中国的宠物护理市场

延续2024年的趋势，预计2025年中国宠物护理市场规模将以零售现值的形式稳步扩张，这主要得益于已烹调宠物食品餵食量和消费者更换量的增加。就以金额为准，宠物食品预计将继续占据主导地位，其中猫粮的成长速度将显着超过狗粮和其他宠物食品。这主要得益于饲养猫作为宠物的数量增加，而猫的数量正在不断增加，预计将继续小幅增长。

本市场研究报告对中国宠物护理市场进行了分析和预测。报告提供了2020年至2024年的最新零售数据，帮助您识别哪些产业将推动成长。该报告还识别了主要企业和主要品牌，并对影响市场的主要因素（新产品开发、分销、定价问题等）进行了策略性分析。 2029年的预测揭示了市场未来将如何变化。

目标产品：宠物食品、宠物用品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解宠物护理市场
• 确定成长领域和变革驱动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测来评估市场预期如何发展

欧睿国际在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

市场指标

市场数据

免责声明

资讯来源

中国狗粮

关键数据发现

2025年的发展

• 养狗人数持续下降，影响狗粮销售
• 皇家宠物食品仍处于领先地位，但国内品牌正在迎头赶上
• 免费送货服务为零售电子商务带来优势

前景与机会

• 宠物饲主预计将更加重视健康食品
• 零售电子商务可能继续占据主导地位
• 参与企业计划扩大产品系列以涵盖不同年龄段

类别指标

分类资料

中国猫粮

关键数据发现

2025年的发展

• 干猫粮仍占主导地位，但高端平台的成长最为显着
• 皇家宠物食品仍是龙头企业，国内品牌正迎头赶上
• 零售电子商务仍占主导地位，但杂货零售商正在失去市场

前景与机会

• 随着消费者变得更加成熟，对猫粮的需求预计将继续增长
• 随着库存减少，零售电子商务的季节性预计将缓解
• 未来肉类原料将持续多样化

类别指标

分类资料

中国的其他宠物食品

关键数据发现

2025年的发展

• 由于其他宠物数量的下降，其他宠物食品的销售量略有成长。
• 鱼饲料品牌占主导地位，但鸟饲料和小型哺乳动物及爬虫类饲料品牌差异很大
• 零售电子商务主导宠物食品行业，但宠物商店和超级市场正在推动成长

前景与机会

• 预计其他宠物食品的价值将略有下降，但数量将会增加。
• 预计线上渗透率将会增加，但宠物店和超级市场仍将保持其存在
• 产品细分在其他宠物食品中也可能发挥重要作用

类别指标

分类资料

中国宠物产品

关键数据发现

2025年的发展

• 受产品创新推动，宠物用品预计将在 2025 年实现强劲成长
• 猫砂和其他宠物用品的竞争格局仍然分散。
• 零售电商领跑，兽医诊所创高成长

前景与机会

• 宠物保健有望成为表现最佳的宠物产品
• 电子商务仍将是重要的零售通路，而食品杂货零售商将继续挣扎
• 宠物旅行为其他宠物用品公司提供了机会

分类资料

Continuing the trend seen in 2024, pet care in China is set to expand at a solid pace in retail current value terms in 2025, driven by the increasing feeding of prepared pet food, and consumer trading-up. In terms of retail value sales, pet food is expected to continue to dominate, with the growth of cat food set to far outpace that of dog food and other pet food. This is mainly driven by the increasing cat population, which in a continuation of its rising trend, is expected to grow slightly in...

Euromonitor International's Pet Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Pet care in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Retail developments
• What next for pet care?

MARKET INDICATORS

• Table 1 Pet Populations 2020-2025

MARKET DATA

• Table 2 Sales of Pet Food by Category: Volume 2020-2025
• Table 3 Sales of Pet Care by Category: Value 2020-2025
• Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
• Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
• Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
• Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
• Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
• Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
• Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
• Table 11 Distribution of Pet Care by Format: % Value 2020-2025
• Table 12 Distribution of Pet Care by Format and Category: % Value 2025
• Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
• Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
• Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
• Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
• Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
• Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

DOG FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dog population continues to decline, affecting sales of dog food
• Royal Canin remains the leading player, although domestic brands are catching up
• Retail e-commerce increases its dominance, thanks to offer of free shipping

PROSPECTS AND OPPORTUNITIES

• Pet owners expected to have a greater focus on healthy ingredients
• Retail e-commerce likely to remain dominant
• Players set to expand their product portfolios to cover different age groups
• Summary 2 Dog Food by Price Band 2025

CATEGORY INDICATORS

• Table 19 Dog Owning Households: % Analysis 2020-2025
• Table 20 Dog Population 2020-2025
• Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

• Table 22 Sales of Dog Food by Category: Volume 2020-2025
• Table 23 Sales of Dog Food by Category: Value 2020-2025
• Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
• Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
• Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
• Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
• Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
• Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
• Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
• Table 31 Distribution of Dog Food by Format: % Value 2020-2025
• Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
• Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
• Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

CAT FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dry cat food remains dominant, while the premium price platform sees the highest growth
• Royal Canin remains the leading player, while domestic brands are catching up
• Retail e-commerce remains dominant, while grocery retailers loses steam

PROSPECTS AND OPPORTUNITIES

• Cat food set to continue to increase, thanks to consumers trading up
• Seasonality of retail e-commerce expected to ease, as stockpiling decreases
• Diversification of meat ingredients likely to continue
• Summary 3 Cat Food by Price Band 2025

CATEGORY INDICATORS

• Table 36 Cat Owning Households: % Analysis 2020-2025
• Table 37 Cat Population 2020-2025
• Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

• Table 39 Sales of Cat Food by Category: Volume 2020-2025
• Table 40 Sales of Cat Food by Category: Value 2020-2025
• Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
• Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
• Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
• Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
• Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
• Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
• Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
• Table 48 Distribution of Cat Food by Format: % Value 2020-2025
• Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
• Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
• Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030

OTHER PET FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other pet food grows marginally, hampered by the shrinking other pet population
• Fish food brands dominate, but high fragmentation in bird food and small mammal/ reptile food
• Retail e-commerce dominates other pet food, but pet shops and superstores drives growth

PROSPECTS AND OPPORTUNITIES

• Other pet food set to see a marginal value decline, but volume growth
• Online penetration likely to increase, while pet shops and superstores to stay relevant
• Product segmentation likely to play a critical role in other pet food

CATEGORY INDICATORS

• Table 53 Other Pet Population 2020-2025

CATEGORY DATA

• Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
• Table 55 Sales of Other Pet Food by Category: Value 2020-2025
• Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
• Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
• Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
• Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
• Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
• Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
• Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
• Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
• Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
• Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030

PET PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Pet products to see solid growth in 2025, fuelled by product innovation
• Competitive environment remains fragmented for cat litter and other pet products
• Retail e-commerce leads, while veterinary clinics sees high growth

PROSPECTS AND OPPORTUNITIES

• Pet healthcare set to see the best performance within pet products
• Retail e-commerce will remain the leading channel, whilst grocery retailers set to remain subdued
• Pet travel presents opportunities for players in other pet products

CATEGORY DATA

• Table 66 Sales of Pet Products by Category: Value 2020-2025
• Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
• Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
• Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
• Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
• Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
• Table 72 Distribution of Pet Products by Format: % Value 2020-2025
• Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
• Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030