查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1687408

产品资讯管理 (PIM) - 市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Product Information Management (PIM) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 130 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

产品资讯管理市场规模预计在 2025 年为 180.3 亿美元，预计到 2030 年将达到 369.1 亿美元，在市场估计和预测期（2025-2030 年）内以 15.41% 的复合年增长率增长。

产品资讯管理 (PIM)-市场-IMG1

产品资讯管理 (PIM) 解决方案集中了您企业的产品讯息，确保您的产品资料具有单一、准确的视图。 PIM 提供了一个集中式平台，可以经济高效地管理公司产品和服务的资料。

主要亮点

  • 集中产品管理增加了零售商、製造商和批发商对该解决方案的采用。 PIM 有助于维护来自不同来源的产品资料的一致性和质量，并将其整合到一个通用资料库中。 PIM 软体透过简化内部和外部行销流程，越来越多地被各行各业所采用，从而提高了客户满意度并提供了全通路体验。
  • 随着资料产生的大量增加，资料和资讯已经成为组织和企业的支柱。除了储存和传输产品资料之外，PIM 还可以提高整体资料品质、鼓励资料审核并提高产品资讯的准确性。透过减少管理多个系统中的冗余资讯的需要，资料品质和一致性自然会提高。政府法规正在帮助 PIM 市场成长，尤其是在医疗保健和线上业务解决方案领域。
  • 由于 COVID-19 疫情的影响，电子商务大幅成长，显示 PIM 解决方案的成长和采用。网路零售的持续成长对采用电子商务系统产生了巨大的需求。此电子商务系统提供企业资源规划、供应链管理和客户关係管理系统，以满足客户对即时产品资讯日益增长的需求。经营多种产品的公司在其产品目录中使用进阶分类。
  • 数位商务的这种复杂性使得许多公司争相简化产品资讯的创建、维护和向下游管道的发布。 PIM 让跨多种管道和媒体传播讯息变得容易。因此，各种最终用户采用该软体来管理大量的产品内容。因此，电子商务导致的资料管理日益复杂，大大增加了对PIM软体的需求。
  • 资料外洩会损害公司的信誉和声誉，进而降低客户的信任和忠诚度。因此，如果组织认为像 PIM 这样的新系统对资料安全和隐私构成潜在威胁，他们可能会犹豫是否要采用它。这种不情愿在消费者信任至关重要的行业（例如医疗保健和金融）可能特别明显。
  • 然而，虽然资料外洩的增加可能不会直接抑制 PIM 市场，但它确实为考虑采用 PIM 解决方案的企业带来了挑战和考虑。解决资料安全和隐私问题对于在当今资料主导的商业环境中建立信任、确保合规性和增加 PIM 系统的采用至关重要。

产品资讯管理 (PIM) 市场趋势

零售业成长

  • 由于零售和电子商务行业越来越注重改善客户体验以及采用人工智慧 (AI) 和零售分析工具，预计产品资讯管理 (PIM) 在零售和电子商务行业的应用将会成长。
  • 数位化使客户能够从各种资讯来源获取产品资讯。此外，随着电子商务的大规模成长，客户偏好和行为也在发生巨大变化。此外，随着行动和人工智慧领域与智慧资料分析的融合，世界各地的零售商可以体验到有利于其业务的准确分析。
  • 根据 Shopify 的调查，约 62% 的网路用户表示，他们过去的客户体验或服务显着影响了他们未来的购买决策。预计到 2026 年电子商务销售额将超过 8.1 兆美元，目前全球有 1,200 万至 2,400 万家电子零售商店。
  • 此外，根据IBEF的数据，印度电子商务市场规模预计将从2017年的385亿美元增加到2026年底的2000亿美元。该产业的快速成长主要得益于网路和智慧型手机普及率的提高。印度正在持续进行数位转型，预计该国网路用户总数将会增加。据印度互联网和行动协会称，印度有超过 8.2 亿活跃网路用户。其中超过一半（约4.42亿）的用户来自农村地区。 2023年，网路普及率将年与前一年同期比较8%。
  • 客户转换是零售商面临的关键挑战，而这个挑战在于透过提供获取产品资讯的综合解决方案来加强资讯供应链并吸引有权力的消费者。 PIM 解决方案管理这些资讯并为企业带来竞争优势。 PIM 也用于管理从各种来源产生的资料。
  • 实体店面临着管理新旧产品添加的挑战。此外，各种实体店正在透过将产品转移到线上销售管道来扩大客户范围。这导致向客户提供一致、完整和准确的产品资讯的需求不断增加，从而推动了零售业采用 PIM 解决方案。

亚太地区可望大幅成长

  • 预计亚太地区将出现最高成长，这得益于中小型组织的发展以及对云端和 PIM 等资料管理技术的投资增加。
  • 由于客户期望不断提高和竞争日益激烈，该地区的软体公司面临着透过数位转型变得更加灵活和高效的巨大压力。这为市场创造了机会。中国和印度等国家的电子商务行业的成长正在积极推动市场成长。国际销售对于在线零售商来说变得越来越重要。
  • 中国是成长最快的电子商务市场之一，这得益于消费者对网路购物的偏好日益增长、替代付款解决方案的普及、网路购物活动（例如提供丰厚折扣的一日宣传活动）以及不断改善的物流基础设施。快速都市化是推动市场成长的主要因素之一。此外，互联网普及率的提高以及使用智慧型手机、笔记型电脑和平板电脑等设备访问电子商务网站正在推动市场成长。电子商务使公司无需维持实体存在即可开展业务，从而节省基础设施、通讯和管理成本。
  • 据投资印度 (Invest India) 称，印度电子商务产业的成长得益于智慧型手机普及率上升、富裕程度增加和资料通讯资费下降等因素，这些因素推动了电子商务的成长。
  • 印度是全球第二大网路市场，到2022年将拥有超过9亿用户和1259.4亿笔UPI交易。到2025财年，印度的社会经济规模可能达到160-200亿美元，复合年增长率为55%-60%。预计到2024年和2026年，印度电子商务市场规模将分别达到1,110亿美元和2,000亿美元。印度在过去三年增加了 1.25 亿网消费者，预计到 2025 年将再增加 8,000 万人。
  • 因此，该地区庞大的零售市场以及先进技术的采用预计将在预测期内进一步提高市场成长率。

产品资讯管理（PIM）市场概览

产品资讯管理 (PIM) 市场竞争激烈，有多家全球和区域参与者。该市场对新参与企业的进入门槛较高，但有几家新参与企业正在发挥主导作用。其中包括 Informatica LLC、SAP SE、Salsify Inc.、Syndigo LLC 和 InRiver AB。

  • 2024 年 2 月，协助品牌製造商、经销商和零售商在数位货架上获胜的产品体验管理 (PXM) 平台 Salsify 宣布全面推出 Salsify PXM Advance，这是 Salsify 平台的新版本，可增强客户从其产品体验管理业务获得的商业价值。
  • 2024年1月，IBM宣布与SAP合作开发解决方案，协助消费品和零售业的客户利用生成性AI来增强其供应链、财务业务、销售和服务。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争程度
  • COVID-19 疫情对产品资讯管理市场的影响评估

第五章市场动态

  • 市场驱动因素
    • 对更好的客户服务的需求不断增加
    • 对集中资料管理工具的需求不断增加
  • 市场限制
    • 资料外洩案例增多

第六章市场区隔

  • 按部署
    • 云
    • 本地
  • 按服务
    • 解决方案
    • 按服务
  • 按最终用户产业
    • BFSI
    • 媒体与娱乐
    • 零售
    • 能源与公共产业
    • 卫生保健
    • 资讯科技/通讯
    • 运输和物流
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章竞争格局

  • 公司简介
    • SAP SE
    • Salsify Inc.
    • Syndigo LLC
    • Informatica LLC
    • InRiver AB
    • Stibo Systems Inc.
    • Precisely Holdings LLC
    • Insight Software
    • IBM Corporation
    • Pimcore GMBH
    • Akeneo SAS
    • Plytix Limited
    • Acquia Inc.

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 62387

The Product Information Management Market size is estimated at USD 18.03 billion in 2025, and is expected to reach USD 36.91 billion by 2030, at a CAGR of 15.41% during the forecast period (2025-2030).

Product Information Management (PIM) - Market - IMG1

Product information management (PIM) solutions unify and manage a business' product information to secure a single accurate view of product data. PIM offers a centralized platform to manage data on a business's products and services cost-effectively.

Key Highlights

  • The management of products in a central space increases the use of solutions by retailers, manufacturers, and wholesalers. PIM contributes to maintaining the consistency and quality of product data obtained from a variety of sources and consolidating them into one common database. By streamlining internal and external marketing processes, the growing adoption of PIM software in various vertical industries delivers improved customer satisfaction and omnichannel experiences.
  • With the massive growth in data generation, data and information have become the backbone of organizations and businesses. In addition to storing and transferring product data, PIMs bolster overall data quality, encourage data audits, and can improve the accuracy of the product information. Data quality and consistency are naturally improved by reducing the need to manage redundant information in multiple systems. Government regulations are instrumental in augmenting the PIM market, particularly across healthcare and online business solutions, owing to the need for a centralized system to hold the data and processes and manage the launch and update of products.
  • With the impact of the COVID-19 pandemic, e-commerce has significantly grown, indicating growth and adoption of PIM solutions. A continuously growing number of internet sales generates huge demand for adopting an eCommerce system. This e-commerce system offers Enterprise Resource Planning systems, Supply Chain Management Systems, and Customer Relationship Management Systems to meet customers' growing demand for real-time product information. Companies with a wide range of products have sophisticated categorizations in their product catalogs.
  • This complex nature of digital commerce engages many companies to streamline product information creation, maintenance, and publication to downstream channels. PIM makes it easy for many channels and media to disseminate information. Thus, various end users are adopting this software to manage a large amount of product content. Therefore, the demand for PIM software has shown a considerable rise because of the growing complexity of data management resulting from electronic commerce.
  • Data breaches have the potential to undermine the trust and reputation of businesses, resulting in diminished customer confidence and loyalty. Consequently, organizations might be hesitant to adopt new systems like PIM if they perceive them as potential data security and privacy threats. This reluctance could be particularly pronounced in industries where consumer trust is paramount, such as healthcare or finance.
  • However, while the rise in data breaches may not directly restrain the PIM market, it does introduce challenges and considerations for businesses contemplating the adoption of PIM solutions. It is crucial to address data security and privacy concerns to cultivate trust, ensure compliance, and promote the adoption of PIM systems in the contemporary data-driven business landscape.

Product Information Management (PIM) Market Trends

Retail Sector to Witness Growth

  • The adoption of product information management (PIM) is expected to gain market in the retail and e-commerce industry due to the growing focus on enhancing customer experience and the adoption of artificial intelligence (AI) and retail analytics tools in the retail and e-commerce sector.
  • Owing to digitization, customers have the power to access product information through various sources. Also, with the massive growth in e-commerce, customer preferences and behaviors have changed drastically. Moreover, as the world of mobility and artificial intelligence combines with smart data analytics, retailers across the world can experience accurate analytics that are useful for their business.
  • According to Shopify, around 62% of internet users concur that past customer experience and service have significantly influenced their future purchase decisions. E-commerce sales are expected to surpass USD 8.1 trillion in 2026, and there are currently 12 to 24 million e-retail stores globally.
  • Additionally, according to the IBEF, the Indian e-commerce market is set to reach USD 200 billion by the end of 2026, from USD 38.5 billion in 2017. This industry's rapid growth is primarily triggered by increasing internet and smartphone penetration. The continuing digital transformation in India is expected to increase the country's total internet user base. As per the Internet and Mobile Association of India, India has more than 820 million active Internet users. Over half of them, around 442 million, come from rural parts of the country. In 2023, internet penetration grew eight percent year-on-year.
  • Customer conversion is a significant challenge for retailers, and they are competing to engage the empowered consumer by providing them with a comprehensive solution for accessing product information, thereby enhancing the information supply chain. PIM solutions maintain a tab on such information and offer enterprises a competitive advantage. PIM is also used to manage data generated from various sources.
  • The brick-and-mortar stores are challenged with managing old and new product additions. Also, various brick-and-mortar stores are expanding their customer reach by moving their products to online sales channels. Hence, the need for consistent, complete, and accurate product information to customers has gained increased importance, which is instrumental in driving the adoption of PIM solutions in the retail industry.

Asia Pacific Expected to Register Major Growth

  • Asia-Pacific is expected to witness the highest growth owing to the development of small and medium-sized organizations and increasing investment in cloud and data management technologies such as PIM.
  • Software companies in the region are facing high pressure to increase agility and improve efficiency through digital transformation, owing to customers' rising expectations and high competition from other players. This creates an opportunity for the market. The growth of e-commerce industries in countries such as China and India positively drives the market's growth. International sales are becoming more important for each online retailer.
  • China is one of the nations where the e-commerce market is growing rapidly due to the increasing consumer preference for online shopping, the proliferation of alternative payment solutions, online shopping events, such as single-day offers with lucrative discounts, and improved logistic infrastructure. One of the primary factors driving the market's growth is rapid urbanization. Additionally, rising internet penetration and devices such as smartphones, laptops, and tablets to access e-commerce websites boost the market's growth. E-commerce allows businesses to conduct business without maintaining a physical presence, saving money on infrastructure, communication, and overhead.
  • According to Invest India, the e-commerce sector in India is growing based on factors such as increased smartphone penetration, increased affluence, and low data prices, which are driving e-commerce growth.
  • India is the 2nd largest internet market globally, with over 900 million users and 125.94 billion UPI transactions in 2022. In FY 2025, India's social economy could reach USD 16 to USD 20 billion, growing at a compound annual growth rate of 55% to 60%. By 2024 and 2026, the Indian e-commerce market is expected to reach USD 111 billion and USD 200 billion, respectively. India has gained 125 million online shoppers in the last three years, with another 80 million expected by 2025.
  • Therefore, the presence of a significant retail market in the region alongside the adoption of advanced technologies is set to bolster the market growth rate during the forecast period.

Product Information Management (PIM) Market Overview

The product information management market is highly competitive and fragemented as it comprises several global and regional players in the competitive market space. Although the market poses high barriers to entry for new players, several new entrants have gained traction. Some of the players include Informatica LLC, SAP SE, Salsify Inc., Syndigo LLC, and InRiver AB.

  • In February 2024, Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced the general availability of Salsify PXM Advance, a new version of the Salsify platform that raises the business value customers can achieve from their product experience management operations.
  • In January 2024, IBM announced a collaboration with SAP to develop solutions to help clients in the consumer-packaged goods and retail industries enhance their supply chain, finance operations, sales, and services using generative AI.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Degree of Competition
  • 4.3 Assessment of the Impact of the COVID-19 Pandemic on the Product Information Management Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Better Customer Service
    • 5.1.2 Growing Demand for Centralized Data Management Tools
  • 5.2 Market Restraints
    • 5.2.1 Increasing Data Breaching Cases

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By Offering
    • 6.2.1 Solution
    • 6.2.2 Services
  • 6.3 By End-user Industry
    • 6.3.1 BFSI
    • 6.3.2 Media and Entertainment
    • 6.3.3 Retail
    • 6.3.4 Energy and Utilities
    • 6.3.5 Healthcare
    • 6.3.6 IT and Telecommunications
    • 6.3.7 Transportation and Logistics
    • 6.3.8 Other End-user Industries
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 SAP SE
    • 7.1.2 Salsify Inc.
    • 7.1.3 Syndigo LLC
    • 7.1.4 Informatica LLC
    • 7.1.5 InRiver AB
    • 7.1.6 Stibo Systems Inc.
    • 7.1.7 Precisely Holdings LLC
    • 7.1.8 Insight Software
    • 7.1.9 IBM Corporation
    • 7.1.10 Pimcore GMBH
    • 7.1.11 Akeneo SAS
    • 7.1.12 Plytix Limited
    • 7.1.13 Acquia Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS