市场调查报告书
商品编码
1325913
虚拟製作市场规模,按组件(硬件、软件、服务)、按类型(预製作、製作、后期製作)、最终用途(电影、电视剧、商业广告、在线视频),预测 2023 - 2032Virtual Production Market Size, By Component (Hardware, Software, Services), By Type (Pre-production, Production, Post-production), By End-use (Movies, TV Series, Commercial Ads, Online Videos), Forecast 2023 - 2032 |
2023年至2032年,全球虚拟製作市场将保持稳定增长。娱乐行业对沉浸式和交互式体验(包括虚拟现实(VR)和增强现实(AR)应用)的需求激增,导致虚拟製作技术的采用增加。 Meta(以前是 Facebook)的 Cambria VR 耳机计划于 2023 年上市。Cambria 将是一款面向消费者和企业客户的优质耳机。
实时渲染和动作捕捉等技术进步彻底改变了电影製作和内容创作,使电影製作者能够高效且经济高效地製作高质量的视觉效果。 COVID-19 大流行加速了向虚拟製作的转变,因为它为传统的现场拍摄提供了更安全、更灵活的替代方案。
整个虚拟製作市场根据组件、类型、最终用户和地区进行分类。
根据组件,硬件部分将在 2023 年至 2032 年期间对市场做出重大贡献。随着虚拟製作技术变得更加先进和復杂,对强大且高效的硬件的需求至关重要。高性能显卡、处理器和内存模块对于实时渲染和渲染密集型任务至关重要。运动捕捉系统和摄像机跟踪设备也对捕捉现实世界的运动并将其无缝集成到虚拟环境中有着很高的需求。随着对视觉吸引力和沈浸式内容的需求不断增长,硬件组件在推动虚拟製作市场向前发展方面发挥着至关重要的作用。
按类型划分,到2032 年,后期製作领域的虚拟製作行业规模将呈现高速增长。随着虚拟製作技术变得越来越普遍,熟练的专业人员将虚拟元素无缝集成到实景镜头中的需求至关重要。合成、视觉效果和颜色分级等后期製作任务在提高最终输出的质量和真实感方面发挥着至关重要的作用。随着内容创作者和电影製作人因其效率和创意可能性而接受虚拟製作,虚拟製作市场对后期製作服务的需求持续增长。
就最终用户而言,虚拟製作市场的商业广告部分将在 2023-2032 年出现显着增长。品牌和广告商正在采用虚拟製作技术来製作视觉上令人惊嘆的创新广告来吸引受众。虚拟生产可实现经济高效的生产流程,同时提供无限的创意可能性。随着广告行业竞争的日益激烈,品牌寻求脱颖而出并提供引人入胜的内容,推动商业广告中虚拟製作的日益采用,并为该领域的市场扩张做出贡献。
从地区来看,由于该地区的电影和电视行业拥抱虚拟製作,欧洲虚拟製作市场将在预测期内获得牵引力。利用技术来增强创造力、简化生产工作流程并降低行业成本,从而支持增长。此外,欧洲内容创作者和电影製作人越来越注重提供视觉沉浸式的高质量内容,以满足精通技术的观众的期望。
Global Virtual Production Market will have a stable growth rate from 2023-2032. The demand for immersive and interactive experiences in the entertainment industry, including virtual reality (VR) and augmented reality (AR) applications, has surged, leading to increased adoption of virtual production techniques. The Cambria VR headset from Meta (previously Facebook) is scheduled to go on sale in 2023. Cambria will be a premium headset intended for both consumers and corporate customers.
Advancements in technology, such as real-time rendering and motion capture, have revolutionized filmmaking and content creation, enabling filmmakers to produce high-quality visuals efficiently and cost-effectively. The COVID-19 pandemic accelerated the shift towards virtual production, as it offered a safer and more flexible alternative to traditional on-set shooting.
The overall Virtual Production Market is classified based on component, type, end-user, and region.
Based on the component, the hardware segment will contribute significantly to the market over 2023-2032. As virtual production techniques become more advanced and complex, the need for powerful and efficient hardware is paramount. High-performance graphics cards, processors, and memory modules are crucial for real-time rendering and rendering-intensive tasks. Motion capture systems and camera tracking devices are also in high demand to capture real-world movements and integrate them seamlessly into virtual environments. As the demand for visually captivating and immersive content grows, hardware components play a vital role in driving the virtual production market forward.
By type, the virtual production industry size from the post-production segment will show a high growth rate through 2032. As virtual production techniques become more prevalent, the need for skilled professionals to integrate virtual elements seamlessly into live-action footage is essential. Post-production tasks like compositing, visual effects, and color grading play a crucial role in enhancing the final output's quality and realism. As content creators and filmmakers embrace virtual production for its efficiency and creative possibilities, the demand for post-production services in the Virtual Production Market continues to grow.
In terms of end-user, the commercial ads segment of the virtual production market will depict notable growth over 2023-2032. Brands and advertisers are embracing virtual production techniques to create visually stunning and innovative ads that captivate audiences. Virtual production allows for cost-effective and efficient production processes while offering endless creative possibilities. With the growing competition in the advertising industry, brands seek to stand out and deliver engaging content, driving the increased adoption of virtual production in commercial ads and contributing to the market's expansion in this segment.
Regionally, the Europe Virtual Production Market will gain traction during the forecast period due to the region's film and television industry embracing virtual production. Using techniques for their ability to enhance creativity, streamline production workflows, and reduce costs in the industry supports growth. Additionally, European content creators and filmmakers are increasingly focused on delivering visually immersive and high-quality content to meet the expectations of tech-savvy audiences.