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市场调查报告书
商品编码
1664830

护髮棒市场机会、成长动力、产业趋势分析与 2024 - 2032 年预测

Hair Finishing Stick Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球美髮棒市场价值为 11.4 亿美元，预计 2024 年至 2032 年的复合年增长率为 5.9%。社交媒体的影响、不断发展的美容趋势以及对精緻髮型的偏好极大地促进了其扩张。

头髮定型棒市场 - IMG1

现代消费者优先考虑易于使用、便携且具有多种功能（例如控制毛躁和管理蓬鬆头髮）的产品。人们对天然成分的日益关注和对多样化髮质的接受进一步促进了市场的成长。这一趋势在北美和欧洲等地区尤其明显，这些地区人们广泛接受自然和纹理髮型，而在亚太地区，城市生活方式推动了对快速造型解决方案的需求。

市场范围
起始年份 2023
预测年份 2024-2032
起始值 11.4亿美元
预测值 19亿美元
复合年增长率 5.9％

各品牌透过提供多样化的选择来加速市场开发，包括凝胶型、蜡型、乳霜型和油性髮胶。这些创新通常与永续包装相结合，以应对日益增长的环境问题。此外，有影响力的合作和数位化活动等行销策略也加强了消费者的参与。消费者生活方式、美容偏好和永续性的变化塑造了市场的发展轨迹。

在产品类型中，蜡基定型棒引领市场，2023 年创造约 4.625 亿美元的收入，预计到 2032 年将以 4.3% 的复合年增长率增长。它们的便携性和易用性进一步增强了它们的吸引力，巩固了它们作为该领域首选的地位。

在分销管道方面，线下销售在 2023 年占据了 55% 的市场份额，预计到 2032 年价值将达到 6.552 亿美元。然而，在电子商务成长、个人化推荐和数位购物便利性的推动下，网路销售正在迅速获得发展动力。

从地区来看，美国在北美市场占据主导地位，得益于强大的美容和个人护理行业、健全的分销网络和多样化的消费者需求。创新和永续发展努力是推动其在该领域保持领先地位的关键因素。

目录

第 1 章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测计算
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商概况
  • 利润率分析
  • 重要新闻及倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 消费者越来越青睐便利、便携的造型解决方案
      • 越来越注重个人修饰与提升形象
      • 透过创新和产品多样化加速成长
    • 产业陷阱与挑战
      • 提高市场饱和度与品牌差异化
      • 多功能美容工具的激烈竞争
  • 成长潜力分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021-2032 年

  • 主要趋势
  • 圆柱形棒
  • 矩形棒
  • 刷涂棒
  • 其他（双面棒等）

第 6 章：市场估计与预测：按成品，2021-2032 年

  • 主要趋势
  • 凝胶型
  • 蜡基
  • 乳霜类
  • 其他（注油等）

第 7 章：市场估计与预测：按髮型，2021-2032 年

  • 主要趋势
  • 捲髮
  • 干髮
  • 正常头髮
  • 直髮
  • 其他（波浪发等）

第 8 章：市场估计与预测：按定价，2021 年至 2032 年

  • 主要趋势
  • 低（1 美元 - 50 美元）
  • 中型（50-100 美元）
  • 高 (>100 美元)

第 9 章：市场估计与预测：按消费者群体，2021 年至 2032 年

  • 主要趋势
  • 男性
  • 女性

第 10 章：市场估计与预测：按最终用途，2021-2032 年

  • 主要趋势
  • 个人
  • 商业的
    • 美容中心
    • 沙龙
    • 其他（皮肤科中心等）

第 11 章：市场估计与预测：按配销通路，2021-2032 年

  • 主要趋势
  • 在线的
    • 电子商务网站
    • 公司网站
  • 离线
    • 专业美容店
    • 大卖场和超市
    • 其他（零售店等）

第 12 章：市场估计与预测：按地区，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东及非洲
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非

第 13 章：公司简介

  • Adomour
  • Aravi Organic
  • Happy Heads
  • Incolor
  • JBabe USA
  • KAPCO INTERNATIONAL LIMITED
  • Ktein Biotech Private Limited
  • Little Extra
  • Nourish Mantra
  • ORGATRE
  • Samisha Organic
  • Sanfe
  • Sleek N Easy
  • Sotrue
简介目录
Product Code: 12469

The Global Hair Finishing Stick Market, valued at USD 1.14 billion in 2023, is projected to grow at a CAGR of 5.9% from 2024 to 2032. This market, part of the broader personal care and hair styling industry, has seen notable growth due to rising consumer demand for innovative and convenient grooming products. Social media influence, evolving beauty trends, and the preference for polished hairstyles have significantly contributed to its expansion.

Hair Finishing Stick Market - IMG1

Modern consumers prioritize products that are easy to use, portable, and offer multi-functional benefits such as frizz control and flyaway management. The market's growth is further bolstered by an increasing focus on natural ingredients and the acceptance of diverse hair textures. This trend is particularly prominent in regions like North America and Europe, where natural and textured hairstyles are widely embraced, as well as in Asia Pacific, where urban lifestyles are driving demand for quick styling solutions.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$1.14 Billion
Forecast Value$1.9 Billion
CAGR5.9%

Brands have accelerated market development by offering diverse options, including gel-based, wax-based, cream-based, and oil-infused hair finishing sticks. These innovations are often paired with sustainable packaging to meet growing environmental concerns. Additionally, marketing strategies such as influencer collaborations and digital campaigns have strengthened consumer engagement. The intersection of changing consumer lifestyles, beauty preferences, and sustainability has shaped the market's trajectory.

Among product types, wax-based hair finishing sticks lead the market, generating approximately USD 462.5 million in revenue in 2023 and projected to grow at a 4.3% CAGR through 2032. These products are favored for their strong hold, long-lasting effects, and compatibility with various hair types. Their portability and ease of application further enhance their appeal, cementing their position as a top choice in the segment.

In terms of distribution channels, offline sales accounted for 55% of the market share in 2023, with a projected value of USD 655.2 million by 2032. Physical retail remains popular due to the tactile experience it offers, allowing customers to test products and make informed decisions. However, online sales are rapidly gaining traction, driven by e-commerce growth, personalized recommendations, and the convenience of digital shopping.

Regionally, the United States dominates the North American market, supported by a strong beauty and personal care sector, robust distribution networks, and diverse consumer needs. Innovation and sustainability efforts are key factors driving its leadership in this space.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Growing consumer preference for convenient and portable styling solutions
      • 3.6.1.2 Increasing focus on personal grooming and enhanced appearance
      • 3.6.1.3 Accelerated growth through innovation and product diversification
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Increasing market saturation and brand differentiation
      • 3.6.2.2 Intense competition from multitasking beauty tools
  • 3.7 Growth potential analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Million) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Cylindrical sticks
  • 5.3 Rectangular sticks
  • 5.4 Brush-on sticks
  • 5.5 Others (Dual-sided Sticks, etc.)

Chapter 6 Market Estimates & Forecast, By Finishing Product, 2021-2032 (USD Million) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Gel-based
  • 6.3 Wax-based
  • 6.4 Cream-based
  • 6.5 Others (Oil-infused, etc.)

Chapter 7 Market Estimates & Forecast, By Hair Type, 2021-2032 (USD Million) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Curl hair
  • 7.3 Dry hair
  • 7.4 Normal hair
  • 7.5 Straight hair
  • 7.6 Others (Wavy Hair, etc.)

Chapter 8 Market Estimates & Forecast, By Pricing, 2021-2032 (USD Million) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Low (USD 1 - USD 50)
  • 8.3 Medium (USD 50-100)
  • 8.4 High (>USD 100)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Million) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Male
  • 9.3 Female

Chapter 10 Market Estimates & Forecast, By End Use, 2021-2032 (USD Million) (Thousand Units)

  • 10.1 Key trends
  • 10.2 Individual
  • 10.3 Commercial
    • 10.3.1 Beauty centers
    • 10.3.2 Salons
    • 10.3.3 Other (Dermatological Center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Thousand Units)

  • 11.1 Key trends
  • 11.2 Online
    • 11.2.1 E-Commerce website
    • 11.2.2 Company website
  • 11.3 Offline
    • 11.3.1 Specialty beauty stores
    • 11.3.2 Hypermarkets & supermarkets
    • 11.3.3 Others (Retail Store, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Thousand Units)

  • 12.1 Key trends
  • 12.2 North America
    • 12.2.1 U.S.
    • 12.2.2 Canada
  • 12.3 Europe
    • 12.3.1 UK
    • 12.3.2 Germany
    • 12.3.3 France
    • 12.3.4 Italy
    • 12.3.5 Spain
    • 12.3.6 Russia
  • 12.4 Asia Pacific
    • 12.4.1 China
    • 12.4.2 India
    • 12.4.3 Japan
    • 12.4.4 South Korea
    • 12.4.5 Australia
  • 12.5 Latin America
    • 12.5.1 Brazil
    • 12.5.2 Mexico
  • 12.6 MEA
    • 12.6.1 UAE
    • 12.6.2 Saudi Arabia
    • 12.6.3 South Africa

Chapter 13 Company Profiles

  • 13.1 Adomour
  • 13.2 Aravi Organic
  • 13.3 Happy Heads
  • 13.4 Incolor
  • 13.5 JBabe USA
  • 13.6 KAPCO INTERNATIONAL LIMITED
  • 13.7 Ktein Biotech Private Limited
  • 13.8 Little Extra
  • 13.9 Nourish Mantra
  • 13.10 ORGATRE
  • 13.11 Samisha Organic
  • 13.12 Sanfe
  • 13.13 Sleek N Easy
  • 13.14 Sotrue