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1532499

医疗保健 CRM 市场 - 按组件、类型、部署模式、功能、最终用途 - 全球预测

Healthcare CRM Market - By Component, Type, Deployment Mode, Functionality, End-use - Global Forecast

出版日期: 2024年05月21日 | 出版商:

Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

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简介目录

由于数位健康解决方案和电子健康记录 (EHR) 的采用不断增加，预计 2024 年至 2032 年医疗保健 CRM 市场规模的复合年增长率将达到 11.6%。这些系统使医疗保健提供者能够更有效地管理患者资讯、改善沟通并增强患者参与度。例如，2022 年 11 月，Epic Systems 推出了 CRM 平台 Cheers，以协助客製化病患服务并满足医疗保健消费时代的需求。随着远距医疗和远端患者监控的兴起，CRM 系统在协调护理、管理患者关係和确保护理连续性方面进一步变得至关重要。

CRM 系统有助于简化管理流程、减少文书工作并自动化日常任务，使医疗保健提供者能够更专注于病患照护。透过提供对患者偏好和行为的洞察，这些系统使医疗保健提供者能够制定有针对性的行销策略，改善服务交付，并最终实现更好的患者治疗结果。

医疗保健CRM产业分为组件、功能、类型、部署模式、最终用途和区域。

从组件来看，由于服务领域在为CRM 解决方案的实施、客製化和持续管理提供必要支援和专业知识方面发挥强大作用，因此从2024 年到2032 年，服务领域的市场规模预计将出现显着的复合年增长率。医疗保健组织需要专业服务将这些系统与现有 IT 基础架构整合。这确保了无缝资料流以及与电子病历和其他数位健康工具的互通性。

就最终用途而言，来自医疗保健支付者领域的医疗保健 CRM 行业将在预测期内实现利润丰厚的复合年增长率。这些系统使付款人能够更有效地管理会员关係、增强客户服务并提高整体满意度。 CRM 解决方案还为医疗保健付款人提供了简化与会员沟通、有效处理查询并更准确地管理索赔处理的工具。

亚太地区医疗保健 CRM 市场预计将在 2024 年至 2032 年期间产生丰厚的成长。慢性病盛行率的上升和人口老化正在推动该地区对更有效的患者管理和个人化护理的需求。政府对医疗保健 IT 基础设施的倡议和投资，以及对以患者为中心的护理的日益关注和竞争激烈的医疗保健格局将进一步支持市场扩张。

产业生态系统分析
产业影响力
- 成长动力
  - 人工智慧（AI）/机器学习（ML）在医疗保健产业的整合
  - 对更好的客户体验的需求
  - 越来越关注患者参与
- 产业陷阱与挑战
  - 实施成本高
  - 对资料安全的担忧
成长潜力分析
技术景观
监管环境
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司矩阵分析
公司市占率分析
战略展望矩阵

第 5 章：市场估计与预测：按组成部分，2021 - 2032 年

主要趋势
软体
服务

第 6 章：市场估计与预测：按功能划分，2021 - 2032 年

主要趋势
客户服务与支援
数位商务
行销
销售量
跨客户关係管理

第 7 章：市场估计与预测：按类型，2021 - 2032

主要趋势
营运型客户关係管理
分析型客户关係管理
协作式客户关係管理

第 8 章：市场估计与预测：按部署模式，2021 - 2032

主要趋势
本地部署模式
基于云端/网路的模型

第 9 章：市场估计与预测：按最终用途，2021 - 2032 年

主要趋势
医疗保健提供者
- 医院
- 诊所
- 门诊手术中心
- 诊断和影像中心
- 药局
- 其他医疗保健提供者
医疗保健付款人
- 私人付款人
- 公共付款人
生命科学产业

第 10 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 荷兰
- 欧洲其他地区
亚太地区
- 中国
- 日本
- 印度
- 澳洲
- 韩国
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
中东和非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋
- 中东和非洲其他地区

第 11 章：公司简介

Accenture plc
Actium Health
Alvaria
Cerner Corporation (Oracle Corporation)
Creatio
hc1
International Business Machines Corporation
Keona Health
LeadSquared
Microsoft Corporation
NICE
Salesforce, Inc.
SAP SE
Talisma
Veeva Systems Inc.
Verint Systems Inc.
Zoho Corporation Pvt. Ltd.
MediCRM.ai

简介目录

Product Code: 9552

Healthcare CRM Market size is estimated to witness 11.6% CAGR between 2024 and 2032 driven by increasing adoption of digital health solutions and electronic health records (EHRs). These systems are enabling healthcare providers to manage patient information more effectively, improve communication, and enhance patient engagement. For instance, in November 2022, Epic Systems launched its CRM platform, Cheers, to aid tailored patient outreach and meet the moment on healthcare consumerism. With the rise of telehealth and remote patient monitoring, CRM systems have further become essential in coordinating care, managing patient relationships, and ensuring continuity of care.

CRM systems help streamline administrative processes, reduce paperwork, and automate routine tasks, allowing healthcare providers to focus more on patient care. By providing insights into patient preferences and behavior, these systems are enabling healthcare providers to develop targeted marketing strategies, improve service delivery, and ultimately achieve better patient outcomes.

The healthcare CRM industry is divided into component, functionality, type, deployment mode, end-use and region.

Based on component, the market size from the service segment is poised to witness significant CAGR from 2024-2032 due to its robust role in providing essential support and expertise for the implementation, customization, and ongoing management of CRM solutions. Healthcare organizations require specialized services to integrate these systems with existing IT infrastructure. This is ensuring seamless data flow and interoperability with EHRs and other digital health tools.

In terms of end-use, the healthcare CRM industry from the healthcare payers segment will witness lucrative CAGR during the forecast period. These systems enable payers to manage member relationships more effectively, enhance customer service, and improve overall satisfaction. CRM solutions also provide healthcare payers with tools to streamline communication with members, handle inquiries efficiently, and manage claims processing more accurately.

Asia Pacific healthcare CRM market is expected to generate lucrative growth during 2024-2032. The rising prevalence of chronic diseases and the aging population are driving the need for more efficient patient management and personalized care in the region. Government initiatives and investments in healthcare IT infrastructure along with the growing focus on patient-centered care and the competitive healthcare landscape will further support the market expansion.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Integration of artificial intelligence (AI) /machine learning (ML) in the healthcare industry
  - 3.2.1.2 Demand for a better customer experience
  - 3.2.1.3 Growing focus on patient engagement
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 High implementation cost
  - 3.2.2.2 Concerns regarding data security
3.3 Growth potential analysis
3.4 Technological landscape
3.5 Regulatory landscape
3.6 Porter's analysis
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company matrix analysis
4.3 Company market share analysis
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Component, 2021 - 2032 ($ Mn, Units)

5.1 Key trends
5.2 Software
5.3 Services

Chapter 6 Market Estimates and Forecast, By Functionality, 2021 - 2032 ($ Mn)

6.1 Key trends
6.2 Customer service and support
6.3 Digital commerce
6.4 Marketing
6.5 Sales
6.6 Cross-CRM

Chapter 7 Market Estimates and Forecast, By Type, 2021 - 2032 ($ Mn)

7.1 Key trends
7.2 Operational CRM
7.3 Analytical CRM
7.4 Collaborative CRM

Chapter 8 Market Estimates and Forecast, By Deployment Mode, 2021 - 2032 ($ Mn)

8.1 Key trends
8.2 On-premise model
8.3 Cloud/web-based model

Chapter 9 Market Estimates and Forecast, By End-Use, 2021 - 2032 ($ Mn)

9.1 Key trends
9.2 Healthcare providers
- 9.2.1 Hospitals
- 9.2.2 Clinics
- 9.2.3 Ambulatory surgical centers
- 9.2.4 Diagnostic & imaging centers
- 9.2.5 Pharmacies
- 9.2.6 Other healthcare providers
9.3 Healthcare payers
- 9.3.1 Private payers
- 9.3.2 Public payers
9.4 Life sciences industry

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn, Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Spain
- 10.3.5 Italy
- 10.3.6 Netherlands
- 10.3.7 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 South Korea
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 Middle East and Africa
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of Middle East and Africa