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欧洲医疗保健 CRM 市场预测至 2030 年 - 区域分析 - 按部署模式、产品类型、应用程式和最终用户Europe Healthcare CRM Market Forecast to 2030 - Regional Analysis - by Deployment Mode, Product Type, Application, and End User |
2022年欧洲医疗保健CRM市场价值为17.1991亿美元,预计2030年将达到37.7077亿美元;预计2022年至2030年复合年增长率为10.3%。
不断增长的物联网和人工智慧知识推动欧洲医疗保健 CRM 市场
从 2011 年到 2020 年,连接到互联网的设备数量比以往任何时候都多得多,并且这一趋势将在未来几十年中稳步持续。物联网(IoT)的出现推动了各种健康实践的发展,以改善人口健康。物联网在医疗保健领域的许多服务和应用——电子医疗、健康分析、行动医疗(mHealth)、环境辅助生活、语义设备、穿戴式装置和智慧型手机以及社区为基础的医疗保健——在最近的几项研究中得到了检验。这些服务资讯丰富,可用于单一病症和集群病症管理的多种目的,包括允许医疗保健专业人员远端追踪和监控患者的病情进展、改善慢性病的自我管理、协助及早发现异常情况,并加速症状识别和临床诊断。此外,物联网驱动的应用程式有可能更好地利用医疗保健资源,同时提供高品质、低成本的医疗服务。因此,物联网的出现可能会透过医疗机构中的硬体和 CRM 软体来促进患者参与,从而实现流程和关係管理的自动化。
此外,将人工智慧和机器学习功能整合到医疗保健 CRM 中,为增强患者风险分层、个人化护理路径和主动患者互动提供了机会,符合数据驱动的预测性医疗保健干预的趋势。 Salesforce、Actium 和 Veeva Systems 等多家公司都推出了以人工智慧为基础的医疗保健 CRM。例如,2023 年10 月,Salesforce 宣布推出生命科学云,这是一种面向製药和医疗技术组织的基于人工智慧的CRM,可帮助他们加快药物和设备开发,在整个临床试验过程中招募和留住患者,并利用人工智慧提供个人化的客户体验。因此,上述因素可能会推动医疗保健基础设施中对医疗保健 CRM 的需求并促进市场成长。
欧洲医疗保健 CRM 市场概览
由于政府为减少等待时间而进行的改革,预计德国的欧洲医疗保健 CRM 市场将显着成长。排长队是一种不受欢迎的配给形式,因为它们会降低咨商和治疗的效用效益。为减少医疗实践中的等待时间而采取的一些措施包括增加支出、等待时间目标计划以及奖励更高活动水平的激励机制。 2015年,政策制定者开始进行改革,以解决门诊等待时间延长的问题。这项改革是旨在改善整体医疗服务的法律(Versorgungsstarkungsgesetz)的一部分。部分要求是建立预约服务站 (Terminservicestellen)。实施改革将确保更快的预约,从而减少等待时间。预计这些改革的实施将在未来几年为德国的欧洲医疗保健 CRM 市场提供重大机会。
此外,2020 年 10 月,随着《数位医疗法案》(DVG) 的通过,德国成为第一个强制使用医疗保健应用程式进行处方的国家,这是医疗设备软体的一个重要里程碑。此外,联邦药品和医疗器材研究所 (BfArM) 批准了两款医疗处方应用程序,推动了德国医疗保健软体产业的发展。此外,2022年6月,医疗器材公司ResMed宣布计画收购德国健康软体公司MediFox Dan,以扩大其软体即服务业务和扩展。因此,对病患管理、医疗安排和简化病患流程的需求不断增长,推动了德国医院和诊所对医疗保健 CRM 的需求。
欧洲医疗保健 CRM 市场收入及 2030 年预测(百万美元)
欧洲医疗保健 CRM 市场细分
欧洲医疗保健 CRM 市场按部署模式、产品类型、应用程式、最终用户和国家/地区进行分类。
根据部署模式,欧洲医疗保健 CRM 市场分为基于云端的和本地的。 2022 年,基于云端的细分市场占据了更大的市场份额。
从产品类型来看,欧洲医疗保健CRM市场分为营运型CRM、分析型CRM和协作型CRM。 2022 年,运营型 CRM 细分市场占据最大市场份额。
依应用划分,欧洲医疗保健 CRM 市场分为关係管理、个案管理、个案协调、社区外展等。关係管理细分市场在 2022 年占据最大的市场份额。病例协调部分进一步细分为病患资讯管理和预授权/资格。社区外展部分是进一步的服务外展/推广和社区健康教育。
按最终用户划分,欧洲医疗保健 CRM 市场分为提供者、付款人等。 2022 年,提供商细分市场占据最大的市场份额。
按国家/地区划分,欧洲医疗保健 CRM 市场分为德国、英国、法国、义大利、西班牙和欧洲其他地区。 2022 年,德国在欧洲医疗保健 CRM 市场份额中占据主导地位。
国际商业机器公司、IQVIA Holdings Inc、微软公司、甲骨文公司、Pegasystems Inc、Pipedrive Inc、Sage Group Plc、Salesforce Inc、SAP SE、ScienceSoft USA Corp、SugarCRM Inc、Veeva Systems Inc和Zendesk Inc都是领先公司在欧洲医疗保健CRM 市场运作。
表中的内容
The Europe healthcare CRM market was valued at US$ 1,719.91 million in 2022 and is expected to reach US$ 3,770.77 million by 2030; it is estimated to register a CAGR of 10.3% from 2022 to 2030.
Increasing Knowledge About Internet of Things and Artificial Intelligence Drives Europe Healthcare CRM Market
From 2011 to 2020, a significantly larger number of devices were connected to the internet than ever before, and this trend will continue steadily in the coming decades. The emergence of the Internet of Things (IoT) has propelled the development of various health practices to improve population health. Many services and applications of IoT in healthcare-eHealth, health analytics, mobile health (mHealth), ambient assisted living, semantic devices, wearable devices and smartphones, and community-based healthcare-have been examined in several recent studies. These services have been extensively informative and can be used for a variety of purposes across single condition and cluster condition management, including allowing healthcare professionals to track and monitor patient progress remotely, improving self-management of chronic conditions, assisting in the early detection of abnormalities, and accelerating symptom identification and clinical diagnoses. Further, IoT-powered apps have the potential to make better use of healthcare resources while providing high-quality, low-cost medical treatment. Thus, the emergence of the IoT will likely promote patient engagement through hardware and CRM software in healthcare facilities to automate processes and relationship management.
Additionally, integrating AI and machine learning capabilities within healthcare CRM represents an opportunity for enhancing patient risk stratification, personalized care pathways, and proactive patient interaction, aligning with the trend toward data-driven predictive healthcare interventions. Various companies such as Salesforce, Actium, and Veeva Systems have launched AI-based healthcare CRM. For instance, in October 2023, Salesforce announced the launch of Life Sciences Cloud, an AI-based CRM for pharma and medtech organizations to help them speed up drug and device development, enlist and retain patients across the clinical trial journey, and leverage AI to deliver personalized customer experiences. Thus, the mentioned factors will likely propel the demand for healthcare CRM in healthcare infrastructure and boost the market growth.
Europe Healthcare CRM Market Overview
The Europe healthcare CRM market in Germany is anticipated to witness significant growth due to the reforms undertaken by the government to reduce waiting times. Long waiting lines are an undesirable form of rationing since they decrease utility gains from consultation and treatment. A few measures undertaken to reduce the waiting time in medical practices include higher spending, waiting-times target schemes, and incentive mechanisms that reward higher activity levels. In 2015, policymakers began a reform to tackle rising waiting times in the outpatient sector. The reform is part of a law aimed at improving medical services in general (Versorgungsstarkungsgesetz). Part of the requirements is the creation of service stations for appointments (Terminservicestellen). Implementing reform would ensure faster appointments, leading to decreased waiting time. Implementation of these reforms is anticipated to offer significant opportunities for the Europe healthcare CRM market in Germany in the coming years.
Additionally, in October 2020, with the adoption of the Digital Healthcare Act (DVG), Germany became the first nation to mandate the use of Healthcare Apps for prescriptions, a significant milestone for Medical Device Software. Further, the Federal Institute for Drugs and Medical Devices (BfArM) has approved two apps for medical prescriptions, promoting the healthcare software industry in Germany. Furthermore, in June 2022, ResMed, a medical device company, announced its plans to acquire MediFox Dan, a Germany-based health-software company, to expand its software-as-a-services business and expansion. Thus, the increasing need for patient management, medical scheduling, and streamlining patients propels the demand for healthcare CRM in hospitals and clinics in Germany.
Europe Healthcare CRM Market Revenue and Forecast to 2030 (US$ Million)
Europe Healthcare CRM Market Segmentation
The Europe healthcare CRM market is categorized into deployment mode, product type, application, end user, and country.
Based on deployment mode, the Europe healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held a larger market share in 2022.
In terms of product type, the Europe healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held the largest market share in 2022.
By application, the Europe healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held the largest market share in 2022. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.
By end user, the Europe healthcare CRM market is segmented into providers, payers, and others. The providers segment held the largest market share in 2022.
By country, the Europe healthcare CRM market is segmented into Germany, the UK, France, Italy, Spain, and the Rest of Europe. Germany dominated the Europe healthcare CRM market share in 2022.
International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Pipedrive Inc, Sage Group Plc, Salesforce Inc, SAP SE, ScienceSoft USA Corp, SugarCRM Inc, Veeva Systems Inc, and Zendesk Inc are among the leading companies operating in the Europe healthcare CRM market.
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