sustainability
• Capturing niche opportunities
• Business/industry leads distribution for overall AFH tissue and hygiene in 2024

PROSPECTS AND OPPORTUNITIES

• Rising demand for quality products
• Dynamic competition and tourism revival
• Greater commitment to recycled materials

CATEGORY DATA

• Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

RETAIL TISSUE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shifting consumer behaviour and product appeal
• Kimberly-Clark leads while private label expands
• Distribution strategies and consumer priorities

PROSPECTS AND OPPORTUNITIES

• Escalating demand and consumer awareness
• Continued strength of modern retail channels
• Ongoing innovation and sustainability efforts

CATEGORY DATA

• Table 51 Retail Sales of Tissue by Category: Value 2019-2024
• Table 52 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 54 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 55 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029