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市场调查报告书

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1532479

客户资料平台 (CDP) 市场规模、按部署模型（本地、云端）、按类型（资料管理、分析、启动）、按组织规模（中小企业、大型企业）、按垂直行业、2024 - 2032 年预测

Customer Data Platform (CDP) Market Size, By Deployment Model (On-premises, Cloud), By Type (Data Management, Analytics, Activation), By Organization Size (SMEs, Large Enterprises), By Industry Vertical, Forecast 2024 - 2032

出版日期: 2024年05月17日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格

简介目录

由于各行业对个人化客户体验的需求不断增长，客户数据平台市场规模预计在 2024 年至 2032 年间复合年增长率将超过 26.5%。企业目前专注于提供客製化的互动和通信，以提高客户满意度和忠诚度。客户资料平台 (CDP) 使组织能够收集、整合和分析来自多个来源的客户资料，以建立统一且全面的客户檔案。例如，2024 年 7 月，Braze 推出了 Braze 数据平台，旨在增强其整合和激活资料的能力，以提供相关的个人化客户体验。

对资料隐私和监管合规性的日益重视也将推动市场成长。由于 GDPR 和 CCPA 等严格的资料保护法规，组织面临负责任地管理客户资料并确保合规性的压力。为此，CDP 提供强大的资料管理和治理功能，帮助企业维护资料的准确性、安全性和隐私。

整个产业分为部署模式、类型、组织规模、产业垂直和区域。

根据部署模型，预计到 2032 年，本地部分的客户资料平台市场将大幅成长。资料。具有复杂 IT 环境和特定客製化需求的组织也在寻求本地解决方案，以更好地适应其独特的需求。

就类型而言，活化细分市场的 CDP 产业预计将在 2024 年至 2032 年期间产生可观的收入。这是因为企业越来越关注如何有效利用统一的客户资料来推动个人化行销活动和跨各种管道的客户互动。透过将原始资料转化为可操作的见解，CDP 中的启动功能使组织能够细分受众、自订通讯并即时提供相关内容。

由于快速的数位转型和先进行销技术的日益采用，亚太地区 CDP 市场将在 2024 年至 2032 年期间产生利润丰厚的成长。中国、印度和日本等国家的企业正在利用 CDP 来利用网路使用者和行动装置激增所产生的大量客户资料。政府促进数位基础设施和资料安全的有利措施促进了 CDP 的采用，也刺激了区域市场的成长。

产业生态系统分析
供应商格局
- 资料来源提供者
- CDP供应商
- 系统整合商
- 资料管理平台 (DMP)
- 咨询和专业服务
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 对数据驱动行销的需求不断增长
  - 资料量和复杂度不断增加
  - 全通路客户体验
  - 将人工智慧和机器学习整合到客户资料平台
- 产业陷阱与挑战
  - 数据品质和整合问题
  - 不断发展的隐私法规
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按部署模型，2021 - 2032 年

主要趋势
本地
云

第 6 章：市场估计与预测：按类型，2021 - 2032

主要趋势
资料管理
分析
启用设定

第 7 章：市场估计与预测：依组织规模，2021 - 2032 年

主要趋势
中小企业
大型企业

第 8 章：市场估计与预测：按产业垂直划分，2021 - 2032 年

主要趋势
零售与电子商务
银行、金融服务和保险 (BFSI)
媒体和娱乐
旅行和招待
卫生保健
电信
其他的

第 9 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 西班牙
- 义大利
- 俄罗斯
- 北欧人
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 东南亚
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分

第 10 章：公司简介

Adobe Inc.
Ascend.io
Bloomreach
BlueConic
Braze Inc.
Emarsys
Exponea
Microsoft Corporation
Oracle Corporation
RedPoint Global
Salesforce Inc.
SAP SE
SAS
SessionCam
Simon Data
Sitecore
Tealium
Twilio Inc.
Zaius
Zeta Global

简介目录

Product Code: 9526

Customer Data Platform Market size is expected to record over 26.5% CAGR between 2024 and 2032 driven by the increasing demand for personalized customer experiences across various industries. Businesses are currently focusing on delivering tailored interactions and communications to enhance customer satisfaction and loyalty. Customer data platforms (CDPs) enable organizations to collect, integrate, and analyze customer data from multiple sources for creating a unified and comprehensive customer profile. For instance, in July 2024, Braze unveiled the Braze Data Platform, designed to enhance its capabilities in integrating and activating data to deliver relevant, personalized customer experiences.

The increasing emphasis on data privacy and regulatory compliance will also fuel the market growth. With stringent data protection regulations, such as GDPR and CCPA, organizations are under pressure to manage customer data responsibly and ensure compliance. To that end, CDPs offer robust data management and governance features that help businesses maintain data accuracy, security, and privacy.

The overall industry is classified into deployment model, type, organization size, industry vertical and region.

Based on deployment model, the customer data platform market from the on-premises segment is expected to witness substantial growth rate through 2032. Many businesses, particularly in regulated industries like finance, healthcare, and government, prefer on-premises solutions as they offer greater control over sensitive customer data and ensure compliance with strict data protection regulations. Organizations with complex IT environments and specific customization needs are also seeking on-premises solution to offer more adaptability to their unique requirements.

In terms of type, the CDP industry from the activation segment is slated to generate notable revenue during 2024-2032. This is due to the rising focus to enable businesses to effectively utilize their unified customer data to drive personalized marketing campaigns and customer interactions across various channels. By transforming raw data into actionable insights, activation features within CDPs is allowing organizations to segment audiences, tailor communications, and deliver relevant content in real time.

Asia Pacific CDP market will generate lucrative growth during 2024-2032 attributed to rapid digital transformation and the increasing adoption of advanced marketing technologies. Businesses in countries like China, India, and Japan are leveraging CDPs to harness the vast amounts of customer data generated from the proliferation of internet users and mobile devices. Favorable government initiatives for promoting digital infrastructure and data security enhance the adoption of CDPs are also stimulating the regional market growth.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Data source providers
- 3.2.2 CDP vendors
- 3.2.3 System integrators
- 3.2.4 Data management platforms (DMPs)
- 3.2.5 Consulting and professional services
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing demand for data-driven marketing
  - 3.8.1.2 Rising data volume and complexity
  - 3.8.1.3 Omnichannel customer experience
  - 3.8.1.4 The integration of AI and ML into customer data platform
- 3.8.2 Industry pitfalls & challenges
  - 3.8.2.1 Data quality and integration issues
  - 3.8.2.2 Evolving privacy regulations
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Deployment Model, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 On-premises
5.3 Cloud

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Data management
6.3 Analytics
6.4 Activation

Chapter 7 Market Estimates & Forecast, By Organization Size, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 SMEs
7.3 Large enterprises

Chapter 8 Market Estimates & Forecast, By Industry Vertical, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Retail and e-commerce
8.3 Banking, financial services, and insurance (BFSI)
8.4 Media and entertainment
8.5 Travel and hospitality
8.6 Healthcare
8.7 Telecommunications
8.8 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA