市场调查报告书
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全球产品资讯管理市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测Global Product Information Management Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球产品资讯管理市场需求预计将从2023年的267亿美元达到2032年的近2,082.5亿美元,2024-2032年研究期间的复合年增长率为25.64%。
产品资讯管理 (PIM) 是一种系统方法,用于在集中储存库中管理与公司产品相关的所有资讯。它包括产品属性、描述、图像、定价和技术规格。 PIM 系统有助于在多个管道和平台上建立、丰富、维护和分发一致、准确和最新的产品资料。它透过减少错误、提高资料品质、加快上市时间以及透过所有接触点一致且全面的产品资讯来增强客户体验来提高营运效率。
企业对跨多个管道管理和分发准确产品资料的需求不断增长,推动了产品资讯管理 (PIM) 市场的发展。随着电子商务和数位化的发展,公司需要高效的 PIM 系统来确保一致的产品资讯、增强客户体验并简化营运。消费者对个人化、详细的产品资讯的需求也是推动产品资讯管理市场的重要因素。此外,业务全球化和新市场扩张需要强大的 PIM 解决方案来管理各种语言和货币的产品资料。人工智慧和机器学习等技术进步正在增强 PIM 功能,从而实现自动化资料管理并提高资料品质。监管合规性和满足行业标准也有助于采用 PIM 系统。然而,资料整合的复杂性和可扩展性挑战可能会阻碍未来几年产品资讯管理市场的成长。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具也对全球产品资讯管理市场的每个细分市场进行包容性评估。产品资讯管理产业的成长和趋势为本研究提供了整体方法。
产品资讯管理市场报告的这一部分提供了有关国家和区域级别细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。
本节涵盖区域展望,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲的产品资讯管理市场当前和未来的需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。产品资讯管理市场的主要参与者包括 SAP、Informatica、Oracle、Riversand Technologies、Stibo Systems、Agility Multichannel、IBM Corporation、ADAM Software、InRiver、Pimcore。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Product Information Management Market is presumed to reach the market size of nearly USD 208.25 Billion by 2032 from USD 26.7 Billion in 2023 with a CAGR of 25.64% under the study period 2024-2032.
Product information management (PIM) is a systematic approach to managing all information related to a company's products in a centralized repository. It encompasses product attributes, descriptions, images, pricing, and technical specifications. PIM systems facilitate creating, enriching, maintaining, and distributing consistent, accurate, and up-to-date product data across multiple channels and platforms. It enhances operational efficiency by reducing errors, improving data quality, accelerating time-to-market, and enhancing customer experience through consistent and comprehensive product information across all touchpoints.
The product information management (PIM) market is fuelled by the rising need for businesses to manage and distribute accurate product data across multiple channels. As e-commerce and digitalization grow, companies require efficient PIM systems to ensure consistent product information, enhance customer experiences, and streamline operations. The demand for personalized and detailed product information from consumers is also a significant factor driving the product information management market. Additionally, the globalization of businesses and the expansion into new markets necessitate robust PIM solutions to manage product data in various languages and currencies. Advancements in technology, such as AI and machine learning, are enhancing PIM capabilities, allowing for automated data management and improved data quality. Regulatory compliance and meeting industry standards also contribute to adopting PIM systems. However, complexities in data integration and scalability challenges may hinder the growth of the product information management market in the next few years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Product Information Management. The growth and trends of Product Information Management industry provide a holistic approach to this study.
This section of the Product Information Management market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Product Information Management market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Product Information Management market include SAP, Informatica, Oracle, Riversand Technologies, Stibo Systems, Agility Multichannel, IBM Corporation, ADAM Software, InRiver, Pimcore. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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