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市场调查报告书
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1644799

亚太地区通讯平台即服务 (CPaaS) 市场：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Asia-Pacific Communication Platform-as-a-Service - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

亚太地区通讯平台即服务 (CPaaS) 市场规模预计在 2025 年为 88.8 亿美元，预计到 2030 年将达到 595.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 46.32%。

亚太地区 CPaaS（通讯平台即服务）-市场-IMG1

亚太地区通讯平台即服务 (CPaaS) 市场：提高客户参与、云端加密数位化是这一趋势的主要驱动因素。 CPaaS（通讯平台即服务），也称为PaaS，是一种云端基础的交付架构，允许企业添加即时通讯功能。尤其是透过CPaaS云端通讯技术，将改善客户沟通管道。

主要亮点

  • 最常见的 CPaaS案例是 WhatsApp Business API 和聊天机器人。 CPaaS 还可以在同一应用程式中整合文字通讯、电话支援和视讯串流服务。由于一切都在后端连接，因此公司知道出现的任何问题。
  • 身份验证是智慧型手机应用程式中包含的通讯API 解决方案之一。这种身份验证为我们的客户提供了一层保护，确保他们的资料是安全的。为了减少诈欺的机会，企业可以使用 CPaaS 透过 OTP（动态密码）来验证使用者身分。 CPaaS 为所有行动银行活动、密码重设和应用程式双因素认证。透过实施强而有力的安全程序，企业可以显着提高行动付款的转换率。
  • CPaaS 为开发 API 基础架构提供了一体化解决方案。这意味着建立 API 的成本明显低于从多个供应商购买单独的元件或管理多个软体授权和订阅。
  • CPaaS 市场成长放缓的因素之一是有关用户资料的监管和安全问题。由于政府对资料使用和隐私相关问题的监管日益严格，广泛采用这些通讯系统已成为许多行业面临的主要挑战。
  • 由于 COVID-19 疫情，预计所研究的市场将因远距办公的增加而继续成长。从策略上讲，企业正在大规模拥抱数位转型，并将重点转移到依赖 CPaaS，将其整合到现有流程中。

亚太地区 CPaaS 市场趋势

IT 和电讯推动市场成长

  • 多年来，亚太地区的企业在从製造业中心转型为科技和创新中心的过程中取得了巨大进步。该地区的大多数组织已经成功地解释了在商业和社会的大多数层面上整合技术所带来的先进好处，以实现更有效率、更互联、更精简的业务。
  • 资讯和通讯技术（ICT）使人们能够在快速变化的世界中生存。各种各样的开发技术正日益改变工作和其他活动。该行业是印度最大的就业提供者之一，也是国家经济的重要参与者，直接和间接僱用了超过一百万人。
  • IT和通讯公司将能够透过单一平台管理所有通讯，从而集中所有消费者资料。 CPaaS 是一个综合资料来源。 CPaaS 让代理商可以整体情况每位客户，包括过去的互动、偏好、销售潜力、未结票证等，从而更轻鬆地为每位客户提供独特的体验。
  • 随着互联网的使用及其在 IT 和通讯业的应用日益广泛，随着市场对资料和互联网的需求不断增加，对 CPaaS 的需求可能会继续增长。

印度：成长机会

  • 利用 API 和可编程通讯，CPaaS 在印度越来越受欢迎。透过与任何品牌或企业的当前基础设施快速集成，CPaaS 扩展了其功能并催生了混合通讯。
  • CPaaS 让企业能够比以往更快地实现创新和数位转型流程。由于生态系统中的伙伴关係和收购不断增加，CPaaS 市场正在成长。
  • 小型企业、品牌和组织现在需要与客户保持定期联繫，尤其是在线上联繫。人们渴望与消费者建立更深的联繫，而改进的商业解决方案可以轻鬆满足这项需求。 RCS 商业通讯、WhatsApp 商业解决方案和 Viber 商业讯息允许大大小小的企业透过向目标受众发送照片、影片、文件等丰富的讯息（除了互动的简讯功能外）与目标受众进行互动和交流。
  • 负责人能够即时追踪行销宣传活动的 KPI，从而受益匪浅。使用 CPaaS 平台，负责人可以从头到尾追踪广告曝光率、讨论和转化，即时观察它们，获取趋势报告，并根据客户和潜在客户的评价做出改变。您也可以将其他沟通管道连接到您的网站，以确定哪些页面正在转换，并监控客户查询来自网路的哪个部分。

亚太地区通讯平台即服务 (CPaaS) 产业概况

亚太地区通讯平台即服务 (CPaaS) 市场分散且竞争激烈。该市场呈现分散性，主要企业正在采用产品创新、併购等各种策略方针来增强其产品供应并保持竞争力。

  • 2023 年 9 月：Twilio 在 Gartner 首个通讯平台即服务 (CPaaS) 魔力像限中被评为领导者。 Twilio 致力于全球营运、合规支援、可扩展性、客户 AI 功能和广泛的合作伙伴网络，在帮助企业高效工作、可靠沟通和跨境无缝连接方面发挥着至关重要的作用。
  • 2023 年 3 月，Qualtrics 和 Twilio 宣布扩大伙伴关係关係，推出新的无程式码连接器，以促进 Twilio 的 Segment 客户资料平台 (CDP) 和 Qualtrics 的 Experience iD (XiD) 之间的即时资料共用和整合。该整合提供了一个全面的视图，将来自 Twilio Segment 的内容参与度、购买、用户登录和购物车放弃等营运参与资料与来自 XiD 的客户满意度和努力分数等定性资料相结合。这种协同效应更详尽的客户资料和可操作的见解。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 与其他相邻模型（UCaaS 和传统配置）相比，基于 CPaaS 的解决方案的采用呈指数级增长
    • 对低程式码支援的需求不断增长，以使企业 CPaaS 能够高度适用于客户营运、服务和行销
  • 市场挑战
    • 遗留问题和实施挑战
  • 市场机会
    • 与付款服务的整合和轻量级实施等技术创新将推动进一步采用

第六章 市场细分

  • 按组织规模
    • 中小型企业
    • 大型组织
  • 按最终用户
    • 资讯科技/通讯
    • BFSI
    • 零售和消费品
    • 消费品
    • 其他最终用户
  • 按国家
    • 中国
    • 印度
    • 日本
    • 韩国
    • 东南亚
    • 其他亚太地区

第七章 竞争格局

  • 公司简介
    • Twilio
    • Vonage
    • Tanla
    • Route Mobile
    • VCloudX PTE Limited
    • 8x8
    • MNF Group
    • Kaleyra Group

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 91106

The Asia-Pacific Communication Platform-as-a-Service Market size is estimated at USD 8.88 billion in 2025, and is expected to reach USD 59.57 billion by 2030, at a CAGR of 46.32% during the forecast period (2025-2030).

Asia-Pacific Communication Platform-as-a-Service - Market - IMG1

The Asia-Pacific Communication Platform-as-a-Service Market Increased customer engagement, cloud encryption and digitisation are the main drivers of this trend. The communication platform as a service, also known as the cloud based delivery architecture which allows businesses to add realtime communications capabilities, is an PaaS. In particular, customer communication channels are improved through CPaaS cloud communications technology.

Key Highlights

  • The most commonly used CPaaS cases are the WhatsApp Business API and chatbots. The same application may integrate text messaging, call support and video streaming services with CPaaS. Because everything's connected at the back end, this company knows about any problems that may come up.
  • Authentication is one of the communication API solutions that is included in smartphone applications. This authentication provides a layer of protection to the client, ensuring the safety of the client's data. To reduce the likelihood of fraud, businesses can utilize CPaaS to authenticate user identification using OTP (one-time password). CPaaS allows for two-factor authentication for all mobile banking activity, password resets, and app authentication. By implementing robust security procedures, businesses can considerably boost their conversion rate from mobile payments.
  • A CPaaS provides an all-in-one solution for developing your API infrastructure. This means that the cost of building an API is substantially lower than purchasing distinct components from several vendors or managing them via multiple software licenses and subscriptions.
  • One of the elements causing the CPaaS market's sluggish growth is regulatory and security worries around user data. Due to the expanding stringent government restrictions around data usage and privacy-related issues, the widespread deployment of these communication systems created substantial challenges for many industries.
  • With the COVID-19 pandemic, the market studied was expected to continue growing, owing to the rise in remote working. The companies were significantly adopting digital transformation in their strategy, shifting the focus on relying on CPaaS by integrating it into their existing process flow.

Asia-Pacific Communication Platform-as-a-Service Market Trends

IT and Telecom to Drive the Market Growth

  • Over the years, companies in Asia-Pacific have made significant strides to transition the region, starting from a manufacturing center to a technology and innovation hub. The majority of regional Organizations have successfully illustrated the advanced benefits of integrating technology on the majority of levels of business and societies for more efficient, connected, and streamlined operations.
  • Information and communication technologies, or ICTs, enable people to engage in a world that is changing quickly. Having access to various developing technologies is increasingly transforming work and other activities. One of the largest employment providers in India and a cornerstone of the national economy, the sector employs more than a million people directly or indirectly.
  • IT and telecom companies may manage all of their communication through a single platform, which means that all of the consumer data is now centralized. CPaaS is a comprehensive data source. It gives agents a complete picture of each customer's information, including previous interactions, preferences, sales possibilities, open tickets, etc., making it simple for them to give each customer a unique experience.
  • Looking at the increasing internet usage and its application in the IT and telecommunication industry, the demand for CPaaS may continue to thrive as the demand for data and internet increases in the market.

India to Witness the Growth

  • Utilizing APIs and programmable communications, CPaaS is increasing its penetration in India. By quickly integrating with any brand's or company's current infrastructure, it has expanded its capabilities and given rise to hybrid communications.
  • Companies are adopting innovation and the process of digital transformation faster than ever due to CPaaS. The CPaaS market is growing due to increasing partnerships and acquisitions in the ecosystem.
  • SMEs, brands, and organizations must now regularly stay in touch with their customers, particularly online. The desire is for deeper consumer connection, and improved business solutions can readily meet this need. By sending their target audience, rich communication like photographs, videos, documents, etc., on their normal SMS function, RCS Business Messaging, WhatsApp Business Solution, and Viber Business Messages enable small and large organizations to interact and engaging with their target audiences.
  • Marketers benefit from tracking marketing campaign KPIs in real time. Marketers may use a CPaaS platform to track impressions, discussions, and conversions from start to finish and observe them in real time, retrieve trend reports, and make changes in response to customer and prospect input. They can also connect other communication channels to their website to better determine which pages are converting and monitor the origins of client inquiries around the web.

Asia-Pacific Communication Platform-as-a-Service Industry Overview

The Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market is fragemnted and characterized by intense competition, with numerous major and minor vendors operating in both regional and international markets. This market exhibits a fragmented nature, as key players employ various strategic approaches such as product innovation, mergers, and acquisitions to enhance their product offerings and maintain a competitive edge.

  • In September 2023 : Twilio has been selected as a Leader in Gartner's first-ever Magic Quadrant for Communications Platform as a Service (CPaaS), Where Twilio's versatile CPaaS platform spans messaging, voice, video, AI/ML features, security, integrations, and more. With a commitment to global operations, compliance support, scalability, CustomerAI capabilities, and a far-reaching partner network, Twilio plays a pivotal role in helping businesses transcend borders, work efficiently, deliver trusted communications, and connect seamlessly.
  • In March 2023, Qualtrics and Twilio announced an expansion of their partnership, introducing a new no-code connector that facilitates real-time data sharing and integration between Twilio's Segment customer data platform (CDP) and Qualtrics' Experience iD (XiD). This integration provides a comprehensive view of operational engagement data, including content engagement, purchases, user logins, and cart abandonments in the Twilio Segment, combined with qualitative data like customer satisfaction and effort scores in XiD. This synergy results in more robust customer profiles and actionable insights.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Exponential Increase in the Uptake of CPaaS- based Solutions over Other Adjacent Models (UCaaS and traditional deployments)
    • 5.1.2 Growing Demand for Low-code Enablement to make Enterprise CPaaS highly Usable for Customer Operations, Service, and Marketing
  • 5.2 Market Challenges
    • 5.2.1 Legacy & Implementation Challenges
  • 5.3 Market Opportunities
    • 5.3.1 Technological Innovations, such as Integration with Payment Service, Lightweight Deployments to further Drive Adoption

6 MARKET SEGMENTATION

  • 6.1 By Organization size
    • 6.1.1 SME
    • 6.1.2 Large-scale organization
  • 6.2 By End-User
    • 6.2.1 IT & Telecom
    • 6.2.2 BFSI
    • 6.2.3 Retail & Consumer goods
    • 6.2.4 Consumer goods
    • 6.2.5 Other end-user verticals
  • 6.3 By Country
    • 6.3.1 China
    • 6.3.2 India
    • 6.3.3 Japan
    • 6.3.4 South Korea
    • 6.3.5 South East Asia
    • 6.3.6 Rest of Asia-Pacific

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Twilio
    • 7.1.2 Vonage
    • 7.1.3 Tanla
    • 7.1.4 Route Mobile
    • 7.1.5 VCloudX PTE Limited
    • 7.1.6 8x8
    • 7.1.7 MNF Group
    • 7.1.8 Kaleyra Group

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS