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									 市场调查报告书 
										商品编码 
											1844037 
										CPaaS 革命:API、AI 和通讯的新时代The CPaaS Revolution: APIs, AI, and the New Era of Communication | 
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人工智慧驱动的创新创造了差异化并强化了价值提案
Frost & Sullivan 的 2025 年 IT 决策者 (ITDM) 调查旨在深入了解最终用户组织的优先事项,包括:通讯和协作技术的当前采用率和未来计划;透过 CPaaS(通讯平台即服务)和灵活的 API(应用程式介面)对可编程通讯功能的需求;以及对 CPaaS 解决方案中当前可用的需求。
CPaaS 市场在整个企业通讯系统中的成长机会,包括营运商、整合通讯即服务 (UCaaS) 供应商、整合通讯(UC) 技术供应商和其他生态系统合作伙伴。 - 购买偏好与采用障碍 - 垂直产业的 CPaaS 采用趋势
Frost & Sullivan 2024 年的一项调查发现,超过 84% 的受访公司预计到 2026 年底将采用可程式通信,这表明 CPaaS 供应商拥有巨大的成长潜力。超过 50% 的组织可能会在未来三年内增加对各种 API 通讯方式(电子邮件、通讯、语音、视讯等)的 CPaaS 投资。
许多组织正在经历技术转型,但大多数组织都面临着系统和平台碎片化的挑战,这造成了生产力障碍。 CPaaS 最初是为了增强客户互动而采用的,但现在主要由 IT 决策者评估,以推动内部生产力和工作流程自动化。大约 35% 的 IT 决策者不了解这项技术的优势,这可能会成为采用的障碍,凸显了提高认知度和讨论投资报酬率的必要性。
AI-Powered Innovation Creates Differentiation and Boosts Value Propositions
Frost & Sullivan's 2025 IT decision-maker (ITDM) survey was conducted to gain insights into the following end-user organizations' priorities: - Current communications and collaboration technology adoption rates and future adoption plans. - Demand for communications platform as a service (CPaaS) and programmable communications functionality through flexible application programming interfaces (APIs) - Demand for the various communications modalities or digital channels currently available in CPaaS solutions
The survey also aimed to understand: - Growth opportunities within the CPaaS market for the entire enterprise communications ecosystem, including telecommunication carriers, unified communications as a service (UCaaS) providers, unified communications (UC) technology vendors, and other ecosystem partners. - Buying preferences and obstacles to adoption - CPaaS adoption trends by vertical industry
The vast majority, more than 84%, of surveyed organizations in the 2024 Frost & Sullivan study expected to have adopted programmable communications by the end of 2026, suggesting significant growth potential for CPaaS providers. More than 50% of organizations are likely to increase their CPaaS investment over the next three years across various API-enabled communication modalities (e.g., email, messaging, voice, video).
Even when many organizations undergo technology transformation, the majority are challenged by their fragmented systems/ platforms as a productivity barrier. CPaaS, initially adopted to enhance customer interactions, is now primarily valued by IT decision-makers for driving internal productivity and workflow automation. About 35% of IT decision-makers lack understanding of the technology's benefits, potentially hindering adoption and highlighting the need for increased awareness and ROI discussion.