市场调查报告书
商品编码
1513578
产品资讯管理市场规模 - 按组件(软体、服务)、组织规模(中小企业、大型企业)、部署模型(本地、云端)、最终用途和预测,2024 - 2032 年Product Information Management Market Size - By Component (Software, Services), By Organization Size (SMEs, Large Enterprise), By Deployment Model (On-Premises, Cloud), By End Use & Forecast, 2024 - 2032 |
由于数位商务和全通路行销的复杂性和需求不断增加,产品资讯管理市场规模在 2024 年至 2032 年间复合年增长率预计将超过 13%。电子商务平台和线上市场的激增需要强大的产品资讯管理 (PIM) 解决方案来有效管理大量产品资料。
此外,这些系统使组织能够跨多个管道和接触点储存和综合产品讯息,以确保产品库存和规格的完整性和准确性。例如,2024 年 3 月,N Brown Group 推出了新的 PIM 系统,标誌着进一步改善客户体验的关键转型优先事项。
业务运营中数据驱动的决策和分析的兴起将有助于市场成长。零售、製造和消费品等各行业的组织都依靠 PIM 解决方案来利用产品资料中的可行见解。监管合规性要求以及对资料安全和治理的强烈需求将进一步推动技术的采用,以确保资料完整性和遵守行业标准。
PIM产业按组件、组织规模、部署模式、最终用途和地区进行分类。
根据组件,由于实施、咨询和支援服务在成功部署和优化中发挥的重要作用,服务领域的市场价值预计到 2032 年将获得成长动能。当组织采用 PIM 系统来管理和集中其产品资料时,他们需要专家指导以确保与现有 IT 基础设施无缝整合、进行客製化以满足特定业务需求,并提供支援以维护系统效能和解决任何问题。数位商务和全通路策略日益复杂,将进一步推动该细分市场的成长。
就部署模式而言,云端领域的 PIM 市场预计在 2024 年至 2032 年期间将出现显着的复合年增长率,因为它能够提供可扩展、灵活且经济高效的解决方案来满足企业的动态需求。基于云端的系统使组织能够从任何地方存取和管理产品讯息,同时促进全球团队和各种销售管道之间的即时协作和整合。云端 PIM 解决方案还具有先进的功能,例如自动更新、强大的安全措施以及与其他基于云端的工具的无缝集成,以提高整体效率并降低 IT 开销。
由于快速的数位转型和不断扩大的电子商务格局,亚太地区产品资讯管理产业将在 2024 年至 2032 年间大幅成长。随着线上零售活动的激增,企业越来越多地采用 PIM 解决方案来有效管理庞大且多样化的产品目录,并确保跨多个线上平台和市场的资讯一致且准确。行动互联网的日益普及和社交商务的兴起,促进了对动态和可扩展解决方案的需求,以支援整个地区的无缝产品资料管理。
Product Information Management Market size is set to record over 13% CAGR between 2024 and 2032, due to increasing complexity and demands of digital commerce and omnichannel marketing. The proliferation of e-commerce platforms and online marketplaces is necessitating robust product information management (PIM) solutions to manage vast amounts of product data efficiently.
Moreover, these systems enable organizations to store and synthesize product information across multiple channels and touchpoints for ensuring the integrity and accuracy of product inventories, and specifications. For instance, in March 2024, N Brown Group, launched its new PIM system, marking a key transformational priority for further improving the customer experience.
The rise of data-driven decision-making and analytics in business operations will contribute to the market growth. Organizations across various industries, including retail, manufacturing, and consumer goods, rely on PIM solutions to harness actionable insights from product data. Regulatory compliance requirements and the strong need for data security and governance will further propel the technology adoption for ensuring data integrity and adherence to industry standards.
The PIM industry is classified into component, organization size, deployment mode, end-use and region.
Based on component, the market value from the services segment is slated to gain momentum through 2032, due to the essential role of implementation, consulting, and support services played in the successful deployment and optimization. As organizations adopt PIM systems to manage and centralize their product data, they require expert guidance to ensure seamless integration with existing IT infrastructure, customization to meet specific business needs, and support to maintain system performance and address any issues. The growing complexity of digital commerce and omnichannel strategies will further drive the segment growth.
In terms of deployment mode, the PIM market from the cloud segment is anticipated to observe a significant CAGR during 2024 - 2032 owing to its ability to offer scalable, flexible, and cost-effective solutions to cater to the dynamic needs of businesses. Cloud-based systems enable organizations to access and manage product information from anywhere while facilitating real-time collaboration and integration across global teams and various sales channels. Cloud PIM solutions also come with advanced features, such as automatic updates, robust security measures, and seamless integration with other cloud-based tools for enhancing the overall efficiency and reducing IT overhead.
Asia Pacific product information management industry will grow substantially between 2024 and 2032, attributed to rapid digital transformation and the expanding e-commerce landscape. With the surge in online retail activities, businesses are increasingly adopting PIM solutions to manage vast and diverse product catalogs efficiently and to ensure consistent and accurate information across multiple online platforms and marketplaces. The increasing penetration of mobile internet and the rise of social commerce is contributing to the need for dynamic and scalable solutions to support seamless product data management across the region.