医疗保健 CRM 市场规模、份额和成长分析（按类型、组件、交付模式、最终用户、应用和地区）- 产业预测 2025-2032

预计到 2023 年医疗保健 CRM 市场规模将达到 163.9 亿美元，并从 2024 年的 177.8 亿美元增长到 2032 年的 341.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.5%。

由于数位健康技术的日益普及，医疗保健 CRM 市场正在经历显着成长。电子健康记录、远端医疗和AI/ML的整合将提高业务效率和患者照护，从而增加对CRM系统的需求。这些平台透过通讯、线上表单和预约提醒等工具促进患者和医疗保健提供者之间的沟通改善，简化流程并降低管理成本。 销售团队等公司正在透过支援 HIPAA 的解决方案和 Einstein Copilot 等 AI 驱动的助手来改进其 CRM 功能，以提供个人化护理。此外，Keragon 自动化平台等创新透过提高资料互通性解决了分散的医疗技术格局。最终，以患者为中心的护理转变推动了医疗保健行业采用 CRM，从而推动了市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局

医疗保健 CRM 市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 营运 CRM
• 分析型客户关係管理
• 协作 CRM

医疗保健 CRM 市场规模（按组成部分和复合年增长率） (2025-2032)

• 市场概况
• 软体
• 服务

医疗保健 CRM 市场规模（按交付类型和复合年增长率） (2025-2032)

• 市场概况
• 云端基础
• 本地

医疗保健 CRM 市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 医疗保健提供者
• 医疗保健付款人
• 生命科学公司

医疗保健 CRM 市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 通讯模组
• 病患管理
• 工作管理
• 报告模组

医疗保健 CRM 市场规模（按地区和复合年增长率） (2025-2032)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Salesforce.com（USA）
• SAP SE（Germany）
• Accenture plc（Ireland）
• IBM Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• SugarCRM Inc.（USA）
• Cerner Corporation（USA）
• Pegasystems Inc.（USA）
• Amdocs Ltd.（USA）
• Mercury Healthcare Inc.（USA）
• Influence Health, Inc.（USA）
• Verint Systems Inc.（USA）
• Allscripts Healthcare Solutions, Inc.（USA）
• Siemens Healthineers AG（Germany）
• McKesson Corporation（USA）

结论和建议

Healthcare CRM Market size was valued at USD 16.39 billion in 2023 and is poised to grow from USD 17.78 billion in 2024 to USD 34.15 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The healthcare CRM market is experiencing significant growth driven by the increasing adoption of digital health technologies. The integration of electronic health records, telemedicine, and AI/ML enhances operational efficiency and patient care, leading to greater demand for CRM systems. These platforms facilitate improved communication between patients and healthcare providers through tools such as messaging, online forms, and appointment reminders, which streamline processes and reduce administrative costs. Companies like Salesforce are advancing CRM capabilities with HIPAA-compliant solutions and AI-driven assistants like Einstein Copilot, enhancing personalized care. Additionally, innovations like Keragon's automation platform address the fragmented healthcare technology landscape by improving data interoperability. Ultimately, the shift towards patient-centric care is propelling the adoption of CRM in the healthcare industry, boosting market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Healthcare Crm market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Healthcare Crm Market Segments Analysis

Global Healthcare CRM Market is segmented by Type, Component, Mode of Delivery, End-User, Application and region. Based on Type, the market is segmented into Operational CRM, Analytical CRM and Collaborative CRM. Based on Component, the market is segmented into Software and Service. Based on Mode of Delivery, the market is segmented into Cloud-Based and On-Premise. Based on End-User, the market is segmented into Healthcare Providers, Healthcare Payers and Life Sciences Companies. Based on Application, the market is segmented into Communication Module, Patient Management, Task Management and Report Module. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Healthcare Crm Market

The Healthcare CRM market is experiencing significant growth due to the evolving landscape of modern healthcare, which emphasizes patient-centric care models. These systems play a crucial role in facilitating this shift by centralizing and organizing patient information, enabling healthcare providers to track interactions seamlessly. By ensuring timely follow-ups and creating customized care plans, Healthcare CRM systems enhance the overall patient experience. As the focus on personalized care continues to intensify, the demand for robust CRM solutions that support these initiatives is expected to rise, driving the market's expansion in the coming years.

Restraints in the Healthcare Crm Market

The Healthcare CRM market faces several constraints, primarily due to the high costs associated with acquiring and implementing these systems. The financial burden extends beyond just the software itself, encompassing expenses related to hardware, ongoing maintenance, training staff, and any necessary customizations to suit specific needs. Such comprehensive costs can create a significant financial hurdle, particularly for smaller medical providers who may find it difficult to justify the investment in a healthcare CRM. These factors contribute to a reluctance among smaller entities to adopt CRM solutions, thereby limiting the market's growth potential.

Market Trends of the Healthcare Crm Market

The healthcare CRM market is witnessing a significant trend driven by the increasing incorporation of advanced technologies like artificial intelligence (AI), machine learning (ML), and data analytics. These innovations enable healthcare providers to extract valuable insights from vast medical data sets, enhancing decision-making and improving patient outcomes. Moreover, predictive analytics assists in anticipating patient needs and personalizing care strategies, further elevating the quality of service delivery. Additionally, these technologies bolster data security measures by safeguarding patient information against unauthorized access and potential cyber threats. As a result, the healthcare CRM market is poised for robust growth, reflecting the industry's commitment to leveraging technology for operational excellence and patient care advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Healthcare CRM Market Size by Type & CAGR (2025-2032)

• Market Overview
• Operational CRM
• Analytical CRM
• Collaborative CRM

Global Healthcare CRM Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global Healthcare CRM Market Size by Mode of Delivery & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premise

Global Healthcare CRM Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Healthcare Providers
• Healthcare Payers
• Life Sciences Companies

Global Healthcare CRM Market Size by Application & CAGR (2025-2032)

• Market Overview
• Communication Module
• Patient Management
• Task Management
• Report Module

Global Healthcare CRM Market Size & CAGR (2025-2032)

• North America (Type, Component, Mode of Delivery, End-User, Application)
  • US
  • Canada
• Europe (Type, Component, Mode of Delivery, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Component, Mode of Delivery, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Component, Mode of Delivery, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Component, Mode of Delivery, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salesforce.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SugarCRM Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerner Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amdocs Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercury Healthcare Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Influence Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allscripts Healthcare Solutions, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens Healthineers AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKesson Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations