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日本医疗保健 CRM 市场报告（按产品、应用、技术、最终用途和地区）2025 年至 2033 年

Japan Healthcare CRM Market Report by Product, Application, Technology, End Use, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本医疗保健CRM市场规模达10.35亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到21.2亿美元，2025-2033年期间的复合年增长率（CAGR）为8.30%。医疗机构对医疗保健CRM的采用日益增多，管理转诊和协调不同医疗机构之间护理的需求日益增长，以及对行动医疗（mHealth）应用的日益依赖，这些都是推动市场发展的关键因素。

医疗保健客户关係管理 (CRM) 是一种注重提升病患参与度、满意度和治疗效果的综合方法。它集中管理患者资讯，包括病史、预约和帐单，使医疗服务提供者能够提供个人化医疗服务。它还有助于管理和自动化行政任务，例如预约安排和后续提醒，从而减轻行政负担。它可以捕获和分析患者资料，以识别趋势和偏好，有助于制定个人化的护理计划和进行预测分析，从而做出更明智的决策。此外，它还能增强病患与医疗服务提供者之间的沟通，从而更轻鬆地解决问题、提供远距医疗服务并维持良好的医病关係。它还透过细分患者群体以进行有针对性的行销活动和追踪转诊来协助行销和推广工作，使医疗机构能够吸引新患者并留住现有患者。

日本医疗保健 CRM 市场趋势：

以病人为中心的医疗保健日益受到重视，这推动了对医疗 CRM 系统的需求，以提升病患的参与度和满意度。同时，医疗机构也越来越多地采用医疗 CRM 系统来有效记录、分析和利用病患讯息，这是推动日本市场成长的主要因素之一。此外，远距医疗服务的日益普及也推动了对 CRM 工具的需求，用于管理远距患者互动和预约。此外，管理转诊和协调不同医疗机构之间照护的需求日益增长，也有利于市场成长。此外，医疗 CRM 系统越来越多地用于改善患者体验，这正成为寻求差异化的医疗机构的首要任务，这正在增强日本市场的成长。此外，在该国运营的主要参与者正专注于使用人工智慧 (AI)、机器学习 (ML)、资料分析、物联网 (IoT) 以及聊天机器人和虚拟助理。这些进展可以分析患者资料以提供个人化的治疗建议，预测患者需求，自动执行日常任务，并使医疗 CRM 系统能够处理大量患者资料以识别趋势、优化工作流程并改善决策。领先的医疗机构也正在整合区块链、人脸辨识和预测分析技术，以确保病历的安全性和完整性，降低资料外洩风险，并增强病患信任。这些先进技术可用于转录病历、简化资料输入，减轻行政负担，并预测患者需求、疾病爆发和资源需求，从而优化资源配置和病患照护。此外，人们对行动医疗 (mHealth) 应用的依赖日益增加，这提升了医疗服务的可近性和便利性，从而推动了印度医疗市场的成长。

日本医疗保健 CRM 市场区隔：

产品洞察：

个人
推荐
个人及转介

应用程式洞察：

社区外展
案件协调
案件管理
关係管理

技术洞察：

基于云端
移动的
社会的
协作
预测

最终用途洞察：

付款人
提供者
生命科学公司

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本医疗保健 CRM 市场迄今表现如何？未来几年将如何表现？
COVID-19 对日本医疗保健 CRM 市场有何影响？
日本医疗保健 CRM 市场依产品划分是怎样的？
日本医疗保健 CRM 市场会根据应用情况如何划分？
日本医疗保健 CRM 市场会根据技术如何划分？
根据最终用途，日本医疗保健 CRM 市场是如何分類的？
日本医疗保健 CRM 市场的价值链分为哪些阶段？
日本医疗保健 CRM 的主要驱动因素和挑战是什么？
日本医疗保健 CRM 市场的结构是怎么样的？主要参与者是谁？
日本医疗保健 CRM 市场的竞争程度如何？

本报告回答的关键问题：

日本医疗保健 CRM 市场迄今表现如何？未来几年将如何表现？
COVID-19 对日本医疗保健 CRM 市场有何影响？
日本医疗保健 CRM 市场依产品划分是怎样的？
日本医疗保健 CRM 市场会根据应用情况如何划分？
日本医疗保健 CRM 市场会根据技术如何划分？
根据最终用途，日本医疗保健 CRM 市场是如何分類的？
日本医疗保健 CRM 市场的价值链分为哪些阶段？
日本医疗保健 CRM 的主要驱动因素和挑战是什么？
日本医疗保健 CRM 市场的结构是怎么样的？主要参与者是谁？
日本医疗保健 CRM 市场的竞争程度如何？

Japan healthcare CRM market size reached USD 1,035 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,120 Million by 2033, exhibiting a growth rate (CAGR) of 8.30% during 2025-2033. The increasing adoption of healthcare CRM by healthcare institutions, rising need to manage referrals and coordinate care between different providers, and the growing reliance on mobile health (mHealth) applications represent some of the key factors driving the market.

Healthcare customer relationship management (CRM) is a comprehensive approach that focuses on improving patient engagement, satisfaction, and outcomes. It centralizes patient information, including medical history, appointments, and billing, which allows healthcare providers to offer personalized care. It also helps in managing and automating administrative tasks, such as appointment scheduling and follow-up reminders, reducing administrative burdens. It can capture and analyze patient data to identify trends and preferences, which aid in tailored care plans and predictive analytics for better decision-making. Additionally, it enhances communication between patients and providers, which makes it easier to address concerns, provide telehealth services, and maintain strong doctor-patient relationships. It also assists in marketing and outreach efforts by segmenting patient populations for targeted campaigns and referral tracking, which enables healthcare institutions to attract new patients and retain existing ones.

Japan Healthcare CRM Market Trends:

The rising emphasis on providing patient-centered healthcare is driving the need for healthcare CRM systems to enhance patient engagement and satisfaction. Along with this, the increasing adoption of healthcare CRM by healthcare institutions to record, analyze, and utilize patient information effectively represents one of the major factors bolstering the market growth in Japan. Moreover, the growing utilization of telehealth services is driving the need for CRM tools to manage remote patient interactions and appointments. In addition, the increasing need to manage referrals and coordinate care between different providers is favoring the market growth. Apart from this, the rising utilization of healthcare CRM for improving the patient experience, which is becoming a priority for healthcare institutions seeking to differentiate themselves, is strengthening the growth of the market in the country. Furthermore, key players operating in the country are focusing on using artificial intelligence (AI), machine learning (ML), data analytics, the Internet of Things (IoT), and chatbots and virtual assistants. These advancements can analyze patient data to provide personalized treatment recommendations, predict patient needs, automate routine tasks, and allow healthcare CRM systems to process vast amounts of patient data to identify trends, optimize workflows, and improve decision-making. Leading players are also incorporating blockchain, facial recognition, and predictive analytics to ensure the security and integrity of patient records, reducing the risk of data breaches and enhancing patient trust. These advanced technologies can be used for transcribing patient notes and streamlining data entry, reducing administrative burdens, and forecasting patient needs, disease outbreaks, and resource requirements, optimizing resource allocation and patient care. This, coupled with the rising reliance on mobile health (mHealth) applications, is enhancing the accessibility and convenience to avail medical services, which is propelling the growth of the market in the country.

Japan Healthcare CRM Market Segmentation:

Product Insights:

Individual
Referral
Individual and Referral

Application Insights:

Community Outreach
Case Coordination
Case Management
Relationship Management

Technology Insights:

Cloud-based
Mobile
Social
Collaborative
Predictive

End Use Insights:

Payers
Providers
Life Science Companies

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan healthcare CRM market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan healthcare CRM market?
What is the breakup of the Japan healthcare CRM market on the basis of product?
What is the breakup of the Japan healthcare CRM market on the basis of application?
What is the breakup of the Japan healthcare CRM market on the basis of technology?
What is the breakup of the Japan healthcare CRM market on the basis of end use?
What are the various stages in the value chain of the Japan healthcare CRM market?
What are the key driving factors and challenges in the Japan healthcare CRM?
What is the structure of the Japan healthcare CRM market and who are the key players?
What is the degree of competition in the Japan healthcare CRM market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Healthcare CRM Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Healthcare CRM Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Healthcare CRM Market - Breakup by Product

6.1 Individual
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Referral
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Individual and Referral
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Healthcare CRM Market - Breakup by Application

7.1 Community Outreach
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Case Coordination
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Case Management
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Relationship Management
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)

8 Japan Healthcare CRM Market - Breakup by Technology

8.1 Cloud-based
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Mobile
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Social
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Collaborative
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Predictive
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)

9 Japan Healthcare CRM Market - Breakup by End Use

9.1 Payers
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Providers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Life Science Companies
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)

10 Japan Healthcare CRM Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Service Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Service Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Service Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Service Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Service Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Healthcare CRM Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis