市场调查报告书
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1510645
到 2030 年北美医疗保健 CRM 市场预测 - 区域分析 - 按部署模式、产品类型、应用程式和最终用户North America Healthcare CRM Market Forecast to 2030 - Regional Analysis - by Deployment Mode, Product Type, Application, and End User |
2022年北美医疗保健CRM市场价值为24.6903亿美元,预计到2030年将达到56.5199亿美元;预计2022年至2030年复合年增长率为10.9%。
对数据驱动的洞察、分析和人口健康管理的需求不断增长,推动了北美医疗保健 CRM 市场的发展
对数据驱动的洞察、分析和人口健康管理的需求正在极大地促进医疗保健产业的发展,进而推动对医疗保健 CRM 的需求。这种需求的增长可能与人们日益重视基于价值的护理以及医疗机构改善患者治疗结果、降低成本和提高整体护理品质的需求有关。
数据驱动的洞察分析在医疗保健 CRM 中至关重要,因为它们允许组织检查和评估大量患者资料,以确定趋势、模式和相关性。这使得医疗保健从业者能够更好地了解患者群体,从而能够就治疗计划、干预措施和资源分配做出更准确的决策。医疗保健组织还可以透过采用数据驱动的分析来识别高风险患者、预测潜在疾病并主动干预以防止负面结果。同样,人口健康管理是北美医疗保健 CRM 市场对数据驱动的洞察和分析需求不断增长的另一个重要驱动力。人口健康管理的重点是改善整个人口的健康结果,要求医疗机构对其患者群体以及影响其健康的因素有广泛的了解。数据驱动的洞察分析允许医疗保健专业人员根据人口统计、临床问题和风险因素等标准对患者群体进行细分。这使他们能够根据不同患者群体的个人需求提供个人化的医疗服务和治疗计划。
此外,医疗保健 CRM 开发人员快速将先进的分析和人口健康管理功能整合到医疗保健 CRM 平台中。这些功能使医疗保健组织能够使用资料来增强临床和营运结果,从而提供更好的患者护理并降低成本。因此,对数据驱动的洞察、分析和人口健康管理的需求不断增长,推动了对医疗保健 CRM 的需求,以改善患者治疗结果、降低成本并提高整体护理质量,从而推动北美医疗保健 CRM 市场的成长。
北美医疗保健 CRM 市场概况
美国大多数医院和诊所都面临财务和营运压力。医疗保健 CRM 软体主要与医院、诊所和门诊手术中心相关,用于安排和管理预约,特别是在急诊科,以及门诊、住院和外科部门的低效调度。高效率的病患排班管理仍然是大多数医院和诊所面临的紧迫问题。由于医疗安排不当,患者在公共和私人医疗系统中提供优质护理时会出现延误。 2022 年对医生预约等待时间以及医疗保险和医疗补助接受率的调查表明,安排首次与医生预约的平均等待期为 26 天,自 2017 年以来增加了 8%,当时的平均等待时间为〜24天。这导致公共和私人医疗保健部门的等待时间延长、安排困难以及供需不平衡。医疗保健 CRM 软体使医院和诊所能够追踪患者的到达和离开,并获得有关自付费用和取消的即时更新。使用软体透过预约提醒电话将缺席率减少 30%。它增强了整个治疗过程并改善了与患者的沟通。
此外,美国报告慢性和急性疾病的盛行率很高。根据美国心臟协会的《心臟病和中风统计数据 - 2023 年更新》,2020 年,冠心病 (CHD) 是美国 CVD 相关死亡的主要原因 (41.2%),其次是中风 (17.3%)。其他心血管疾病(16.8%)、高血压(12.9%)、心臟衰竭(9.2%)和动脉疾病(2.6%)。根据美国疾病管制与预防中心 (CDC) 的数据,美国 20 岁及以上的成年人中约有二十分之一患有冠状动脉疾病。因此,心血管疾病和其他慢性疾病的高盛行率推动了美国对医疗安排和采用医疗保健 CRM 的需求。此外,美国医疗保健 IT 的快速采用预计将推动北美医疗保健 CRM 市场未来的成长。
北美医疗保健 CRM 市场收入及 2030 年预测(百万美元)
北美医疗保健 CRM 市场细分
北美医疗保健 CRM 市场按部署模式、产品类型、应用程式、最终用户和国家/地区进行分类。
根据部署模式,北美医疗保健 CRM 市场分为基于云端的和本地的。 2022 年,基于云端的细分市场占据了更大的市场份额。
从产品类型来看,北美医疗保健CRM市场分为营运型CRM、分析型CRM及协作型CRM。 2022 年,运营型 CRM 细分市场占据最大市场份额。
按应用划分,北美医疗保健 CRM 市场分为关係管理、个案管理、个案协调、社区外展等。关係管理细分市场在 2022 年占据最大的市场份额。病例协调部分进一步细分为病患资讯管理和预授权/资格。社区外展部分是进一步的服务外展/推广和社区健康教育。
按最终用户划分,北美医疗保健 CRM 市场分为提供者、付款人等。 2022 年,提供商细分市场占据最大的市场份额。
按国家/地区划分,北美医疗保健 CRM 市场分为美国、加拿大和墨西哥。 2022 年,美国在北美医疗保健 CRM 市场份额中占据主导地位。
International Business Machines Corp、IQVIA Holdings Inc、Microsoft Corp、Oracle Corp、Pegasystems Inc、Pipedrive Inc、Sage Group Plc、Salesforce Inc、SAP SE、ScienceSoft USA Corp、SugarCRM Inc、Veeva Systems Inc、VeriioMed Corp、WebMD Ignite Inc 和Zendesk Inc 是北美医疗保健CRM 市场上的一些领先公司。
表中的内容
The North America healthcare CRM market was valued at US$ 2,469.03 million in 2022 and is expected to reach US$ 5,651.99 million by 2030; it is estimated to register a CAGR of 10.9% from 2022 to 2030.
Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management Fuels North America Healthcare CRM Market
The demand for data-driven insights, analytics, and population health management is significantly promoting the development of the healthcare industry, which, in turn, propels the demand for healthcare CRM. This increase in demand can be related to the growing emphasis on value-based care and the demand for healthcare organizations to improve patient outcomes, lower costs, and improve overall care quality.
Data-driven insights analytics are critical in healthcare CRM since they allow organizations to examine and evaluate large volumes of patient data to identify trends, patterns, and correlations. This enables healthcare practitioners to understand their patient population better, allowing them to make more accurate decisions about treatment plans, interventions, and resource allocation. Healthcare organizations may also identify high-risk patients, forecast prospective illnesses, and intervene proactively to prevent negative outcomes by employing data-driven analytics. Similarly, population health management is another significant driver of the growing demand for data-driven insights and analytics in the North America healthcare CRM market. Population health management, focusing on improving the health outcomes of entire populations, necessitates healthcare organizations having an extensive understanding of their patient population and the factors that impact their health. Data-driven insights analytics allow healthcare professionals to segment their patient population based on criteria including demographics, clinical problems, and risk factors. This allows them to personalize medical services and treatment plans to the individual requirements of distinct patient groups.
Furthermore, healthcare CRM developers rapidly integrate advanced analytics and population health management capabilities into healthcare CRM platforms. These capabilities enable healthcare organizations to use data to enhance clinical and operational outcomes, resulting in better patient care and lower costs. Thus, the increasing demand for data-driven insights, analytics, and population health management propels the demand for healthcare CRM to improve patient outcomes, reduce costs, and enhance the overall quality of care, which fuels the growth of the North America healthcare CRM market.
North America Healthcare CRM Market Overview
The majority of the hospitals and clinics in the US are experiencing financial and operational stress. Healthcare CRM software is primarily associated with hospitals, clinics, and ambulatory surgical centers to schedule and manage appointments, especially in emergency departments, and inefficient scheduling in outpatient, in-patient, and surgical departments. Efficient patient scheduling management remains an urgent issue for most hospitals and clinics. Due to improper medical scheduling, the patient experiences delays in delivering quality care in public and private healthcare systems. The 2022 survey of Physician Appointment Wait Times and Medicare and Medicaid Acceptance Rates states that there is a waiting period of average of 26 days to schedule a first-time appointment with a physician, an 8% increase since 2017, when the average wait time was ~24 days. This leads to prolonged wait times, scheduling difficulties, and an imbalance of supply and demand in the public and private healthcare sectors. Healthcare CRM software enables hospitals and clinics to track arrival and departure of patients and gain real-time updates on co-pays and cancellations. The use of software reduces the no-shows by 30% with appointment reminder calls. It enhances the entire treatment procedure and improves communication with the patient.
Furthermore, the US reports a high prevalence of chronic and acute diseases. According to the "Heart Disease and Stroke Statistics - 2023 Update" by the American Heart Association, in 2020, coronary heart disease (CHD) was a leading cause (41.2%) of deaths associated with CVDs in the US, followed by stroke (17.3%), other CVD (16.8%), high blood pressure (12.9%), heart failure (9.2%), and diseases of the arteries (2.6%). As per the US Centers for Disease Control and Prevention (CDC), ~1 in 20 adults in the US aged 20 and above suffer from coronary artery disease. Thus, a high prevalence of CVDs and other chronic diseases propels the demand for medical scheduling and adoption of healthcare CRM in the US. Also, the rapid adoption of healthcare IT in the US is anticipated to drive the North America healthcare CRM market growth in the future.
North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Million)
North America Healthcare CRM Market Segmentation
The North America healthcare CRM market is categorized into deployment mode, product type, application, and end user, and country.
Based on deployment mode, the North America healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held a larger market share in 2022.
In terms of product type, the North America healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held the largest market share in 2022.
By application, the North America healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held the largest market share in 2022. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.
By end user, the North America healthcare CRM market is segmented into providers, payers, and others. The providers segment held the largest market share in 2022.
By country, the North America healthcare CRM market is segmented into the US, Canada, and Mexico. The US dominated the North America healthcare CRM market share in 2022.
International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Pipedrive Inc, Sage Group Plc, Salesforce Inc, SAP SE, ScienceSoft USA Corp, SugarCRM Inc, Veeva Systems Inc, VerioMed Corp, WebMD Ignite Inc, and Zendesk Inc are some of the leading companies operating in the North America healthcare CRM market.
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