市场调查报告书
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全球通讯平台即服务 (CPaaS) 市场 2023-2030Global Communication Platform-as-a-Service (CPaaS) Market 2023-2030 |
全球通讯平台即服务市场预计在预测期内将以 30.5% 的指数复合年增长率成长。通讯平台即服务 (CPaaS) 是基于云端的解决方案,可让组织透过 API 将即时语音、讯息传递和视讯新增至现有企业应用程式。这些通讯 API 具有 WebRTC,其中包括与浏览器、行动应用程式和服务类似的功能。市场的成长归因于对基于云端的解决方案和服务的重要性和需求不断增加等因素。远距工作的新兴趋势急剧增加,并凸显了对动态、高效的基于云端的通讯解决方案的需求;这反过来又推动了市场的成长。
此外,通讯平台即服务为企业提供技术支援、客户支援和备份支持,以确保营运活动不间断。随着垂直产业越来越多地采用 CPaaS 解决方案,预计在预测期内对支援服务的需求将会成长。
Title: Global Communication Platform as a Service Market Size, Share & Trends Analysis Report by Components (Solution and Service), by Verticals (BFSI, Healthcare, IT and Technology, Government, and others (Manufacturing, Education, and retail)),Forecast Period (2023-2030).
The global communication platform as a service market is anticipated to grow at an exponential CAGR of 30.5% during the forecast period. Communications-platforms-as-a-service (CPaaS) are cloud-based solutions that allow organizations to add real-time voice, messaging, and video into existing enterprise applications via APIs. These communication APIs have WebRTC, which includes similar capabilities to browsers and mobile apps and services. The growth of the market is attributed to factors such as increasing importance and demand for cloud-based solutions and services. The emerging trend of working at remote location has dramatically increased and highlighted the need for dynamic and efficient cloud-based communication solutions; which in turn is driving the market growth.
Additionally, the Communication Platform as a services provide the enterprises with technical support, customer support, and backup support to ensure uninterrupted operational activities. With the higher adoption of CPaaS solutions across the industry verticals, the demand for supporting services is anticipated to grow during the forecast period.
The global Communication Platform as a Service market is segmented based on the components, and by verticals. Based on the components, the market is sub-segmented into solution and service. Based on verticals, the market is sub-segmented into BFSI, Healthcare, IT and technology, government, and others (manufacturing, education, and retail). Among the verticals, BFSI sub-segment is anticipated to hold a considerable share of the market, owing to the increasing need for better customer support services in this sector. Banks and other financial institutions use conversational AI platforms in combination with APIs to automate customer service interactions and to improve customer experience.
Among the component, service sub-segment is anticipated to hold a considerable share of the market, owing to the growing integration of Artificial Intelligence (AI) and Machine Learning (ML) for agent augmentation, speech recognition, automation, emotion analysis, and call analytics is driving the professional and managed services demand in the market. For instance, banks and other financial institutions use conversational AI platforms in combination with APIs to automate customer service interactions and to improve customer experience. Demand for customized and real-time assistance, with chatbots gaining popularity for their cost-effectiveness and ability to handle multiple conversations. Technological interventions like chatbots are changing business models, leading to growth in the Services segment.
The global Communication Platform as a Service market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).Among these, the Asia-Pacific Communication Platform as a Service market is expected to grow considerably over the forecast period, owing to the growing adoption of cloud-based solutions and services in SMEs and large enterprises in the region. For instance, in January 2022, to implement banking services through WhatsApp using communication platform as a service tool, Route Mobile worked with the State Bank of India and the Bank of Maharashtra.
Among all regions, Europe is expected to hold a prominent share of the global Communication Platform as a Service market. Major economies such as UK, Germany, France, Italy, Spain has the huge potential for adopting Cloud based solutions and CPaaS. One of the major drivers propels the demand for Communication Platform as a Service in Europe include rising adoption and investment by the European government and initiatives. For instance, in March 2022, US and European Commission announce New Trans-Atlantic Data Privacy framework to put in place new safeguards to ensure that signals surveillance activities are necessary and proportionate in the pursuit of defined national security objectives. Furthermore, the GDPR Act imposed by the European Government mitigates the risk of cyber security and any potential data breaches.
The major companies serving the global Communication Platform as a Service market include IntelePeer Cloud Communications LLC, Plivo Inc., 8x8, Inc., ALE International, Twilio Inc., Avaya Inc., Bandwidth Inc., Vonage America, LLC, Infobip Ltd., Sinch and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.