市场调查报告书
商品编码
1570878
干洗洗髮市场、机会、成长动力、产业趋势分析与预测,2024-2032Dry Shampoo Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023年全球干洗洗髮水市场价值为25.1亿美元,预计到2032年将达到40.9亿美元,2024年至2032年的复合年增长率为5.7%。推动的。现代时尚优先考虑频繁的造型和以最少的努力获得光滑的外观,而干洗洗髮精可以满足这一需求。人们,尤其是那些生活活跃或经常旅行的人,在繁忙的日程中寻求快速的头髮清新解决方案。此外,鑑于其节水优势以及与生态意识价值观的一致性,永续发展和极简主义的趋势增强了其吸引力。全球职业女性的崛起正在重塑干洗洗髮精市场。
整个干洗洗髮精市场行业根据产品类型、产品形式、功能和地区进行分类。
市场根据产品类型进行细分:天然、不含对羟基苯甲酸酯、不含麸质和其他(包括纯素食选择)。 2023 年,天然产品领域引领市场,创造 8.9 亿美元的收入。预计到2032年将达到15.2亿美元,复合年增长率为6.2%。天然干洗洗髮精的主导地位是由健康、环境和消费者偏好所驱动的。消费者越来越意识到与合成化学物质相关的健康风险,并选择天然替代品,避免使用对羟基苯甲酸酯和硫酸盐等有害物质。这些产品采用永续成分和包装,倡导环保精神,与更广泛的社会推动环境责任产生共鸣。透明的成分清单增强了消费者的信任,特别是对于皮肤敏感的人来说。
根据功能,市场分为去屑、防脱髮、护色、日常护理、多功能和其他(如头皮发痒和干燥)。 2023 年,日常护理细分市场占据市场领先地位,占据 28.06% 的市场。预计到 2032 年,这一数字将达到 12.2 亿美元。它能快速吸收多余油脂,使头髮清新,无需水即可增加头髮体积,非常适合忙碌的人士。这种快速的刷新有助于保持头髮看起来干净、亮泽,特别是对于那些日程繁忙或经常锻炼的人来说。
欧洲因其在美容和个人护理领域引领潮流、注重创新和高产品品质而引领干洗洗髮水市场。欧洲消费者喜欢方便、有效率、注重健康的个人照护解决方案。许多欧洲城市快节奏的城市生活方式增加了对快速有效的护髮产品的需求。英国在欧洲市场中处于领先地位,成长率为6.4%,到2023 年将占据全球市场30.31% 的份额。分销先进技术干洗洗髮精配方适合不同消费者的喜好。
The Global Dry Shampoo Market, valued at USD 2.51 Billion in 2023, is projected to reach USD 4.09 Billion by 2032, growing at a CAGR of 5.7% from 2024 to 2032. The market's growth is driven by evolving fashion trends and lifestyles. Modern fashion prioritizes frequent styling and a polished appearance with minimal effort, a demand that dry shampoo meets. Individuals, especially those with active lives or frequent travel, seek quick solutions for hair freshness amid busy schedules. Additionally, the trend towards sustainability and minimalism amplifies its appeal, given its water-saving benefits and alignment with eco-conscious values. The rise in working women globally is reshaping the dry shampoo market.
The overall dry shampoo market industry is classified based on product type, product form, function, and region.
The market is segmented based on product types: Natural, Paraben-free, Gluten-Free, and Others (including vegan options). The Natural product segment led the market in 2023, generating USD 0.89 Billion. It is expected to reach USD 1.52 Billion by 2032, with a CAGR of 6.2%. The dominance of natural dry shampoos is driven by health, environmental, and consumer preferences. Consumers are increasingly aware of health risks linked to synthetic chemicals and are opting for natural alternatives, avoiding harmful agents like parabens and sulfates. These products champion an eco-friendly ethos with sustainable ingredients and packaging, resonating with a broader societal push for environmental responsibility. Transparent ingredient lists bolster consumer trust, especially among those with sensitive skin.
Based on Function, the market is divided into Anti-Dandruff, Hair Loss Protection, Color Protection, Daily Care, Multifunction, and Others (like Itchy Scalp and Dryness). The Daily Care segment led the market in 2023, securing a notable 28.06% share. It is projected to reach USD 1.22 Billion by 2032. Dry shampoo is popular for daily hair care due to its convenience and effectiveness in managing hair between washes. It quickly absorbs excess oil, freshens hair, and adds volume without needing water, making it ideal for busy individuals. This quick refresh helps keep hair looking clean and polished, especially for those with hectic schedules or frequent exercise.
Europe leads the dry shampoo market due to its trendsetting in beauty and personal care, focusing on innovation and high product quality. European consumers prefer convenient, efficient, and health-conscious personal care solutions. The fast-paced urban lifestyle in many European cities increases the demand for quick and effective hair care products. The UK leads the European market, growing at a rate of 6.4% and holding a 30.31% share of the global market in 2023. The UK's beauty and personal care sector is known for its innovation in product development and marketing, swiftly embracing and distributing advanced dry shampoo formulations tailored to various consumer preferences.