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市场调查报告书
商品编码
1578337

不断发展的经营模式推动了可程式通讯领域的产业转型和新的成长机会

Evolving Business Models Drive Industry Transformation and New Growth Opportunities in Programmable Communications
出版日期: | 出版商: Frost & Sullivan | 英文 52 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

人工智慧驱动的创新创造差异化并增强价值命题

基于 API 的解决方案通常与企业习惯购买和部署通讯的方式有很大不同。它的价值在于提供一组强大的工具，使业务通讯应用程式更加丰富并更紧密地整合到业务工作流程中。例如，公司可能选择允许客户使用企业号码上的短讯服务 (SMS) 与员工通讯。如果您现有的本地统一通讯平台不支援短信，您可以利用 CPaaS 提供者将文字讯息作为现有通讯工具的整合或覆盖。在此范例中，一家公司利用 CPaaS 提供者来解决客户互动能力方面的差距，同时维持与语音提供者和首选 UC 供应商的现有关係。

与其他云端基础的服务一样，大多数 CPaaS 解决方案需要资本支出 (CapEx) 来部署安全支援 API主导的语音、视讯和讯息服务所需的适当通讯和网路基础设施，它为企业提供了极具吸引力的营运支出(OpEx) 替代方案。同样重点，云端基础的CPaaS 以 API 呼叫或每分钟为基础交付，允许企业为其消耗的确切服务量付费。对于需求水准不同或业务活动季节性高峰的组织来说，这是一个特别有吸引力的价值提案。云端架构固有的可扩展性也是 CPaaS 的优势，让企业可以根据其使用情况和工作流程，根据需要使用尽可能多或尽可能少的供应商面向 API 的服务。

可程式通讯解决方案，特别是通讯平台即服务（CPaaS）服务，正在获得企业决策者的认可，市场正在满足传统（即独立）和企业开发人员的需求，因此我们实现了稳定成长。

可程式通讯市场在 2020 年经历了快速成长，因为支援联络人追踪和路边取货等全新使用案例的需求促使各种规模的企业重新考虑其业务流程和客户参与。

如今，CPaaS 的核心价值提案是提供强大的工具集，使业务通讯应用程式更丰富、更紧密地整合到业务工作流程中，这是几乎每个组织都在努力应对的持续挑战。

因此，全球 CPaaS 市场正处于高速成长阶段，该市场的许多竞争对手都报告了两位数的年增长率。

快速成长的驱动因素是：

  • CPaaS 供应商源源不绝地提供创新的新特性和功能
  • 新供应商进入市场
  • 各种规模的客户对 API主导的通讯服务的兴趣和采用率不断提高

本研究包含 2024 年 Frost & Sullivan IT 决策者调查的资料，该调查深入了解最终使用者组织的优先事项：

  • 目前的通讯和协作技术采用率以及未来的采用计划
  • 透过CPaaS（通讯平台即服务）和灵活的API（应用程式介面）对可程式通讯能力的需求
  • 对 CPaaS 解决方案中目前可用的各种通讯方式和数位管道的需求

这项研究也旨在了解：

  • CPaaS 市场为整个企业通讯系统提供成长机会，包括通讯、整合通讯即服务(UCaaS) 供应商、整合通讯(UC) 技术供应商和其他生态系统合作伙伴。
  • 购买偏好和采用障碍
  • 按行业分類的 CPaaS 引入趋势

作者埃尔卡·波波娃

目录

研究目的和调查方法

  • 研究目的和调查方法
  • 受访者属性

主要发现

  • 主要发现

行业概况

  • 市场定义
  • 可程式通讯价值提案
  • 竞争格局

CPaaS 和可程式通讯的优势和采用：ITDM观点

  • CPaaS 和可程式通讯的优势
  • CPaaS 采用率随着使用案例的增加而成长
  • CPaaS/可程式通讯目前采用状况（按地区）
  • CPaaS实施计画：按地区
  • 没有计划引入 CPaaS：按地区划分
  • CPaaS 投资
  • CPaaS 和可程式通讯提供者的考虑和评估
  • 不使用 CPaaS 和可程式通讯的主要原因
  • CPaaS 实施状况：依产业分类

成长机会

  • 成长环境

CPaaS 市场的成长机会领域

  • 成长机会1：开发者与企业的交易型CPaaS
  • 成长机会2：以可程式通讯为核心
  • 成长机会3：各类业务开发人员的低程式码/无程式码解决方案
  • 成长机会 4：根据客户类型客製化定价模式
  • 成长机会5：利用人工智慧进行创新

附录

  • 支援Growth Pipeline Engine（TM） 的成长机会
  • 为什么成长如此困难？
  • The Strategic Imperative 8（TM）

下一步

  • 成长机会的好处和影响
  • 下一步
  • 附件清单
  • 免责声明
简介目录
Product Code: KA78-64

AI-Powered Innovation Creates Differentiation and Boosts Value Propositions

API-based solutions often represent a significant departure from how businesses have become accustomed to purchasing and deploying communications. Their value lies in providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows. For example, an organization may choose to allow its customers to communicate with employees using short messaging services (SMS) on business numbers. If the organization's existing on-premises UC platform does not support SMS, the business can leverage a CPaaS provider to enable text messaging as an integration or overlay of existing communications tools. In this example, the business maintains the existing relationship with its voice providers and its preferred UC vendor while leveraging a CPaaS provider to address a gap in customer interaction capabilities.

Like other cloud-based services, most CPaaS solutions offer businesses a compelling operating expense (OpEx) alternative to capital expenditures (CapEx) to deploy the appropriate communications and network infrastructure needed to securely support API-driven voice, video, and messaging services. Also important, cloud-based CPaaS offerings are priced at published per-API call or per-minute rates, enabling businesses to pay for the exact amount of services they consume. This is a particularly compelling value proposition for organizations with varying levels of demand or seasonal spikes in business activity. The inherent scalability of cloud architectures also benefits CPaaS, enabling businesses to consume as much or as little of a provider's API-directed services as needed by their application or work process.

Programmable communications solutions, particularly communications platform as a service (CPaaS) offerings, have been experiencing steady growth owing to increasing awareness among enterprise decision makers and the market's ability to serve the needs of both traditional (i.e., independent) and enterprise developers.

The programmable communications market received a jumpstart in 2020 as requirements to support brand-new use cases, such as contact tracing and curbside pickup, pushed businesses of all sizes to rethink business processes and customer engagement.

Today, the key value proposition of CPaaS-providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows-is perfectly aligned with the ongoing digital transformation efforts being undertaken by nearly every organization.

As a result, the global CPaaS market is in a high-growth stage, with many of the contenders in the market reporting annual double-digit growth rates.

The steep growth trajectory is driven by:

  • A steady stream of innovative new features and capabilities delivered by CPaaS providers
  • The entry of new providers in the market
  • Increased interest and adoption of API-driven communications services by customers of all sizes

This study includes data from a 2024 Frost & Sullivan IT decision-maker survey conducted to gain insights on the following end-user organizations' priorities:

  • Current communications and collaboration technology adoption rates and future adoption plans.
  • Demand for communications platform as a service (CPaaS) and programmable communications functionality through flexible application programming interfaces (APIs)
  • Demand for the various communications modalities or digital channels currently available in CPaaS solutions

The survey also aimed to understand:

  • Growth opportunities within the CPaaS market for the entire enterprise communications ecosystem, including telecommunication carriers, unified communications as a service (UCaaS) providers, unified communications (UC) technology vendors, and other ecosystem partners.
  • Buying preferences and obstacles to adoption
  • CPaaS adoption trends by vertical industry

Authored by: Elka Popova

Table of Contents

Research Objectives and Methodology

  • Research Objectives and Methodology
  • Respondent Demographics

Key Findings

  • Key Findings

Industry Overview

  • Market Definition
  • The Value Proposition of Programmable Communications
  • Competitive Landscape

CPaaS and Programmable Communications Benefits and Adoption: the ITDM Perspective

  • Benefits of Using CPaaS and Programmable Communications
  • CPaaS Adoption Grows as Use Cases Abound
  • Current CPaaS/Programmable Communications Adoption by Region
  • Planned CPaaS Adoption by Region
  • No Plans for CPaaS Adoption by Region
  • CPaaS Investments
  • CPaaS and Programmable Communications Provider Consideration and Evaluations
  • Top Reasons for Not Using CPaaS and Programmable Communications
  • CPaaS Adoption by Industry

Growth Opportunity

  • Growth Environment

Growth Opportunity Universe in the CPaaS Market

  • Growth Opportunity 1: Transactional CPaaS for Developers and Enterprises
  • Growth Opportunity 2: Programmable Communications at the Core
  • Growth Opportunity 3: Low-Code/No-Code Solutions for Every Type of Business Developer
  • Growth Opportunity 4: Aligning Pricing Models With Customer Types
  • Growth Opportunity 5: AI-Powered Innovation

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer