市场调查报告书
商品编码
1351533
卫生棉市场 - 按类型(一次性、可重复使用)、分销管道(零售药房、医院药房、电子商务通路、实体店、超市/大卖场) - 到 2032 年的全球预测Sanitary Pads Market - By Type (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) - Global Forecast to 2032 |
2023 年至 2032 年,全球卫生棉市场复合年增长率预计将超过 4%。
製造商不断加大研发投资力度,以提供更舒适、更有效率的卫生棉,这将促进市场成长。例如,2022 年 10 月,个人卫生品牌 Soothe Healthcare 投资超过 2,100 万美元(17.5 亿卢比),用于进一步扩大其分销管道并扩大其对二三级市场女性的影响力。先进材料和技术的涌入也导致了高吸水性聚合物的出现和改进的垫设计,以提供更好的吸收和防漏性能。
整个卫生棉产业根据类型、分销管道和地区进行细分。
就类型而言,由于布垫和可洗月经垫因其环保和可持续的特性而越来越受欢迎,可重复使用的卫生棉市场从2023年到2032年的复合年增长率可能会达到4.5 %。与一次性垫不同,这些垫有助于减少对环境的影响。为了满足不断增长的消费者需求而日益关注的创新将影响该细分市场的成长。例如,2021 年 9 月,丹麦 LastObject 推出了新型可重复使用卫生棉 LastPad。
在分销管道方面,预计到2032 年,医院药房领域的卫生棉行业规模复合年增长率将达到3.5%。医院药房透过验证用药订单、提供准确的药品资讯并协助防止用药错误,为患者安全做出重大贡献。协助医院工作人员取得个人卫生用品也将促进该细分市场的扩张。
从地区来看,到2032 年,欧洲卫生棉市场规模预计将以3% 的速度增长。人们对经期健康和卫生意识的高涨,为减少月经带来的耻辱、同时促进妇女和女孩获得卫生用品的倡议让路。不断变化的监管要求,加上对环保和永续卫生棉的更高需求,将促进区域市场的成长。
Global sanitary pads market is poised to record over 4% CAGR from 2023-2032.
The growing efforts by manufacturers on R&D investments to offer more comfortable and efficient sanitary pads will add to the market growth. For instance, in October 2022, personal hygiene brand Soothe Healthcare invested over USD 21 million (Rs 175 crore) for further growing its distribution channels and expanding its reach across women in the tier two and three markets. The influx of advanced materials and technologies has also resulted in the advent of superabsorbent polymers and improved pad designs to offer better absorption and leakage prevention.
The overall sanitary pads industry is segmented based on type, distribution channel, and region.
In terms of type, the reusable sanitary pads market may record 4.5% CAGR from 2023-2032 driven by rising popularity of cloth pads and washable menstrual pads owing to their eco-friendly and sustainable nature. Unlike their disposable counterparts, these pads help reduce the environmental impacts. The growing focus on innovations to match the surging consumer requirements will influence the segment growth. For instance, in September 2021, Denmark-based LastObject launched LastPad, its new reusable sanitary towel.
With respect to distribution channel, the sanitary pads industry size from the hospital pharmacy segment is expected to hit 3.5% CAGR up to 2032. Hospital pharmacies significantly contribute to patient safety as they verify medication orders, offer accurate drug information, and assist prevent medication errors. The assistance to hospital staff in obtaining personal hygiene items will also add to the segment expansion.
Regionally, Europe sanitary pads market size is expected to observe 3% growth rate through 2032. The surging awareness of menstrual health and hygiene has made way for initiatives to reduce the stigma around menstruation while promoting access to sanitary products for women and girls. The evolving regulatory requirements coupled with the higher demand for eco-friendly and sustainable sanitary pads will add to the regional market growth.