STEM 玩具市场规模、份额和增长分析（按类型、年龄组、分销渠道和地区）- 行业预测 2025-2032

2023 年全球 STEM 玩具市场规模价值为 68.3 亿美元，预计将从 2024 年的 73.6 亿美元成长到 2032 年的 134.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.8%。

受都市化和越来越多的注重教育并渴望让孩子接触创新学习体验的家长的推动，全球 STEM 玩具市场有望实现成长。随着对素质教育的重视程度不断提高，对非传统学习工具的需求预计将大幅增加。然而，高价格和对功效的怀疑等挑战可能会阻碍市场扩张。值得注意的趋势包括将扩增实境（AR）和虚拟实境（VR）融入玩具中以增强其教育影响，以及消费者对永续产品的偏好增加，从而导致环保玩具製造。此外，科技业在教育领域的角色不断演变，为 STEM 玩具品牌创造了新的机会，预示着未来几年的成长前景光明。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

STEM 玩具市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 科学
• 科技
• 工程
• 数学

STEM 玩具市场规模（依年龄层划分）及复合年增长率（2025-2032 年）

• 市场概况
• 0 至 3 岁
• 3至8岁
• 8至12岁
• 12 岁以上

STEM 玩具市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 离线
• 在线的

STEM 玩具市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• LEGO Group（Denmark）
• Hasbro, Inc.（USA）
• Mattel, Inc.（USA）
• Bandai Namco Holdings Inc.（Japan）
• TAKARA TOMY Co., Ltd.（Japan）
• Gigotoys（China）
• Melissa & Doug, LLC（USA）
• VTech Holdings Ltd.（Hong Kong）
• Spin Master Corp.（Canada）
• BanBao Co., Ltd.（China）
• Goldlok Toys Holdings Co., Ltd.（China）
• Guangdong Loongon Animation & Culture Co., Ltd.（China）
• Guangdong Qman Culture Communication Co., Ltd.（China）
• Ravensburger AG（Germany）
• Learning Resources, Inc.（USA）
• MindWare, Inc.（USA）
• Smartivity Labs Pvt. Ltd.（India）
• Thames & Kosmos, LLC（USA）
• Elenco Electronics, Inc.（USA）

结论和建议

Global STEM Toys Market size was valued at USD 6.83 billion in 2023 and is poised to grow from USD 7.36 billion in 2024 to USD 13.43 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The global STEM toy market is poised for growth, driven by urbanization and an increasing number of educated parents eager to foster innovative learning experiences for their children. As the emphasis on quality education rises, the demand for unconventional learning tools is expected to surge. However, challenges like high pricing and doubts about effectiveness could hinder market expansion. Noteworthy trends include the integration of augmented reality (AR) and virtual reality (VR) into toys, enhancing educational outcomes, alongside a growing consumer preference for sustainable products leading to eco-friendly toy manufacturing. Additionally, the tech industry's evolving role in education presents new opportunities for STEM toy brands, suggesting a promising landscape for growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stem Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stem Toys Market Segments Analysis

Global STEM Toys Market is segmented by Type, Age Group, Distribution Channel and Region. Based on Type, the market is segmented into Science, Technology, Engineering and Mathematics. Based on Age Group, the market is segmented into 0-3 Years, 3-8 Years, 8-12 Years and 12+ Years. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stem Toys Market

The global market for STEM toys is experiencing significant growth driven by the increasing awareness among parents and children regarding the importance of STEM education. This awareness serves as a crucial factor in boosting sales of these educational toys. STEM education fosters essential skills such as problem-solving, critical thinking, and logical reasoning in children, which contribute positively to their overall development. As families recognize the long-term benefits of equipping children with these competencies, the demand for STEM toys continues to rise, making them a vital component of modern educational practices and child development strategies worldwide.

Restraints in the Global Stem Toys Market

The Global Stem Toys market faces a significant constraint due to the high cost of these toys in comparison to traditional options, which hampers growth, particularly in developing nations where consumers have limited purchasing power. This price disparity makes it challenging for many families to invest in STEM toys, thereby restricting market penetration. In order to thrive in the long term, manufacturers and market players must focus on developing more affordable products that cater to the budgetary constraints of these consumers. Meeting this need for cost-effective STEM toys could pave the way for increased accessibility and market expansion in underprivileged areas.

Market Trends of the Global Stem Toys Market

The Global Stem Toys market is witnessing a significant trend towards the integration of augmented and virtual reality technologies, enhancing product appeal and educational effectiveness. This innovative shift aligns with the rising emphasis on gamification in education, providing STEM toy companies with a ripe opportunity to harness immersive learning experiences. By leveraging these advanced technologies, manufacturers can create engaging, interactive toys that resonate with tech-savvy consumers and educational institutions alike. As a result, the market is expected to expand, driven by the increasing demand for interactive learning tools that cultivate critical thinking and problem-solving skills among children globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global STEM Toys Market Size by Type & CAGR (2025-2032)

• Market Overview
• Science
• Technology
• Engineering
• Mathematics

Global STEM Toys Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-3 Years
• 3-8 Years
• 8-12 Years
• 12+ Years

Global STEM Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global STEM Toys Market Size & CAGR (2025-2032)

• North America (Type, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Type, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAKARA TOMY Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gigotoys (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melissa & Doug, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BanBao Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goldlok Toys Holdings Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangdong Loongon Animation & Culture Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangdong Qman Culture Communication Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Learning Resources, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MindWare, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartivity Labs Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thames & Kosmos, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elenco Electronics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations