干玩具市场规模 - 按类型（科学、技术、工程、数学）、按年龄组（0-3 岁、3-8 岁、8-12 岁、12+ 岁）、按配销通路（线下、线上）、预测，2024 - 2032

由于对 STEM 教育的日益关注以及家长对干玩具好处的认识不断提高，全球干玩具市场规模将从 2024 年到 2032 年以 9.1% 的复合年增长率增长。随着家长认识到培养幼儿解决问题、批判性思维和创造力等能力的重要性，对支持 STEM 学习的教育玩具的需求不断增加。此外，将 STEM 概念融入学校课程进一步推动了这项需求。随着人们越来越重视让孩子为未来的科学、技术、工程和数学职业做好准备，市场将显着扩大。

例如，2023 年 10 月，Toycra 推出了他们最新的教育玩具系列 Open Ended，促进高参与度并迎合儿童的个人学习风格。这种发展意味着人们越来越重视个人化学习体验和儿童参与度的提升。随着其他公司努力满足类似的需求，这项创新可能会推动竞争，并进一步刺激干玩具产业的成长。

干玩具市场根据类型、年龄层、配销通路和地区进行划分。

由于家长对儿童早期发展和教育重要性的认识不断提高，到 2032 年，0-3 岁儿童将获得显着利益。专为这个年龄层打造的 STEM 玩具强调微调运动技能、感官探索和引入基本概念，满足幼儿和婴儿的发展要求。随着早期教育受到越来越多的关注，0-3岁细分市场将继续保持其在干玩玩具行业的领先地位。

到2032年，来自线下配销通路管道的玩具市场份额将显着扩张。 STEM 玩具的动手性质往往促使消费者更喜欢实体店，以便更近距离地观看和感受。此外，线下零售商提供了即时获取产品和立即满足的机会，有助于线下配销通路继续在玩具市场占据主导地位。

在可支配收入增加、对幼儿教育重要性的认识不断提高以及对技能发展日益重视的推动下，到 2032 年，亚太地区的干玩具行业将录得显着的复合年增长率。由于大量儿童和家长优先考虑教育玩具，该地区将占据一定的市场份额。此外，亚太地区对技术突破和製造能力的贡献进一步巩固了其作为玩具行业主要贡献者的地位。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 技术进步分析
• 监管环境
• 衝击力
  • 成长动力
    • 教育重点
    • 技术进步
    • 在家上学的兴起
  • 产业陷阱与挑战
    • 成本因素
    • 家长的意识和支持
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 - 2032 年，

• 主要趋势
• 科学
• 科技
• 工程
• 数学

第 6 章：市场估计与预测：按年龄组，2021 - 2032 年，

• 主要趋势
• 0-3岁
• 3-8岁
• 8-12岁
• 12岁以上

第 7 章：市场估计与预测：按配销通路，2021 - 2032 年，

• 主要趋势
• 离线
  • 玩具店/专卖店
  • 超级市场和大卖场
  • 便利商店
  • 其他的
• 在线的

第 8 章：市场估计与预测：按地区，2021 - 2032 年，

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 9 章：公司简介

• BanBao
• Bandai
• Gigotoys
• Goldlok Toys
• Guangdong Loongon
• Guangdong Qman Culture Communication
• Hasbro
• K'NEX
• LEGO Group
• Mattel
• Melissa and Doug
• ShanTou LianHuan Toys and Crafts
• Spin Master
• TAKARA TOMY
• Vtech

Global Stem Toys Market size will expand at a 9.1% CAGR from 2024 to 2032, fueled by the rising focus on STEM education and heightened awareness among parents about stem toys' benefits. As parents acknowledge the significance of nurturing abilities such as problem-solving, critical thinking, and creativity in early childhood, the desire for STEM learning-supporting educational toys rises. Moreover, the integration of STEM concepts into school curricula further fuels this demand. With a growing emphasis on preparing children for future careers in science, technology, engineering, and mathematics, the market will expand significantly.

For instance, in October 2023, Toycra introduced Open Ended, their latest educational toy line, promoting high engagement levels and catering to children's individual learning styles. This development implies a growing emphasis on personalized learning experiences and increased engagement among children. This innovation is likely to drive competition and will further stimulate growth in the stem toys industry as other companies strive to meet similar demands.

The stem toys market is divided based on type, age group, distribution channel, and region.

The 0-3 year segment will garner significant gains through 2032, owing to the growing awareness among parents about the importance of early childhood development and education. STEM toys crafted for this age bracket emphasize fine-tuning motor skills, sensory exploration, and introducing fundamental concepts, addressing the developmental requirements of toddlers and babies. As early learning gains more attention, the 0-3 year segment will uphold its leading position in the stem toys industry.

The stem toys market share from the offline distribution channel segment will witness a noteworthy expansion through 2032. Although online retail has surged, physical stores such as specialty shops and toy stores offer tangible experiences and individualized assistance. The hands-on nature of STEM toys often prompts consumers to prefer physical stores for a closer look and feel. Moreover, offline retailers offer immediate access to products and the opportunity for immediate gratification, contributing to the continued dominance of the offline distribution channel segment in the stem toys market.

Asia Pacific stem toys industry will record a notable CAGR by 2032, driven by rising disposable incomes, increasing awareness about the importance of early childhood education, and a growing emphasis on skill development. With a large population of children and parents prioritizing educational toys, the region will command a modest market share. Additionally, Asia Pacific's contribution to technological breakthroughs and manufacturing capabilities further solidifies its position as the primary contributor to the stem toys industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Technology advancement analysis
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Educational emphasis
    • 3.4.1.2 Technological advancements
    • 3.4.1.3 Rise in homeschooling
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Cost factor
    • 3.4.2.2 Parental awareness and support
• 3.5 Consumer buying behavior analysis
  • 3.5.1 Demographic trends
  • 3.5.2 Factors affecting buying decision
  • 3.5.3 Consumer product adoption
  • 3.5.4 Preferred distribution channel
  • 3.5.5 Preferred price range
• 3.6 Growth potential analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion; Million Units)

• 5.1 Key trends
• 5.2 Science
• 5.3 Technology
• 5.4 Engineering
• 5.5 Mathematics

Chapter 6 Market Estimates & Forecast, By Age Group, 2021 - 2032, (USD Billion; Million Units)

• 6.1 Key trends
• 6.2 0-3 years
• 6.3 3-8 years
• 6.4 8-12 years
• 6.5 12+ years

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion; Million Units)

• 7.1 Key trends
• 7.2 Offline
  • 7.2.1 Toy stores/specialty stores
  • 7.2.2 Supermarkets and hypermarkets
  • 7.2.3 Convenience stores
  • 7.2.4 Others
• 7.3 Online

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion; Million Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Malaysia
  • 8.4.7 Indonesia
  • 8.4.8 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 BanBao
• 9.2 Bandai
• 9.3 Gigotoys
• 9.4 Goldlok Toys
• 9.5 Guangdong Loongon
• 9.6 Guangdong Qman Culture Communication
• 9.7 Hasbro
• 9.8 K'NEX
• 9.9 LEGO Group
• 9.10 Mattel
• 9.11 Melissa and Doug
• 9.12 ShanTou LianHuan Toys and Crafts
• 9.13 Spin Master
• 9.14 TAKARA TOMY
• 9.15 Vtech