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2024-2032 年医疗保健 CRM 市场报告(按产品、应用、技术、最终用途和地区)Healthcare CRM Market Report by Product, Application, Technology, End Use, and Region 2024-2032 |
IMARC Group年,全球医疗保健 CRM 市场规模达到 157 亿美元。由于糖尿病、心血管疾病、关节炎和呼吸系统疾病等慢性病盛行率不断上升、人们越来越关注改善患者护理以及各种先进技术的整合,该市场正在经历稳定增长。
市场成长与规模:由于对具有成本效益的医疗保健解决方案的需求不断增长,以及对减少手动管理任务的日益关注,市场正在见证强劲增长。
技术进步:人工智慧 (AI)、机器学习 (ML) 和资料分析等先进技术的整合可增强患者体验,从而支援市场成长。
产业应用:CRM 可应用于社区外展、个案协调、个案管理和关係管理。
地理趋势:在远距医疗和互通性解决方案广泛采用的推动下,北美引领市场。然而,由于个人越来越多地采用医疗保健 IT 解决方案,亚太地区正在成为一个快速成长的市场。
竞争格局:主要参与者正在引入创新技术,透过简化各种流程来增强个人的健康和安全。
挑战与机会:虽然市场面临维护隐私合规性等挑战,但由于病患资料的严格监管合规性,它也遇到了机会。
未来展望:随着个人对个人化治疗解决方案的需求不断增长,医疗保健 CRM 市场的未来看起来充满希望。此外,对远距医疗解决方案不断增长的需求预计将推动市场成长。
慢性病盛行率增加
由于糖尿病、心血管疾病、关节炎和呼吸系统疾病等慢性病在全球大众中的盛行率不断上升,对医疗保健 CRM 的需求不断增长,这提供了积极的市场前景。此外,医疗机构拥有患有不同健康问题的患者,管理众多患者的需求是一项耗时的任务。 CRM 解决方案有助于储存重要资讯并提供患者的预约、病史和索赔的全面概述。这些解决方案透过改善会计管理流程和营运规划来加强医疗保健服务的提供。他们还受益于定制患者管理计划以提高便利性。除此之外,CRM 自动化还可以节省时间,因为它可以自动化整个日程管理流程。此外,越来越多地采用基于云端的医疗保健解决方案来提高患者资料安全性,这也支持了市场的成长。此外,CRM 透过提供查看患者过去报告的机会来提供无忧的医疗体验。
日益关注改善病患护理
为了改善病患照护而对医疗保健 CRM 的需求不断增长,推动了市场的成长。 CRM 系统透过提供更易于存取和控制的患者管理来提高患者治疗品质。它们还使医疗保健专业人员能够访问准确和最新的信息,从而为个人提供更准确的诊断和个性化治疗方法。他们可以整合紧急护理、治疗和诊断管理,从而产生更有效的结果和患者满意度。据此,它们有助于最大限度地减少等待时间,并产生与患者住院时间、保留率和即时统计数据相关的有价值的预测。它们还减少了对大量手动文件指导的需求,并使医院工作人员能够存取患者讯息,同时提高患者对治疗过程的参与度。除此之外,医疗保健产业也越来越多地采用 CRM,因为它减少了人工干预导致的医疗错误风险,正在推动市场的成长。
技术进步
人工智慧、机器学习、资料分析和预测分析等先进技术在医疗保健 CRM 中的整合正在推动市场的成长。机器学习演算法从大型医疗资料集中提供重要见解,以促进改善决策和患者治疗结果。机器学习也用于透过保护患者资料免受不必要的存取和其他威胁来增强患者资料的安全性。据此,人工智慧可以追踪各种恶意活动,例如潜在的骇客或可疑的访问,帮助监控易受攻击的活动和相关线索。人工智慧还可以分析电子健康记录(EHR),为医生和护士提供重要的见解、预测疾病并协助开出最有效的药物。除此之外,自然语言处理 (NLP) 和人工智慧可用于加快记录保存流程,以便医疗保健专业人员可以将大量时间花在与患者联繫上,而不是完成大量的管理任务。
The global healthcare CRM market size reached US$ 15.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 42.3 Billion by 2032, exhibiting a growth rate (CAGR) of 11.3% during 2024-2032. The market is experiencing steady growth driven by the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, increasing focus on improving patient care, and the integration of various advanced technologies.
Market Growth and Size: The market is witnessing strong growth on account of the increasing need for cost-effective healthcare solutions, along with the rising focus on lowering manual administrative tasks.
Technological Advancements: The integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), and data analytics, for enhanced patient experience is supporting the market growth.
Industry Applications: CRM finds applications in community outreach, case coordination, case management, and relationship management.
Geographical Trends: North America leads the market, driven by the widespread adoption of telehealth and interoperability solutions. However, Asia Pacific is emerging as a fast-growing market due to the increasing adoption of healthcare IT solutions among individuals.
Competitive Landscape: Key players are introducing innovative technologies to provide enhanced health and safety to individuals by streamlining various processes.
Challenges and Opportunities: While the market faces challenges, such as maintaining privacy compliance, it also encounters opportunities on account of stringent regulatory compliance for patient data.
Future Outlook: The future of the healthcare CRM market looks promising, with the rising need for personalized treatment solutions among individuals. In addition, the increasing demand for remote healthcare solutions is expected to bolster the market growth.
Increasing prevalence of chronic diseases
The growing demand for healthcare CRM on account of the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, among the masses across the globe is offering a positive market outlook. Moreover, a healthcare organization has patients with different health issues, and managing the needs of numerous patients is a time-consuming task. CRM solutions assist in storing vital information and providing a comprehensive overview of the appointments, medical history, and claims of patients. These solutions strengthen the delivery of healthcare services by improving accounting management processes and operational planning. They also benefit in customizing patient management plans for enhanced ease. Besides this, CRM automation is time-saving as it automates the entire schedule management process. Furthermore, the increasing adoption of cloud-based healthcare solutions to improve patient data security is supporting the market growth. Moreover, CRM offers a hassle-free medical experience by offering a chance to review past reports of a patient.
Rising focus on improving patient care
The increasing demand for healthcare CRM to improve patient care is contributing to the growth of the market. CRM systems enhance patient treatment quality by providing more accessible and controlled patient management. They also enable healthcare professionals to access accurate and up-to-date information, leading to more accurate diagnoses and personalized treatment approaches for individuals. They can integrate emergency care, therapy, and diagnosis management, resulting in more effective outcomes and patient satisfaction. In line with this, they aid in minimizing waiting times and generating valuable predictions related to patient stay, retention rates, and real time statistics. They also reduce the need for extensive manual documentation guidance and enable hospital staff to access patient information while increasing patient engagement in the treatment process. Apart from this, the rising adoption of CRM for healthcare industry, as it reduces the risks of medical errors due to lower manual intervention, is propelling the growth of the market.
Technological advancements
The integration of advanced technologies, such as AI, ML, data analytics, and predictive analytics, in healthcare CRM is bolstering the growth of the market. ML algorithms provide vital insights from large medical data sets to facilitate improved decision-making and patient outcomes. ML is also used to enhance the security of patient data by securing it from unwanted access and other threats. In line with this, AI can track all kinds of malicious activity, such as potential hacks or suspicious accesses, helping monitor vulnerable activities and relevant leads. AI can also analyze electronic health records (EHRs) to provide doctors and nurses with vital insights, predict diseases, and assist in prescribing the most effective medication. Besides this, natural language processing (NLP) and AI can be used to speed up the record-keeping process so that healthcare professionals can spend much of their time connecting with their patients rather than completing numerous administrative tasks.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, application, technology, and end use.
Individual
Referral
Individual and Referral
Individual and referral account for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product. This includes individual, referral, and individual and referral. According to the report, individual and referral represented the largest segment.
Various healthcare CRM combine individual and referral to offer comprehensive solutions. They offer enhanced services to patients and optimize different workflows efficiently. They aid in managing patient relationships and improving their referral processes. This approach is usually suitable for larger healthcare organizations.
CRM in healthcare industry for individual focuses on direct relationship between healthcare provider and individual patients. Moreover, it assists in improving satisfaction and loyalty among individuals. It supports the concept of patient-centric care and allows hospitals to focus more on patients to meet their needs and expectations, improve service quality (SQ), and build long-term relationships.
Referral facilitates the efficient management of patient referrals between healthcare professionals and organizations. In addition, a CRM system with referral management capabilities can enhance collaboration and communication between different healthcare entities and benefit in streamlining various processes.
Community Outreach
Case Coordination
Case Management
Relationship Management
Community outreach holds the largest market share
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes community outreach, case coordination, case management, and relationship management. According to the report, community outreach accounted for the largest market share.
Community outreach is vital in healthcare organizations as it helps in connecting closely with the public and gaining valuable insights. It benefits health professionals by targeting certain segments of patients. Automated CRM technologies, such as appointment reminders, are used across most medical groups, hospitals, and health systems. These technologies allow healthcare providers to save time and money by scaling their patient outreach strategies. In addition to increasing patient volume, data can also be used in value-based reimbursement programs to refine patient outreach initiatives, thereby enhancing community health and wellness.
Case coordination involves managing multiple providers and ensuring that members receive the right care at the right time while reducing duplication of services. CRM allows for seamless collaboration between payers, providers, and members.
Case management includes features for managing patient records, appointments, treatment plans, billing, and scheduling and communication among healthcare team members to ensure that patients receive comprehensive and coordinated care. It helps healthcare providers and professionals to track and coordinate the care of individual patients efficiently. It is generally useful in settings where patients may require ongoing or complex care, such as chronic illness management or long-term rehabilitation.
Relationship management in healthcare means managing the interaction of organizations with their patients and their supporting infrastructure, suppliers, and providers. It benefits in enhancing patient experience, improving population health, reducing costs, and balancing the work life of healthcare providers, leading to increased trust and loyalty to the organization.
Cloud-based
Mobile
Social
Collaborative
Predictive
Cloud-based represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the technology. This includes cloud-based, mobile, social, collaborative, and predictive. According to the report, cloud-based represented the largest segment.
Cloud-based CRM system is designed to meet the needs of organizations providing healthcare. It provides robust functionality and customization capabilities and allows organizations to effectively manage patient relationships, services, and operations. It enables users to gain access to powerful analytics tools and automation capabilities that allow them to quickly respond to changing demands in the healthcare industry. Cloud-based CRM systems also provide an added layer of security by regularly backing up data while ensuring availability in the event of a malicious attack or natural disaster.
Mobile health apps enable payers to provide members with access to their health information, including care plans, medication reminders, and virtual visits, on-the-go. These apps aid in improving member engagement and care coordination. They are user-friendly and offer secure access, protects patient data, and includes features like secure messaging or telehealth capabilities for immediate communication.
Social CRM offers a new way of managing relationships with patients effectively. Social CRM technologies provide a chance for patients to manage their health care, through communications with their fellow patients, which brings a sense of belonging and support.
A collaborative CRM enables the healthcare organization to manage various communication channels with its client base. It helps simplify healthcare workflows by allowing different members of the healthcare team to communicate and collaborate more easily. The collaborative CRM analyzes the data gathered from multiple platforms and benefits in understanding characteristics of patients. Moreover, the rising focus on personalized communication strategies is propelling the market growth.
Predictive analytics in healthcare uses ML techniques and statistical algorithms to process real time and historical patient data and discern patterns, trends, and associations for accurate predictions of individual health outcomes. It helps healthcare providers make decisions not just based on their expertise but also on actual data. It provides enhanced care for patients, smooth operations, and smarter use of resources.
Payers
Providers
Life Science Companies
Payers exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end use. This includes payers, providers, and life science companies. According to the report, payers represented the largest segment.
CRM in healthcare allows payers to improve profitability and patient satisfaction. Payers are investing in systems that help them manage information about policy details, payment history, and claims of individual patients.
CRM system in healthcare allows providers to facilitate more personalized care for patients. These systems enable providers to streamline several internal operations and manage relationships with other stakeholders.
Life science companies encompass biotechnology and pharmaceuticals. CRM is helpful for nurturing and finalizing healthcare provider contracts or agreements with other healthcare organizations. CRM systems are also helpful for maintaining regulatory compliance. These systems enable multiple benefits for life sciences organizations, especially in increasing their revenues.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest healthcare CRM market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share due to the widespread adoption of telehealth and interoperability solutions. In addition, the increasing prevalence of numerous diseases among the masses in the region is propelling the market growth.
Asia Pacific stands as another key region in the market, driven by the rising adoption of healthcare IT solutions among individuals. Besides this, the increasing focus on remote patient monitoring is contributing to the market growth.
Europe maintains a strong presence in the market, with the rising awareness among individuals about mobile health solutions. Apart from this, the growing demand for healthcare CRM due to the increasing geriatric population is offering a positive market outlook.
Latin America exhibits the growing potential in the market on account of the rising incidences of chronic diseases among the masses. In addition, the escalating demand for healthcare CRM due to increasing focus on enhancing patient care is supporting the market growth.
The Middle East and Africa region is primarily driven by the improving healthcare infrastructure. Besides this, the rising investments in advanced healthcare solutions are strengthening the market growth in the region.
Key players are introducing innovative technologies to provide enhanced health and safety to individuals by streamlining various processes. They are engaging in partnerships and collaborations to offer improved healthcare facilities to a wide range of individuals across the globe. In addition, major players are introducing platforms that allow users to schedule and launch virtual appointments that benefit in eliminating physical barriers while enhancing patient convenience and satisfaction. Apart from this, they are integrating advanced technologies, such as AI, the Internet of Things (IoT), data analytics, NLP, and ML. These technologies benefit healthcare providers for improved decision-making regarding the care of patients.
Accenture Plc
AllScripts Healthcare Solutions Inc
Amdocs
Aspect Software Inc
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com inc
SAP SE
Siemens Healthineers AG (Siemens AG)
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
September 21, 2021: Salesforce.com inc announced Health Cloud 2.0, technology designed to empower businesses and governments to deliver better health and safety for their employees, customers, and communities.
August 14, 2023: Siemens Healthineers AG (Siemens AG) and SSM Health announced a new 10-year strategic partnership agreement focused on expanding access to high-quality care and training the next generation of health care workers. Siemens Healthineers will provide SSM Health with access to the latest innovations and best practices in diagnostic imaging and advanced technology and software.
September 5, 2023: Accenture Plc acquired Nautilus Consulting, a leading digital healthcare consultancy in the U.K. that specializes in electronic patient record (EPR) solutions. The acquisition will enhance the digital transformation, implementation, and optimization capabilities of Accenture across the U.K. and global healthcare space.