CPaaS 市场规模、份额、成长分析，按组件、按组织规模、按行业、按部署模式、按地区 - 行业预测，2024-2031 年

2022年全球CPaaS市场规模为125亿美元，从2023年的161.8亿美元增长到2031年的1271.5亿美元，在预测期内（2024-2031年）预计复合年增长率为29.4%。

人们对简化网路系统的需求不断增长，以促进医疗保健、零售和製造等各行业的高效通讯。经常受到 IT 预算有限的医疗保健提供者越来越多地转向云端基础的解决方案来满足其预算。借助基于订阅的整合通讯服务，医疗保健客服中心可以轻鬆设定 PBX 系统并管理来自多个地点的客户查询。自带设备 (BYOD) 趋势标誌着行动解决方案的增强，并推动通讯平台即服务 (CPaaS) 服务的进一步采用。在数位转型工作中，公司优先考虑客户参与并投资于多样化的沟通管道。云端技术的进步正在推动 CPaaS 的采用，随着该公司扩大其通讯产品阵容，美国市场预计在未来几年将持续成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 专利分析
• 案例研究
• Start-Ups分析

CPaaS 市场规模：以组件和复合年增长率（2024-2031）

• 市场概况
• 解决方案
  • 通讯
  • 声音的
  • 影片
  • 其他的
• 服务
  • 专业服务
  • 託管服务

CPaaS 市场规模：依组织规模及复合年增长率（2024-2031）

• 市场概况
• 小型企业
• 大公司

CPaaS 市场规模：以产业和复合年增长率（2024-2031）

• 市场概况
• BFSI（银行、金融服务和保险）
• 零售与电子商务
• 卫生保健
• 资讯科技和通讯
• 教育
• 政府
• 製造业
• 其他的

CPaaS 市场规模：依部署模式及复合年增长率（2024-2031）

• 市场概况
• 云
• 本地

CPaaS 市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Twilio Inc.
• Vonage Holdings Corp.
• MessageBird BV
• Plivo Inc.
• Sinch AB
• Bandwidth Inc.
• 8x8 Inc.
• RingCentral Inc.
• Infobip Ltd.
• Kaleyra Inc.
• Zenvia
• CM.com
• Telesign Corporation
• Alcatel-Lucent Enterprise
• Avaya Inc.
• Cisco Systems Inc.
• Mitel Networks Corporation
• Genesys Telecommunications Laboratories Inc.
• SAP Digital Interconnect
• Soprano Design

结论和建议

Global CPaaS Market size was valued at USD 12.5 billion in 2022 and is poised to grow from USD 16.18 billion in 2023 to USD 127.15 billion by 2031, growing at a CAGR of 29.4% during the forecast period (2024-2031).

The demand for streamlined network systems that facilitate efficient communication across various sectors, including healthcare, retail, and manufacturing, is on the rise. Healthcare providers, often constrained by limited IT budgets, are increasingly embracing budget-friendly cloud-based solutions. Subscription-based Unified Communication Services enable healthcare contact centers to easily establish PBX systems and manage customer inquiries from multiple locations. The BYOD (Bring Your Own Device) trend is notably enhancing mobility solutions, driving further adoption of Communication Platform-as-a-Service (CPaaS) offerings. Organizations are prioritizing customer engagement and investing in diverse communication channels amid digital transformation efforts. With advancements in cloud technology bolstering CPaaS adoption, the US market is poised for sustainable growth in the coming years as companies expand their communication product offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cpaas market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cpaas Market Segmental Analysis

Global CPaaS Market is segmented by component, organization size, industry vertical, deployment mode and region. Based on component, the market is segmented into solutions (messaging, voice, video, others) and services (professional services, managed services). Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on industry vertical, the market is segmented into BFSI (banking, financial services, and insurance), retail and e-commerce, healthcare, it and telecom, education, government, manufacturing and others. Based on deployment mode, the market is segmented into cloud and on-premises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Cpaas Market

The global CPaaS market is primarily driven by the increasing demand for omnichannel marketing, as businesses strive to engage and retain customers effectively. Companies are recognizing the necessity to connect with clients through various communication methods, catering to diverse preferences-some favor text messaging, while others lean towards live web chat or voice calls. CPaaS facilitates simultaneous access to multiple communication platforms, ensuring businesses can reach consumers through their preferred channels. Additionally, growing regulations surrounding personal data across various industries have prompted companies to embrace CPaaS solutions, addressing compliance and data privacy challenges while enhancing communication capabilities for improved customer engagement.

Restraints in the Global Cpaas Market

The global CPaaS market faces several restraints, with security concerns surrounding public cloud services being a significant challenge. One of the most pressing issues is the potential for data leakage, which raises alarms among businesses that prioritize the protection of sensitive information. As organizations increasingly rely on cloud communication services, the risks associated with unauthorized access or exposure of confidential data become more pronounced. This apprehension can hinder the adoption of CPaaS solutions, as companies may hesitate to transition to cloud-based platforms without robust security measures in place. Addressing these security vulnerabilities is crucial for the market's growth and overall confidence among users.

Market Trends of the Global Cpaas Market

The Global CPaaS market is experiencing a significant upward trend, largely driven by its widespread adoption across retail and e-commerce sectors worldwide. Businesses are increasingly leveraging CPaaS to enhance customer engagement through seamless integration of audio, video, and SMS communication into their digital platforms, including websites, mobile apps, and social media. This shift not only improves consumer interaction and satisfaction but also enables personalized marketing strategies, ultimately driving sales and fostering brand loyalty. As organizations recognize the value of real-time communication tools, the CPaaS market is poised for robust growth, reflecting a broader digital transformation in customer service frameworks.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Startup Analysis

Global CPaaS Market Size by Component & CAGR (2024-2031)

• Market Overview
• Solutions
  • Messaging
  • Voice
  • Video
  • Others
• Services
  • Professional Services
  • Managed Services

Global CPaaS Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global CPaaS Market Size by Industry Vertical & CAGR (2024-2031)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• Retail and E-commerce
• Healthcare
• IT and Telecom
• Education
• Government
• Manufacturing
• Others

Global CPaaS Market Size by Deployment Mode & CAGR (2024-2031)

• Market Overview
• Cloud
• On-Premises

Global CPaaS Market Size & CAGR (2024-2031)

• North America, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • US
  • Canada
• Europe, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Organization Size, Industry Vertical, Deployment Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Twilio Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage Holdings Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MessageBird BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plivo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinch AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandwidth Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8x8 Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infobip Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaleyra Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zenvia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CM.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telesign Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alcatel-Lucent Enterprise
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitel Networks Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genesys Telecommunications Laboratories Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Digital Interconnect
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soprano Design
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation