市场调查报告书
商品编码
1570577
Ph 基口红市场、机会、成长动力、产业趋势分析与预测,2024-2032 年Ph based lipstick Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球 pH 值唇膏市场价值为 6.094 亿美元,预计 2024 年至 2032 年复合年增长率为 2.6%。此外,电子商务平台的蓬勃发展也有助于推动市场向前发展。
美国人口普查局的数据显示,2023年美国电商销售额将成长7.8%。这些平台不仅透过有吸引力的美容产品优惠和折扣来吸引顾客,还扩大了受众范围。
整个产业分为产品类型、成品类型、成分类型、价格、配销通路和地区。
依产品类型,市场分为子弹口红、液体口红、凝胶口红等。子弹头唇膏细分市场引领市场,收入达2.25 亿美元,预计到2032 年将达到2.776 亿美元。地位。它们的传统形状确保了精确的应用,并增强了使用者的可访问性。
按成分类型细分,基于 pH 值的口红市场分为天然和合成类别。合成原料细分市场在 2023 年占 56% 的市场份额,预计 2024-2032 年复合年增长率为 2.8%。 pH 口红市场对合成成分的偏好源自于其在实现一致变色效果的可靠性。由于 pH 值口红会根据使用者皮肤的 pH 值调整其色调,因此合成成分提供的稳定性至关重要。这确保了精确的颜料配方和控制,从而实现可预测且一致的颜色变化。
亚太地区pH 值口红市场的收入高达2.355 亿美元,预计到2032 年将达到2.982 亿美元。在引领潮流方面韩国、日本等国家。这些国家处于美容创新的前沿,消费者渴望接受新颖的产品,例如变色 pH 口红。此外,该地区人口众多且年轻化,加上可支配收入的增加,扩大了对优质美容产品的需求。
The Global pH-Based Lipstick Market was valued at USD 609.4 million in 2023 and is projected to grow at a CAGR of 2.6% from 2024 to 2032. The rising trend of personalized beauty products, particularly among women, is a significant driver for this growth. Additionally, the boom in e-commerce platforms is helping in propelling the market forward.
Data from the U.S. Census Bureau highlights a 7.8% increase in e-commerce sales in the U.S. in 2023. Manufacturers are strategically launching their products on major e-commerce platforms like Nykaa, Myntra, and Purple, which are particularly popular among women. These platforms not only entice customers with attractive deals and discounts on beauty products but also broaden the audience reach.
The overall industry is divided into product type, finish type, ingredient type, price, distribution channel, and region.
Based on product type, the market is segmented into bullet lipstick, liquid lipstick, gel lipstick, and others. The bullet lipsticks segment led the market, generating a revenue of USD 225 million, with projections to reach USD 277.6 million by 2032. Bullet lipsticks hold a dominant position in the global lipstick market, thanks to their timeless appeal and versatility for catering to a diverse consumer base. Their traditional shape ensures precise application, enhancing accessibility for users.
Segmented by ingredient type, the pH-based lipstick market divides into natural and synthetic categories. The synthetic ingredients segment captured a 56% market share in 2023 and is projected to grow at a CAGR of 2.8% during 2024-2032. The preference for synthetic ingredients in the pH lipstick market stems from their reliability in achieving consistent color-changing effects. As pH lipsticks adapt their hue based on the user's skin pH, the stability offered by synthetic ingredients is crucial. This ensures precise pigment formulation and control, leading to predictable and consistent color changes.
Asia Pacific pH-based lipstick market generated a notable revenue of USD 235.5 million, with expectations to hit USD 298.2 million by 2032. The region's dominance in the pH-based lipstick market is largely attributed to its vibrant beauty and skincare culture, especially in trendsetting nations like South Korea and Japan. These countries are at the forefront of beauty innovations, with consumers eager to embrace novel products, such as color-changing pH lipsticks. Furthermore, the region's expansive and youthful population, coupled with rising disposable incomes, amplifies the demand for premium beauty products.