市场调查报告书
商品编码
1354319
柑橘软糖市场规模- 按水果类型(橙子、柠檬、酸橙、葡萄柚)、按形式(传统软糖、耐嚼糖果、酸软糖、无糖软糖)、口味、包装类型、消费者定位、分销管道和预测2023 - 2032Citrus Gummies Market Size - By Fruit Type (Orange, Lemon, Lime, Grapefruit), By Form (Traditional Gummies, Chewy Candies, Sour Gummies, Sugar-free Gummies), Flavor, Packaging Type, Consumer Orientation, Distribution Channel & Forecast 2023 - 2032 |
在全球消费者饮食偏好不断变化的推动下,柑橘软糖市场规模预计从 2023 年到 2032 年复合年增长率将超过 6%。
近年来,消费者寻求多样化的饮食要求和限制,包括素食、纯素食、无麸质和犹太洁食。为此,柑橘软糖製造商正在使用植物成分或替代成分生产各种产品来满足这些偏好。例如,2023 年 6 月,宝洁的 VOST 维生素增强品牌推出了新的 VOST 软糖,扩大了其产品组合,以增强和个性化消费者的日常维生素习惯。新配方的涌入,包括无糖、有机和功能性软糖,以满足广大消费者群体的需求,也将推动市场成长。
整个柑橘软糖市场分为水果类型、形状、风味、包装类型、消费者定位、分销管道和地区。
就水果类型而言,到2032年,以柠檬为原料的柑橘软糖市场将获得强劲发展。柠檬味软糖因其清爽、浓郁的口味而受到消费者的欢迎。此外,柠檬口味的多功能性使其能够与其他各种水果口味相辅相成,从而增加了其广泛的吸引力。透过柠檬大量摄取天然维生素C将进一步推动该细分市场的扩张。
就形式而言,由于消费者越来越青睐传统含糖零食的更健康替代品,预计到 2032 年,无糖柑橘软糖市场将获得巨大的吸引力。无糖柑橘软糖为饮食有限制的人士(如糖尿病患者)和糖摄取量受限的人士提供了美味且无罪恶感的选择。这些软糖通常用天然替代品增甜,包括甜菊或赤藻醣醇。
2022 年,亚太地区在柑橘软糖市场中占据了相当大的份额,并将在2023 年至2032 年间实现强劲增长。健康意识的增强以及对天然和水果风味的偏好增加了该地区对柑橘软糖的需求。此外,膳食补充剂和更健康的零食选择的日益普及也促进了市场的成长。此外,近年来,解酒补充剂的需求激增,促使业界参与者不断努力满足不断变化的消费者需求。例如,2023年1月,新加坡REVIT推出了蜂蜜柠檬口味的解酒软糖产品。
Citrus Gummies Market size is estimated to witness over 6% CAGR from 2023 to 2032, driven by the evolving consumer dietary preferences worldwide.
In recent years, consumers are looking for diverse dietary requirements and restrictions, including vegetarian, vegan, gluten-free, and kosher. To that end, citrus gummies manufacturers are creating wide range of products to cater to these preferences using plant-based or alternative ingredients. For instance, in June 2023, P&G's VOST vitamin boost brand expanded its product portfolio with the introduction of new VOST Gummies to enhance and personalize consumer daily vitamin routines. The influx of new formulations, including sugar-free, organic, and functional gummies to cater to vast consumer base will also drive the market growth.
The overall citrus gummies market is segmented into fruit type, form, flavor, packaging type, consumer orientation, distribution channel, and region.
In terms of fruit type, the lemon-based citrus gummies market will gain significant momentum through 2032. Lemon-flavored gummies have gained popularity among consumers due to their refreshing and tangy taste. Additionally, the versatility of lemon flavor allows it to complement various other fruit flavors, adding to its widespread appeal. The significant intake of natural vitamin C through lemons will further drive the segment expansion.
With respect to form, the sugar-free citrus gummies market is projected to gain immense traction through 2032, propelled by the increasing consumer preference for healthier alternatives to traditional sugary snacks. Sugar-free citrus gummies offer delicious and guilt-free options for catering to individuals with dietary restrictions, such as diabetics, and restricted sugar intake. These gummies are often sweetened with natural alternatives, including stevia or erythritol.
Asia Pacific accounted for sizable share of the citrus gummies market in 2022 and is set to witness robust growth between 2023 and 2032. The growing health consciousness and preference for natural and fruity flavors has boosted the demand for citrus gummies in the region. Additionally, the rising popularity of dietary supplements and healthier snack options is contributing to the market growth. Moreover, in recent years, there has been surging demand for anti-hangover supplements, pushing industry players to make constant efforts to cater to the evolving consumer needs. For instance, in January 2023, Singapore-based REVIT launched its Honey Lemon flavored anti-hangover gummy product.