新加坡的宠物护理市场

总体而言，预计新加坡宠物护理市场规模将在2025年实现零售额强劲增长，其中狗粮和猫粮将成为主要成长动力，但预计所有主要类别的销售额都将实现成长。不过，预计整体成长率将较前一年放缓，部分原因是全球经济不确定性、通货膨胀和生活成本上升导致当地消费者更加节俭。

本报告对新加坡的宠物护理市场进行了分析。报告提供了2020年至2024年的最新零售数据，帮助您识别推动成长的产业。该报告还列出了主要企业和品牌，并对影响市场的主要因素进行了策略分析，包括新产品开发、分销和定价问题。此外，报告也对2029年的市场变化进行了预测。

目标产品：宠物食品、宠物用品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解宠物护理市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场指标

市场数据

免责声明

资讯来源

新加坡狗粮

关键数据发现

2025年的发展

• 经济环境趋于严峻，预计 2025 年新加坡狗粮价值成长将放缓
• 高端狗粮品牌持续在价值上领先
• 消费者对便利性和优质狗粮的需求推动了零售电子商务的成长

前景与机会

• 狗粮销售持续成长，优质湿狗粮可望推动销售
• 零售电子商务将受益于更丰富的产品种类和更显着的忠诚度奖励
• 随着特殊饮食和永续成分的供应日益丰富，人们对狗粮中肠道健康的兴趣日益浓厚

类别指标

分类资料

新加坡的猫粮

关键数据发现

2025年的发展

• 价格分布猫粮继续占据主导地位，而价格分布增长更快
• 在猫粮方面，Fancy Feast 在以金额为准继续保持领先地位。
• 猫粮品牌越来越注重零售电商分销

前景与机会

• 新法规解除住宅养猫禁令住宅促进经济成长
• 零售电子商务预计将支援越来越多的产品种类
• 宠物人口老化可能为特定生命阶段的产品带来机会

类别指标

分类资料

新加坡的其他宠物食品

关键数据发现

2025年的发展

• 其他宠物族群不会成为 2025 年成长的主要动力
• 创新推动营养改善，但预算意识仍是关键问题
• 宠物商店和超级市场将继续成为其他宠物食品的主要分销管道。

前景与机会

• 预计其他宠物食品在预测期内将出现温和成长
• 儘管零售电子商务不断成长，宠物店和超市仍然是其他宠物食品的主要管道
• 便利性和便携性推动了其他宠物食品的创新

类别指标

分类资料

新加坡的宠物用品

关键数据发现

2025年的发展

• 宠物产品价值成长放缓，但受到宠物数量成长的支撑
• 套件 Cat 继续引领宠物用品市场
• 由于消费者对其产品可靠性的信心，宠物商店和超级市场仍然是主要的分销管道。

前景与机会

• 预测期内非必需品的成长可能会放缓
• 零售电子商务可望成为购买宠物用品的便利管道
• 宠物补充剂的使用标誌着向饲主导向的预防性医疗保健的转变

分类资料

Overall, pet care in Singapore is set to see solid retail current value growth in 2025, with sales expected to increase across all the main categories, although dog food and cat food will be the main growth drivers. However, a slowdown in the rate of overall increase is anticipated compared with the previous year. This is in part contributed by growing budget consciousness amongst local consumers amidst the uncertain global economic conditions, inflation, and rising cost of living. While the ann...

Euromonitor International's Pet Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Pet care in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Retail developments
• What next for pet care?

MARKET INDICATORS

• Table 1 Pet Populations 2020-2025

MARKET DATA

• Table 2 Sales of Pet Food by Category: Volume 2020-2025
• Table 3 Sales of Pet Care by Category: Value 2020-2025
• Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
• Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
• Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
• Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
• Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
• Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
• Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
• Table 11 Distribution of Pet Care by Format: % Value 2020-2025
• Table 12 Distribution of Pet Care by Format and Category: % Value 2025
• Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
• Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
• Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
• Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
• Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
• Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

DOG FOOD IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Slowdown in value growth of dog food in Singapore in 2025 amidst the more challenging economic environment
• Premium dog food brands continue to lead in value terms
• Consumers seeking convenience and premium dog food contribute to growth of retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Sustained volume growth for dog food, value sales expected to be driven by premium wet dog food
• Retail e-commerce set to benefit from its wider variety of products and prominence of loyalty benefits
• Growing focus on gut health in dog food, while specialised diets and sustainable ingredients will be more available
• Summary 2 Dog Food by Price Band 2025

CATEGORY INDICATORS

• Table 19 Dog Owning Households: % Analysis 2020-2025
• Table 20 Dog Population 2020-2025
• Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

• Table 22 Sales of Dog Food by Category: Volume 2020-2025
• Table 23 Sales of Dog Food by Category: Value 2020-2025
• Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
• Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
• Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
• Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
• Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
• Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
• Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
• Table 31 Distribution of Dog Food by Format: % Value 2020-2025
• Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
• Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
• Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

CAT FOOD IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mid-priced cat food continues to dominate, while premium sees faster value growth
• Cat food continues to be led by Fancy Feast in value terms
• Growing focus of cat food brands on distribution through retail e-commerce

PROSPECTS AND OPPORTUNITIES

• New regulation lifting the ban on cat ownership in Housing Development Board (HDB) flats to support growth
• Retail e-commerce expected to support a growing variety of products
• Ageing pet population may see opportunity for life stage-specific products
• Summary 3 Cat Food by Price Band 2025

CATEGORY INDICATORS

• Table 36 Cat Owning Households: % Analysis 2020-2025
• Table 37 Cat Population 2020-2025
• Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

• Table 39 Sales of Cat Food by Category: Volume 2020-2025
• Table 40 Sales of Cat Food by Category: Value 2020-2025
• Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
• Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
• Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
• Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
• Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
• Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
• Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
• Table 48 Distribution of Cat Food by Format: % Value 2020-2025
• Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
• Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
• Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030

OTHER PET FOOD IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Population of other pets not a significant push factor for growth in 2025
• Innovations drive improvements in nutrition; however, budget consciousness remains a key concern
• Pet shops and superstores remains the dominant distribution channel for other pet food

PROSPECTS AND OPPORTUNITIES

• Muted growth expected for other pet food over the forecast period
• Pet shops and superstores expected to remain the key channel for other pet food, despite growth of retail e-commerce
• Convenience and portability set to drive innovation in other pet food

CATEGORY INDICATORS

• Table 53 Other Pet Population 2020-2025

CATEGORY DATA

• Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
• Table 55 Sales of Other Pet Food by Category: Value 2020-2025
• Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
• Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
• Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
• Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
• Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
• Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
• Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
• Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
• Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
• Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030

PET PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• While slowing, the value growth of pet products is supported by the rising pet population
• Pet products continues to be led by Kit Cat
• Pet shops and superstores remains the leading distribution channel, owing to consumer trust in product authenticity

PROSPECTS AND OPPORTUNITIES

• Non-necessities likely to see slowing growth over the forecast period
• Retail e-commerce expected to grow as a convenient channel for purchases of pet products
• Use of pet dietary supplements signals shift towards preventive healthcare by owners

CATEGORY DATA

• Table 66 Sales of Pet Products by Category: Value 2020-2025
• Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
• Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
• Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
• Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
• Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
• Table 72 Distribution of Pet Products by Format: % Value 2020-2025
• Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
• Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030