市场调查报告书
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1385349
销售绩效管理市场规模 - 按组件、部署模型、垂直产业、企业规模和预测,2023 年 - 2032 年Sales Performance Management Market Size - By Component, Deployment Model, Industry Vertical, Enterprise Size & Forecast, 2023 - 2032 |
在对最佳化销售流程的日益重视的推动下,销售绩效管理 (SPM) 市场规模预计从 2023 年到 2032 年将以超过 16% 的CAGR成长。近年来,多个销售组织正在寻求透过自动化、分析和激励薪酬管理来提高效率。对资料驱动决策的日益关注也促使越来越多地采用基于云端的 SPM 解决方案来实现可扩展性。
此外,提高销售业绩视觉性以及销售策略与业务目标更加一致的需求迫切需要即时洞察。销售生态系统的动态性质和对竞争优势的追求正在推动 SPM 解决方案的创新。例如,2023 年 8 月,Beqom 推出了 Performance Pro,这是其全新的人工智慧驱动套件,具有智慧目标设定、指导回馈和数据驱动的绩效评估,旨在提高企业的整体绩效。
SPM 市场分为组件、企业规模、部署模型、垂直产业和区域。
根据企业规模,预计到 2032 年,中小企业市场份额将呈现可观的复合CAGR。这一增长可归因于人们对销售绩效管理在提高销售效率方面的日益认可,以及可扩展的基于云端的解决方案的可承受性。中小企业日益需要优化和调整其销售流程以提高业绩,这将推动该细分市场的成长。
就组成部分而言,由于对专家实施、培训和咨询服务的需求不断增长,预计到 2032 年,服务细分市场将在 SPM 市场中累积大量份额。最近,一些企业也在寻求专业服务,以最大限度地提高其销售绩效管理解决方案的有效性。
预计云端部署模式的市占率将在 2023 年至 2032 年期间呈现显着的CAGR。这可以归因于云端解决方案的可扩展性、灵活性和成本效益。企业越来越重视采用云端为基础的解决方案来简化营运、实现远端存取并有效管理销售业绩,这也将促进市场成长。
从地区来看,由于业务格局的不断扩大以及整个地区销售流程中技术的日益采用,预计到 2032 年,亚太地区的销售绩效管理行业将以可观的复合CAGR增长。该地区对优化销售业绩的日益重视也导致了对 SPM 解决方案的需求激增。
Sales performance management (SPM) market size is projected to expand at over 16% CAGR from 2023 to 2032, driven by the growing emphasis on optimizing sales processes. In recent times, multiple sales organizations are seeking to enhance efficiency through automation, analytics, and incentive compensation management. The surging focus on data-driven decision-making is also adding to the increasing adoption of cloud-based SPM solutions for scalability.
Additionally, the demand for improved sales performance visibility and the higher alignment of sales strategies with business objectives is compelling the need for real-time insights. The dynamic nature of sales ecosystems and the pursuit of competitive advantages is driving innovations in SPM solutions. For instance, in August 2023, Beqom launched Performance Pro, its new AI-powered suite featuring intelligent goal setting, guided feedback, and data-driven performance reviews aimed at enhancing the overall performance of businesses.
The SPM market is segregated into component, enterprise size, deployment model, industry vertical, and region.
Based on enterprise size, the market share from the SMEs segment is projected to exhibit substantial CAGR through 2032. The growth can be attributed to the increasing recognition of sales performance management in boosting the sales efficiency along with the affordability of scalable cloud-based solutions. The growing need for SMEs to optimize and align their sales processes for enhanced performance will boost the segment growth.
In terms of component, the services segment is estimated to accumulate significant share of the SPM market by 2032, driven by the increasing demand for expert implementation, training, and consulting services. Of late, several businesses ae also seeking specialized services to maximize the effectiveness of their sales performance management solutions.
The market share from the cloud deployment model is anticipated to reflect significant CAGR during 2023-2032. This can be attributed to the scalability, flexibility, and cost-effectiveness of cloud solutions. The growing emphasis by businesses on adopting cloud-based solutions to streamline operations, enable remote access, and efficiently manage sales performance will also add to the market growth.
Regionally, the Asia Pacific sales performance management industry is forecasted to grow at appreciable CAGR through 2032, owing to the expanding business landscape along with the increasing adoption of technology in sales processes across the region. The growing emphasis on optimizing sales performance is also surging the demand for SPM solutions in the region.