直髮器市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023年，全球直髮器市场估计为63.7亿美元，预计2024年至2032年复合年增长率为5.7%，受到个人美容产品需求不断增长的推动。随着越来越多的人注重自己的外表，直髮器等髮型设计设备在日常生活中变得必不可少。这种趋势在千禧世代和 Z 世代中尤其强烈，他们非常重视自己的美学。美容和时尚趋势的影响力日益增强，加上所有性别的美容意识不断增强，正在推动消费者投资高品质的护髮工具。

随着越来越多的人寻求在家中获得沙龙品质的效果，对高效直髮器的需求持续增长，推动了市场成长。市场根据产品类型细分，包括热风刷、捲髮器、直髮器和刷子、直髮刷等。 2023年，直髮器和直髮刷引领市场，创造了21.8亿美元的收入。这些工具因其多功能性和易用性而受到青睐，允许用户创造各种髮型，从时尚直髮到捲髮和波浪，使其适合家庭使用和专业沙龙。

就电源而言，市场分为有线和无线两种型号。到 2023 年，有线直髮器将占据 53% 的市场份额，预计在预测期内将以 5.5% 的复合年增长率成长。有线设备因其可靠的电源而仍然很受欢迎，这对于长期使用至关重要，尤其是在专业环境中。造型师更喜欢有线直髮器，因为它们具有稳定的性能，因为它们不需要像无线直髮器那样充电，因此非常适合造型较厚或较长的头髮，而这需要更多的时间。

从地区来看，2023 年北美在直髮器市场占据主导地位，营收达 22.5 亿美元。在强调个人修饰和外观的强大美容文化的推动下，到 2032 年，该市场预计将达到 37.7 亿美元。直髮器通常用于打造时尚、亮丽的外观，该地区多样化的美容趋势需要适合不同髮质和风格的多功能、高品质造型工具。媒体和名人的认可进一步提高了消费者对这些产品的兴趣，为该地区的市场领导地位做出了贡献。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：市场洞察

• 产业生态系统分析
• 重要新闻和倡议
  • 伙伴关係/协作
  • 併购
  • 投资
  • 产品发布与创新
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 监管环境
• 技术概览
• 成长动力
  • 个人美容产品需求激增
  • 社群媒体和美容趋势的影响
• 产业陷阱与挑战
  • 仿冒品的风险
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型 2021 - 2032 年

• 主要趋势
• 热风刷
• 捲髮棒
• 扁铁和刷子
• 直髮刷
• 其他（摇摆、魔杖）

第 6 章：市场估计与预测：按材料 2021 - 2032 年

• 主要趋势
• 陶瓷製品
• 电气石
• 钛
• 聚四氟乙烯
• 其他（混合、奢华、热乳木果油）

第 7 章：市场估计与预测：依形状 2021 - 2032

• 主要趋势
• 平坦的
• 圆形
• 捲髮器
• 其他（热刷）

第 8 章：市场估计与预测：按电源 2021 - 2032 年

• 主要趋势
• 有线
• 无线

第 9 章：市场估计与预测：依技术分类 2021 - 2032

• 主要趋势
• 电离
• 蒸汽技术
• 红外线热
• 其他（双电压、温控）

第 10 章：市场估计与预测：依最终用途 2021 - 2032

• 主要趋势
• 个人
• 商业的
  • 美容中心
  • 沙龙
  • 其他（皮肤科中心等）

第 11 章：市场估计与预测：按配销通路2021 - 2032 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 超级市场和大卖场
  • 专卖店
  • 其他（个体店等）

第 12 章：市场估计与预测：按地区 2021 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 13 章：公司简介

• Bay Bliss Pro
• Braun
• Conair
• Dry Bar Products
• Dyson Technology India
• Hot Tools Professional
• Ikonic World
• Jemella
• John Paul Mitchell Systems
• Moe Hair USA
• Panasonic Holdings
• Philips Electronics
• Revlon
• RUSK Professional
• T3 Micro Technologies

The Global Hair Straightener Market was estimated at USD 6.37 billion in 2023 and is expected to grow at 5.7% CAGR from 2024 to 2032, favored by the rising demand for personal grooming products. As more individuals focus on their appearance, hair styling devices like straighteners been essential in daily routines. This trend is especially strong among millennials and Generation Z, who place significant importance on their aesthetics. The growing impact of beauty and fashion trends, along with increasing grooming awareness across all genders, is pushing consumers to invest in high-quality hair care tools.

With more people seeking to achieve salon-quality results at home, the demand for efficient hair straighteners continues to rise, fueling market growth. The market is segmented based on product types, including hot air brushes, curling irons, flat irons & brushes, straightening brushes, and others. In 2023, flat irons and straightening brushes led the market, generating USD 2.18 billion in revenue. These tools are favored for their versatility and ease of use, allowing users to create various hairstyles, from sleek straight looks to curls and waves, making them suitable for both home use and professional salons.

In terms of power sources, the market is divided into corded and cordless models. Corded hair straighteners held a significant 53% share of the market in 2023 and are expected to grow at a 5.5% CAGR over the forecast period. Corded devices remain popular due to their reliable power supply, crucial for extended use, particularly in professional settings. Stylists prefer corded straighteners for their consistent performance, as they don't require recharging like cordless options, making them ideal for styling thicker or longer hair, which takes more time.

Regionally, North America dominated the hair straightener market in 2023, generating USD 2.25 billion in revenue. The market is expected to reach USD 3.77 billion by 2032, driven by a strong beauty culture that emphasizes personal grooming and appearance. Hair straighteners are commonly used to achieve sleek, polished looks, and the diverse beauty trends in the region demand versatile, high-quality styling tools suited for different hair types and styles. Media and celebrity endorsements further boost consumer interest in these products, contributing to the region's market leadership.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Market 360° synopsis, 2021 - 2032
• 2.2 Business trends
• 2.3 Regional trends
• 2.4 Product type trends
• 2.5 Distribution channel trends

Chapter 3 Market Insights

• 3.1 Industry ecosystem analysis
• 3.2 Key news and initiatives
  • 3.2.1 Partnership/collaboration
  • 3.2.2 Merger/acquisition
  • 3.2.3 Investment
  • 3.2.4 Product launch & innovation
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decision
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
  • 3.3.5 Preferred price range
• 3.4 Regulatory landscape
• 3.5 Technological overview
• 3.6 Growth drivers
  • 3.6.1 Surge in demand for personal grooming products
  • 3.6.2 Influence of social media and beauty trends
• 3.7 Industry pitfalls & challenges
  • 3.7.1 Risks of counterfeit products
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type 2021 - 2032, (USD Billion) (Thousand units)

• 5.1 Key trends
• 5.2 Hot air brushes
• 5.3 Curling irons
• 5.4 Flat irons & brushes
• 5.5 Straightening brushes
• 5.6 Others (waver, wands)

Chapter 6 Market Estimates & Forecast, By Material 2021 - 2032, (USD Billion) (Thousand units)

• 6.1 Key trends
• 6.2 Ceramic
• 6.3 Tourmaline
• 6.4 Titanium
• 6.5 Teflon
• 6.6 Others (combined, luxury, heat shea butter)

Chapter 7 Market Estimates & Forecast, By Shape 2021 - 2032, (USD Billion) (Thousand units)

• 7.1 Key trends
• 7.2 Flat
• 7.3 Rounded
• 7.4 Crimped hair iron
• 7.5 Others (hot brush)

Chapter 8 Market Estimates & Forecast, By Power source 2021 - 2032, (USD Billion) (Thousand units)

• 8.1 Key trends
• 8.2 Corded
• 8.3 Cordless

Chapter 9 Market Estimates & Forecast, By Technology 2021 - 2032, (USD Billion) (Thousand units)

• 9.1 Key trends
• 9.2 Ionization
• 9.3 Steam technology
• 9.4 Infrared heat
• 9.5 Others (dual voltage, temp control)

Chapter 10 Market Estimates & Forecast, By End use 2021 - 2032, (USD Billion) (Thousand units)

• 10.1 Key trends
• 10.2 Individuals
• 10.3 Commercial
  • 10.3.1 Beauty centers
  • 10.3.2 Salons
  • 10.3.3 Others (dermatological center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel 2021 - 2032, (USD Billion) (Thousand units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce website
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Supermarkets & hypermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (individual stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region 2021 - 2032, (USD Billion) (Thousand units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Bay Bliss Pro
• 13.2 Braun
• 13.3 Conair
• 13.4 Dry Bar Products
• 13.5 Dyson Technology India
• 13.6 Hot Tools Professional
• 13.7 Ikonic World
• 13.8 Jemella
• 13.9 John Paul Mitchell Systems
• 13.10 Moe Hair USA
• 13.11 Panasonic Holdings
• 13.12 Philips Electronics
• 13.13 Revlon
• 13.14 RUSK Professional
• 13.15 T3 Micro Technologies