影像製作人工智能 (AI) 市场 - 预测 2023-2028

影像製作的人工智能市场预计将从 2021 年 3.625 亿美元的市场规模以復合年增长率 22.37% 增长，到 2028 年达到 1,489,486,000 美元。 人工智能电影製作是将人工智能技术软件融入到电影製作过程中，包括剧本创作、配音、动画和其他形式的电影剪辑。 将人工智能融入动画和动态图形製作中，可以在受现实生活动作和情况启发的动画中获得更大的真实感和细节。 此外，人工智能通过自动化重复任务来加快电影製作的工作速度。 深度神经计算机网路和人工智能软件的融合使机器学习模型能够处理自然语言并从文本字符串生成影像内容。 通过在影像製作中使用人工智能，可以为客户提供逼真的影像体验，同时减少影像製作各个流程所消耗的时间和精力。 因此，影像製作市场的人工智能预计在预测期内将显着增长。

市场促进因素

越来越多地采用影像内容作为营销策略

随着影像越来越多地成为世界各地广告公司和品牌执行营销策略的主要媒介之一，需要增强为营销目的而生成的影像。对配备人工智能的影像工具的需求是增加。 由于客户消费的增加，社交媒体广告在过去五年中变得越来越重要。 Sprout Social Company 的一份报告显示，约 93% 的企业通过社交媒体影像广告获取新客户并扩大客户群。 我们还发现，大约 66% 的客户更喜欢社交媒体上的短影像内容。 YouTube、Spotify、Instagram、Facebook 和 LinkedIn 等最常用在线平台上影像广告的兴起就证明了这一点。 影像内容作为主要营销工具的使用越来越多，鼓励在影像製作应用中使用人工智能技术来接触目标受众并提高广告内容的说服力。

影像内容和影像流服务的消费增加

由于技术的快速进步，影像分发服务和应用程序的数量在过去几年中不断增加，导致客户在各种社交和影像平台上对影像内容的消费量更大。据 InVideo 公司称，到 2022 年，一个人观看在线影像的平均时间预计将达到 100 分钟。 新OTT媒体流媒体网站的出现以及现有OTT平台影像内容业务的扩展有可能对人工智能驱动的影像生成应用产生高需求。 据亚马逊称，订阅Amazon Prime Video的客户数量已从2019年的约1.5亿增加到2022年的2亿。 这表明当前影像和媒体流平台消费的增加，导致对製作更多影像和电影的需求更大，并且将出现对人工智能驱动工具来推动影像製作业务的需求。 因此，流媒体平台上影像内容消费的增加以及使用影像作为营销策略是推动人工智能在影像製作市场中进步的主要因素。

人工智能生成的影像内容必须受到适当的监督，以避免生成令人反感和不道德的内容，从而破坏人工智能工具在影像製作领域的快速采用。

需要定期监管使用人工智能生成和编辑的影像，以确保使用各种人工智能工具和软件时它们不会在文化或道德上不合适。 在某些情况下，人工智能生成的影像旨在吸引属于某些种族背景或地理群体的客户。 因此，在这种情况下，人工监督非常重要，以确保影像具有正确的文化和道德背景，以避免围绕影像产生復杂的争议。 人工智能在电影製作过程中的应用仍处于起步阶段，必须在适当的监督和指导下使用，以免阻碍人工智能在电影製作市场的发展。

北美在影像製作人工智能市场中占有很大份额，预计在预测期内将大幅增长。

在北美，由于人工智能技术的快速进步以及高质量社交媒体内容和其他影像流平台消费的增加，IT/技术和媒体/娱乐行业同时增长。 此外，在美国，Pictory、Elai.io、InVideo AI、Synths Video、Wsecut等基于人工智能的影像生成软件的领先公司十分盛行，为北美生成更多基于人工智能的影像内容提供了机会。此外，亚马逊网路服务、谷歌、IBM 和微软等推动人工智能市场创新的顶级 IT 和软件公司正在投资为许多应用程序（包括影像生成）生产更高质量的人工智能解决方案。我在这里。 例如，谷歌子公司Youtube新任CEO宣布推出AI辅助影像工具，帮助内容创作者提升影像环境、质量和内容。 因此，由于可用的人工智能影像生成服务以及加大技术创新和投资以产生更好的人工智能工具，未来几年北美影像製作人工智能市场规模预计将增长。

内容

第 1 章简介

• 市场概览
• 市场定义
• 调查范围
• 市场细分
• 货币
• 先决条件
• 基准年和预测年时间表

第 2 章研究方法

• 调查数据
• 调查设计

第 3 章执行摘要

• 调查要点

第 4 章市场动态

• 市场促进因素
• 市场抑制因素
• 波特五力分析
• 行业价值链分析

第 5 章电影製作的人工智能 (AI) 市场：按流程划分

• 简介
• 脚本编写
• 动画
• 影像编辑
• 画外音

第 6 章影像製作人工智能 (AI) 市场：按地区划分

• 简介
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 欧洲
  • 英国
  • 德国
  • 法国
  • 意大利
  • 西班牙
  • 其他
• 中东和非洲
  • 沙特阿拉伯
  • 阿拉伯联合酋长国
  • 其他
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳大利亚
  • 新加坡
  • 印度尼西亚
  • 其他

第 7 章竞争格局与分析

• 主要公司及战略分析
• 新兴公司和市场盈利能力
• 合併、收购、协议与合作
• 供应商竞争力矩阵

第 8 章公司简介

• AI Screenwriter
• ToolBaz
• Steve AI
• Elai.io
• GliaStar
• Adobe
• Runway AI
• Synthesia
• FlexChip（PearlMountain）
• Pictory.ai

AI for video production market is expected to grow at a CAGR of 22.37% from a market size of US$362.500 million in 2021 to reach US$1,489.486 million by 2028. AI for video production is the integration of artificial technology software in the processes of generating video including scriptwriting, voice-over, animation, and other video editing processes. The incorporation of AI in animation and motion graphics production assists in improving the minute realistic details of an animation inspired by real-life actions and situations. In addition to this, AI helps in automating repetitive tasks which speeds up the operations involved in video production processes. The assimilation of deep neural computer networks and artificial intelligence software can process natural languages using machine learning models to generate video content from text strings. Employing AI in video production helps customers achieve a realistic video experience while reducing the time and labor consumed by companies for different processes involved in video creation. Hence, it can be anticipated that the AI for video production market will significantly grow over the forecast period.

Market Drivers

Growing adoption of video content as a marketing strategy

The increasing adoption of video as one of the primary mediums to execute the marketing strategies used by advertising agencies and brands across the world is resulting in the need for AI-powered video tools to enrich the videos generated for marketing purposes. Social media advertising has gained importance over the last five years owing to its increased consumption among customers. According to a report published by Sprout Social Company, approximately 93% of companies have expanded their customer base by gaining new customers through social media video advertisements. In addition to this, it was established that approximately 66% of customers prefer to engage with short-video content on social media. This is evident in the increase in video advertisements across the most used online platforms such as Youtube, Spotify, Instagram, Facebook, and LinkedIn. The use of video content as a major marketing tool encourages the use of AI technology in video-producing applications to reach their target customers and improve the persuasive effect of their ad content.

Rising consumption of video content and video streaming services

Due to rapid technological advancements, the number of video streaming services and applications has increased over the span of the last few years which has further resulted in the increased consumption of video content by customers across various social and video platforms. According to InVideo Company, the average time spent by a person viewing online videos was estimated to be 100 minutes in 2022. The emergence of new OTT media streaming sites and the expansion of the video content operations of the existing OTT platforms have the potential to generate higher demand for AI-powered video-generating applications. According to Amazon, the number of customers subscribing to Amazon Prime Video increased to 200 million people in 2022 from approximately 150 million users in 2019. This demonstrates the current increase in consumption of video and media streaming platforms which results in the need for more video and film generation further generating the demand for AI-powered tools to boost video production undertakings. Therefore, the increased consumption of video content on media streaming platforms and the use of videos as a marketing strategy are key factors propelling the advancement of AI for the video production market.

The video content created by AI must be properly supervised to avoid the generation of offensive and unethical content which could weaken the rapid adoption of AI tools in the video production field.

The videos generated and edited using AI must be regulated regularly to ensure that the video generated using various AI tools and software is not culturally or ethically inappropriate. In certain circumstances, an AI-generated video is intended to capture the attention of customers belonging to a particular ethnic background or a regional group. Therefore, in such cases, human supervision is important to ensure that the video has the right cultural and ethical context to avoid complications and controversies surrounding the video. Since the AI used in video production processes is in its beginning phase, it must be exercised with proper supervision and guidance to prevent causing hindrances to the growth of AI in the video production market.

Market Developments

• In February 2023, Wochit Company launched its AI-powered new video-generating tool, Wochit Wizard which integrates ChatGPT technology to create sophisticated video content using basic text narratives.
• In February 2023, Krikey.ai and Stability AI, two companies specializing in the manufacture of AI-based solutions and applications partnered to allow their users to create animated avatar videos through text descriptions that can be downloaded and posted on social media, video editing software, or 3D video games.
• In February 2023, Genius Brands declared that it will be broadcasting a new children's animated series, Kidaverse Fast Facts by integrating ChatGPT technology for scriptwriting with other AI technology to generate the animation, voice-over, and images.

North America holds a sizeable share in the AI for video production market and is expected to witness significant growth during the forecast period.

North American countries are simultaneously experiencing significant growth in their IT and technology industries as well as their media and entertainment industry, driven by the rapid advancements in AI technology and increasing consumption of high-quality social media content and other video streaming platforms. In addition, the prevalence of leading AI-based video-generating software companies in the US such as Pictory, Elai.io, InVideo AI, Synths Video, and Wisecut offers more opportunities for generating more video content based on AI in North America. Further, the existence of top IT and software companies driving innovations in the AI market such as Amazon Web Services, Google, IBM, and Microsoft are investing to create higher quality AI solutions across many applications including video generation. For instance, the newly appointed CEO of Youtube, a subsidiary of Google announced that they will be launching AI-sponsored video tools for their content creators to enable them to elevate the environment, quality, and content of their videos. Therefore, the available AI video-generating services and the escalating innovations and investments to generate better AI tools are predicted to expand the market size of AI for video production in North America over the upcoming years.

Market Segmentation

By Process

• Script Writing
• Animation
• Video Editing
• Voice-Overs

By Geography

• North America
  • USA
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Others
• Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Research Design

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. AI FOR VIDEO PRODUCTION MARKET BY PROCESS

• 5.1. Introduction
• 5.2. Script Writing
• 5.3. Animation
• 5.4. Video Editing
• 5.5. Voice-Overs

6. AI FOR VIDEO PRODUCTION MARKET BY GEOGRAPHY

• 6.1. Introduction
• 6.2. North America
  • 6.2.1. USA
  • 6.2.2. Canada
  • 6.2.3. Mexico
• 6.3. South America
  • 6.3.1. Brazil
  • 6.3.2. Argentina
  • 6.3.3. Others
• 6.4. Europe
  • 6.4.1. United Kingdom
  • 6.4.2. Germany
  • 6.4.3. France
  • 6.4.4. Italy
  • 6.4.5. Spain
  • 6.4.6. Others
• 6.5. Middle East and Africa
  • 6.5.1. Saudi Arabia
  • 6.5.2. UAE
  • 6.5.3. Others
• 6.6. Asia Pacific
  • 6.6.1. China
  • 6.6.2. Japan
  • 6.6.3. India
  • 6.6.4. South Korea
  • 6.6.5. Australia
  • 6.6.6. Singapore
  • 6.6.7. Indonesia
  • 6.6.8. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 7.1. Major Players and Strategy Analysis
• 7.2. Emerging Players and Market Lucrativeness
• 7.3. Mergers, Acquisitions, Agreements, and Collaborations
• 7.4. Vendor Competitiveness Matrix

8. COMPANY PROFILES

• 8.1. AI Screenwriter
• 8.2. ToolBaz
• 8.3. Steve AI
• 8.4. Elai.io
• 8.5. GliaStar
• 8.6. Adobe
• 8.7. Runway AI
• 8.8. Synthesia
• 8.9. FlexChip (PearlMountain)
• 8.10. Pictory.ai