印尼的纸巾和卫生用品市场

2024年，印尼纸巾和卫生用品市场规模录得当期销售额的下降，主要原因是一次性尿布/尿片/裤的大幅下降。整体而言，成长要素缓慢源自于影响供应链、原物料成本和外汇波动的全球经济问题。 2023年全年及2024年初，印尼失业率上升，中等收入家庭数持续下降，消费者信心减弱。

本报告研究了印尼的纸巾和卫生用品市场，提供了国家层面的市场规模和形态的全面指导。我们提供 2020 年至 2024 年的最新零售资料，以便您确定将推动成长的产业。它确定主要企业、主要品牌，并对影响市场的主要因素（新产品开发、分销和定价问题等）进行策略分析。到 2029 年的预测将显示市场将如何变化。

目录

目录及表格

执行摘要

• 2024 年卫生纸和卫生用品市场：整体情况
• 2024 年的主要趋势
• 竞争格局
• 零售发展
• 纸巾和卫生用品的下一步发展是什么？

市场指标

市场资料

免责声明

资讯来源

印尼的月经护理

关键资料发现

2024 年的发展

• 2024 年女性用品价值将强劲成长
• Uni-Charm 继续引领高度整合领域，领先 Kao 和 Softex
• 继便利商店之后，2024 年电子商务将持续崛起

前景与机会

• 预测期内，印尼的月经护理预计将出现强劲成长
• 电子商务预计将快速成长，但便利商店仍占主导地位
• 永续性趋势势头强劲，但价格仍是决定性因素

分类资料

印尼尿布/裤子/内裤

关键资料发现

2024 年的发展

• 预计消费者信心下降将导致 2024 年一次性尿布、纸尿裤和尿裤销售量进一步下降
• Uni-Charm 保持领先地位，Lucky Mom 继续成长
• 电子商务持续快速成长，与便利商店争夺主要分销管道的市场份额。

前景与机会

• 儘管出生率下降，但预计未来几年该类别将大幅成长
• 参与企业机会越来越多地使用社群媒体平台与消费者互动
• 创新很重要，但价格仍然很重要

分类资料

印尼成人失禁产品零售

关键资料发现

2024 年的发展

• 与研究期初相比，成人失禁产品的零售仍缓慢
• Softex 将在 2024 年高度整合的竞争格局中领先
• 2024 年，便利商店仍将是成人失禁用品零售市场

前景与机会

• 印尼的人口老化将在未来几年大幅推动这一类别的成长。
• 电子商务预计将继续成长，但便利商店仍是首选管道
• 在相对不成熟的产品领域还有很大的创新空间

分类资料

印尼湿擦拭巾

关键资料发现

2024 年的发展

• 疫情过后，消费者卫生习惯的改变将推动通用擦拭巾成长
• 米兔凭藉广泛的品牌知名度和消费者忠诚度引领业界
• 由于便利性和持续的价格敏感性，电子商务继续快速成长

前景与机会

• 预计未来几年擦拭巾的命运将会改善。
• 预计未来几年电子商务将强劲成长
• 永续性和皮肤健康成为擦拭巾的主要趋势

分类资料

印尼零售纸巾

关键资料发现

2024 年的发展

• 2024 年印尼零售纸巾将温和成长
• Paseo 透过与国家足球队合作提升知名度
• 超级市场仍将是畅销商品，但到 2024 年其市场份额将输给电子商务

前景与机会

• 预测期内零售纸巾前景仍乐观
• 电子商务持续成长，但印尼人仍重视实体店
• 便利和天然食品很有吸引力，但价格才是关键

分类资料

在印尼外出时要注意纸巾和卫生

关键资料发现

2024 年的发展

• 2024 年旅游热潮将推动便携纸巾和卫生用品的成长
• 人口老化尤其推动了 AFH 成人失禁类别的成长
• 由于製造商有其他优先事项，创新受到限制

前景与机会

• 预测期内，都市化和人口老化将推动品类成长
• 随着旅游业在疫情后復苏，餐饮业继续主导 AFH 纸巾和卫生用品的销售
• 永续性趋势持续增强，但有竞争力的定价将是关键

分类资料

In 2024, tissue and hygiene in Indonesia registered a decline in current value sales, mainly driven by a sharper decrease in nappies/diapers/pants. In general, slow growth factors arose from global economic issues that impacted supply chains, the cost of materials, and fluctuating exchange rates. During 2023 and early 2024, the unemployment rate in the country increased, and the number of middle-income households continued to decline, lowering consumer confidence. Many Indonesians responded by d...

Euromonitor International's Tissue and Hygiene in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Menstrual care enjoys robust value growth in 2024
• Uni-Charm continues to lead in a highly consolidated field ahead of Kao and Softex
• E-commerce continues its upward trajectory in 2024, hot on the heels of convenience stores

PROSPECTS AND OPPORTUNITIES

• Robust growth expected for menstrual care in Indonesia over the forecast period
• Rapid growth predicted for e-commerce, but convenience stores will continue to hold sway
• Sustainability trend gains traction, but price will remain the deciding factor

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Further decline for nappies/diapers/pants in 2024 as consumer confidence is dented
• Uni-Charm retains the lead, but Lucky Mom enjoys ongoing growth
• E-commerce continues to enjoy rapid growth as it vies for share with convenience stores as the leading distribution channel

PROSPECTS AND OPPORTUNITIES

• Significant growth expected for the category in the years ahead despite faltering birth rate
• Players will increasingly engage on social media platforms to engage with consumers
• Innovation will be important, but price will remain key

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth for retail adult incontinence remains low compared to earlier in the review period
• Softex leads in a highly consolidated competitive landscape in 2024
• Convenience stores remains for retail adult incontinence in 2024

PROSPECTS AND OPPORTUNITIES

• Category growth will be significantly driven by Indonesia's ageing population in the coming years
• E-commerce will continue to see growth, but convenience stores will remain the channel of choice
• Significant scope for further innovation in a relatively immature product area

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• General-purpose wipes benefits from shift in consumer hygiene behaviour, post-pandemic
• Mitu enjoys widespread brand recognition and consumer loyalty to lead the field
• E-commerce growth continues apace thanks to the convenience factor and ongoing price sensitivity

PROSPECTS AND OPPORTUNITIES

• Turnaround of fortunes expected for wipes in the years ahead
• Solid growth expected for e-commerce in the years ahead
• Sustainability and skin health set to become significant trends in wipes

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for retail tissue in Indonesia in 2024
• Paseo benefits from raised awareness after partnership with national football team
• Supermarkets continues to lead but loses share to e-commerce in 2024

PROSPECTS AND OPPORTUNITIES

• Optimistic outlook for retail tissue over the forecast period
• E-commerce will continue its upward trajectory, but Indonesians will still value brick-and-mortar stores
• Convenience and natural products will attract interest, but price will be key

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2019-2024
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Tourism boom supports growth of away-from-home tissue and hygiene in 2024
• Ageing population supports category growth, particularly AFH adult incontinence
• Limited innovation as manufacturers' priorities lie elsewhere

PROSPECTS AND OPPORTUNITIES

• Urbanisation and ageing population will support category growth over the forecast period
• Horeca will continue to dominate sales of AFH tissue and hygiene as tourism enjoys post-pandemic recovery
• Sustainability trend will continue to gain traction, but competitive pricing will be vital

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029