亚太地区 UCaaS 市场：成长机会

UCaaS普及较低的亚太地区是美国本土 UCaaS 供应商的温床

对亚太地区 UCaaS 市场的详细分析，包括到 2029 年安装用户数量和平均价格的预测。讨论了UCaaS在东协、澳新银行、印度、日本和韩国等五个国家/次区域的安装现状和成长潜力。此外，我们也提供市场占有率和竞争分析。最后，它强调了亚太市场託管IP电话、UCaaS 和其他云端服务供应商的主要成长机会。

亚太地区是一个多元化的地区，UCaaS 安装率因国家和次区域而异。儘管 COVID-19 迫使许多亚太地区公司迁移到 UCaaS，但遗留资产现在构成了可寻址基础设施的大部分。这种未安装状态为希望更了解客户需求的美国UCaaS 供应商提供了巨大的成长潜力。

我们正在努力更了解客户需求，包括业务敏捷性和弹性、云端电话使用的监管限制以及混合工作模式的要求。

随着越来越多的公司选择云端 PBX 解决方案，Frost 预计在整个预测期内用户成长将保持强劲。儘管在所有亚太国家/次区域的情况并不相同，但适应混合工作模式的需求也将推动 UCaaS 的成长。对于在亚太市场营运的服务提供者来说，存在着巨大的成长机会。託管IP电话和 UCaaS 供应商可以透过新功能和功能增强现有解决方案、推出新服务、扩展到新的客户群或新的子区域，或开发更具创造性的服务包。或将您的通讯和协作解决方案与第三方软体整合和服务来解决新的和独特的用例。

然而，许多亚太国家充满挑战的宏观经济形势和 GDP 下降可能会收紧 UCaaS 预算并增加对价格敏感的买家。此外，关注资料安全和居住的企业可能会继续青睐在这些标准上提供卓越效能的本地解决方案。此外，俄罗斯与乌克兰、以色列与哈马斯之间的战争也引发了合规和控制的担忧。

目前，每个国家和次区域的吸引力可能会有所不同，具体取决于 COVID-19 大流行、经济危机和供应链问题的影响程度。亚太地区所有市场的安装用户数和收入都将持续成长。这项研究为技术开发人员、服务供应商、经销商和其他市场参与企业提供了关键资讯，以应对短期内充满挑战的经济形势，并确定长期的关键成长机会。

最后，本次调查服务不包括主要针对消费者或住宅用户的云端VoIP服务，例如Google或微软提供的消费者服务。此外，本调查服务不包括分时多工(TDM) Centrex、Centrex IP、网际网路协定语音 (VoIP) 存取或 SIP 中继服务。此分析包括与 Microsoft Teams Phone 使用者的 Direct Routing、Operator Connect 和 Teams Phone 行动服务相关的收益。此类服务已被计算为 Microsoft 的 UCaaS 席位，因此不会显示为第三方提供者的 UCaaS 席位。

该研究对亚太地区 UCaaS 市场进行了深入分析，包括 2029 年安装用户数量和平均价格的预测。它还讨论了UCaaS在五个国家/次区域：东协、纽西兰、印度、日本和韩国的安装状况和成长潜力。此外，我们也提供市场占有率和竞争分析。最后，它确定了亚太市场託管IP电话、UCaaS 和其他云端服务供应商的关键成长机会。

目录

重点

• 重点
• 本研究回答的关键问题

战略问题

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 亚太地区 UCaaS 产业三大策略挑战的影响
• 成长机会推动Growth Pipeline Engine（TM）

成长机会分析

• 分析范围
• 范围和市场定义
• 主要竞争
• 成长指标
• 促进因素
• 亚太地区未来的远距工作计划
• UCC 解决方案投资的驱动因素
• 成长抑制因素
• 宏观环境对亚太投资的影响
• 目前和未来的企业电话/商务电话控制环境
• UCC安装进展顺利
• 为办公室办公桌员工投资 PBX/云端/行动 PBX
• 为办公室办公桌工作人员投资 PSTN 呼叫计划
• 为前台工作人员安装公司语音通信
• 一线/现场工作人员的 PBX/云端/行动 PBX 投资
• 安装云端/行动PBX服务
• 为现有用户投资云端/行动 PBX 服务
• 预测假设
• UCC 预算前景和投资计划的一致性
• 完全整合的 UCaaS 解决方案的重要性
• 预测收益和出货
• 用户和收益预测分析
• 价格趋势与预测 – 整体 UCaaS 市场
• 价格趋势和预测分析
• 竞争环境
• 安装表/用户份额：按服务供应商品牌
• 平台厂商安装表/使用者分享
• 市场占有率分析：按特定服务供应商的安装使用者划分 - 整体 UCaaS 市场
• 市场占有率分析：按已安装使用者分類的服务供应商– 整体 UCaaS 市场

成长机会分析：东协

• 成长指标
• 预计安装座位数
• 预测分析：东协

成长机会分析：澳新银行

• 成长指标
• 预计安装座位数
• 预测分析 - ANZ

预测分析：中国

• 预测分析 - 中国

成长机会分析：印度

• 成长指标
• 预计安装座位数
• 预测分析 - 印度

成长机会分析：日本

• 成长指标
• 预计安装座位数
• 预测分析 - 日本

成长机会分析：韩国

• 成长指标
• 预计安装座位数
• 预测分析 - 韩国

成长机会宇宙

• 成长机会1：综合客服中心
• 成长机会 2：行动优先 UCaaS
• 成长机会 3：地理扩张
• 成长机会四：产业策略，聚焦一线
• 成长机会 5：Microsoft Teams 呼叫支援服务
• 成长机会6：AI基金会

附录

• 包括其他提供者
• 包括其他平台

下一步

Low UCaaS Penetration Makes APAC a HotBed for US-born UCaaS Providers

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

APAC is a diverse region with varying rates of UCaaS adoption across different countries and sub-regions. While COVID-19 compelled many APAC businesses to shift to UCaaS, legacy assets doinate the majority of the addressable base currently. This state of under-penetration presents many growth prospects for US-born UCaaS providers that are seeking

to better understand the demands of their customers in terms of business agility and resilience, regulatory constraints on cloud telephony usage, and requirements for hybrid work styles.

As there is a growing consideration by businesses to opt for a cloud PBX solution, Frost predicts that user growth will remain strong throughout the forecast period. The need to address hybrid workstyles, although not equally seen in all APAC countries/sub-regions, will also drive UCaaS growth. There exist considerable growth opportunities for service providers operating in the APAC markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new sub-regions, develop more creative service bundles or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases.

However, tough macroeconomic conditions and lower GDP in many APAC countries will tighten the UCaaS budgets and will lead to more price-conscious buyers. Furthermore, businesses with data security and residency concerns may continue to prefer premises-based solutions as they offer superior performance on these criteria. Additionally, concerns about compliance and control have also heightened owing to the Russia-Ukraine and Israel-Hamas wars.

In the near term, traction by country and sub-region will depend on the degree of impact by the COVID-19 epidemic, economic strife and supply chain issues. All APAC markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers, and other market participants with important information to navigate the tough economic climate in the short term and identify key growth opportunities in the long term.

Finally, this research service does not include cloud VoIP services that are primarily targeted at consumers and residential users- such as the consumer offerings from Google or Microsoft. Also, this research service does not include time division multiplexing (TDM) Centrex, Centrex IP, or voice over Internet Protocol (VoIP) access and SIP trunking services. This analysis includes revenues associated with Direct Routing, Operator Connect, or Teams Phone Mobile services for Microsoft Teams Phone users. Such services are not shown as third-party provider UCaaS seats as they are already counted as Microsoft UCaaS seats.

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

Table of Contents

Key Takeaways

• Key Takeaways
• Key Questions This Study Will Answer

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the APAC UCaaS Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Scope and Market Definitions
• Key Competitors
• Growth Metrics
• Growth Drivers
• Future Remote Work Plans in APAC
• UCC Solution Investment Drivers
• Growth Restraints
• Macro Conditions Impact on Investments in APAC
• Current and Future Enterprise Telephony/Business Call Control Environments
• UCC Adoption is Well Underway
• PBX/Cloud or Mobile PBX Investments for In-Office Desk Workers
• PSTN Calling Plan Investments for In-Office Desk Workers
• Enterprise Telephony Adoption for Frontline Workers
• PBX/Cloud or Mobile PBX Investments for Frontline and Field Workers
• Cloud or Mobile PBX Services Adoption
• Cloud or Mobile PBX Services Investments Among Current Users
• Forecast Assumptions
• UCC Budget Expectations Align with Investment Plans
• Importance of a Fully Integrated UCaaS Solution
• Revenue and Unit Shipment Forecast
• User and Revenue Forecast Analysis
• Pricing Trends and Forecast-Total UCaaS Market
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Installed Seats/Users Share by Service Provider Brand
• Platform Vendor Share of Installed Seats/Users
• Selected Service Provider Market Share Analysis by Installed Users-Total UCaaS Market
• Service Provider Market Share Analysis by Installed Users-Total UCaaS Market

Growth Opportunity Analysis: ASEAN

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-ASEAN

Growth Opportunity Analysis: ANZ

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-ANZ

Forecast Analysis: China

• Forecast Analysis-China*

Growth Opportunity Analysis: India

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-India

Growth Opportunity Analysis: Japan

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-Japan

Growth Opportunity Analysis: South Korea

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-South Korea

Growth Opportunity Universe

• Growth Opportunity 1: Integrated Contact Center
• Growth Opportunity 2: Mobile-first UCaaS
• Growth Opportunity 3: Geographic Expansion
• Growth Opportunity 4: Vertical Strategies and Frontliner Focus
• Growth Opportunity 5: Microsoft Teams Calling Enablement Services
• Growth Opportunity 6: AI Foundation

Appendix

• Providers Included in "Other"
• Platforms Included in "Other"

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer