迷你直髮器市场机会、成长动力、产业趋势分析与 2024 - 2032 年预测

2023 年全球迷你直髮器市场价值为 29 亿美元，预计 2024 年至 2032 年期间的复合年增长率为 5.3%。这可以归因于消费者对便携、高效、用户友好的美髮工具的需求不断增长。这些小巧的设备迎合了快节奏、移动的生活方式，为旅行、工作和快速补妆提供了便利的美容解决方案。

便利性和功能性日益增长的趋势影响了消费者的偏好和製造商的创新。陶瓷和电气石板等先进技术现已成为迷你直髮器的标准，旨在保护头髮健康的同时提高性能。快速加热、自动关闭和锁住水分等功能在这些产品中也变得越来越普遍。

人们对优质、高性能工具的需求也日益增加，尤其是注重品质和多功能性的年轻专业人士。社群媒体的兴起促进了这种转变，美容影响者和专家透过造型教学和产品评论展示迷你直髮器。这让消费者了解这些设备的好处，进一步推动了需求。因此，领先品牌正在透过独家促销和捆绑优惠来加强其线上影响力，使更广泛的受众能够购买高端迷你直髮器。

依产品类型，市场分为热风刷、捲髮器、平板直髮器、直髮刷等。平板直髮器和拉直刷类别在 2023 年占据市场主导地位，收入约为 9.6 亿美元。平板夹仍然是光滑直髮造型的热门选择，许多平板夹采用陶瓷和电气石板等先进材料，以最大限度地减少热损伤。

就加热板而言，市场分为陶瓷、钛和电气石板，以及其他变体，如铜陶瓷混合物。 2023 年陶瓷板将占据约 32.8% 的市场份额，预计复合年增长率为 4.8%。然而，预计电气石板材部分将出现最快的成长，预计复合年增长率为 6.8%。这些板子因其出色的释放负离子的能力而越来越受欢迎，负离子有助于保护头髮，同时减少毛躁。

北美市场，尤其是美国，在迷你直髮器行业占据主导地位，2023 年的价值为 4.5 亿美元。随着城市白领阶级对高效率、便携个人护理产品的需求，美国公司正大力投资研发，推出吸引註重健康、忙碌消费者的先进技术。此外，美国拥有完善的电子商务网络，使品牌能够接触广泛的受众并有效地利用数位行销策略。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 便携、便利美容产品需求不断成长
    • 消费者对先进护髮技术的认识不断提高
    • 电子商务和社群媒体影响力的扩大
  • 产业陷阱与挑战
    • 与全尺寸模型相比，造型能力有限
    • 多功能美容工具的激烈竞争
• 消费者购买行为分析
• 技术概览
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2032 年

• 主要趋势
• 热风刷
• 捲髮棒
• 熨斗和刷子
• 直髮刷
• 其他的

第 6 章：市场估计与预测：按电源，2021-2032 年

• 主要趋势
• 无线
• 有线

第 7 章：市场估计与预测：按加热板，2021-2032 年

• 主要趋势
• 陶瓷板
• 钛板
• 电气石板材
• 其他（电气石陶瓷、铜陶瓷等）

第 8 章：市场估计与预测：按定价，2021 年至 2032 年

• 主要趋势
• 低（1 美元 - 50 美元）
• 中型（50-200 美元）
• 高 (>200 美元)

第 9 章：市场估计与预测：按消费者群体，2021 年至 2032 年

• 主要趋势
• 男性
• 女性

第 10 章：市场估计与预测：按用途，2021 年至 2032 年

• 主要趋势
• 住宅
• 商业的
  • 美容中心
  • 沙龙
  • 其他（皮肤科中心等）

第 11 章：市场估计与预测：按配销通路，2021-2032 年

• 主要趋势
• 在线的
  • 电子商务市场
  • 公司网站
• 离线
  • 大卖场和超市
  • 专卖店
  • 其他（美容店、零售店等）

第 12 章：市场估计与预测：按地区，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 13 章：公司简介

• Adawo (Jiaxing) Technology Co., Ltd.
• Braun GmbH
• Conair LLC
• Drybar Products LLC
• Dyson
• Hot Tools Professional
• Ikonic World
• John Paul Mitchell Systems
• Moehair USA Inc.
• Panasonic Holdings Corporation
• Koninklijke Philips NV
• Revlon
• RUSK PRO
• T3 Micro

The Global Mini Hair Straightener Market was valued at USD 2.9 billion in 2023 and is projected to grow at a CAGR of 5.3% from 2024 to 2032. As part of the broader hair styling industry, the mini hair straightener segment is experiencing significant growth. This can be attributed to rising consumer demand for portable, efficient, and user-friendly hair tools. These compact devices cater to a fast-paced, mobile lifestyle, providing convenient beauty solutions for travel, work, and quick touch-ups.

The growing trend of convenience and functionality has influenced both consumer preferences and manufacturer innovations. Advanced technologies, such as ceramic and tourmaline plates, are now standard in mini hair straighteners, designed to protect hair health while enhancing performance. Features like fast heat-up times, automatic shut-off, and moisture-locking properties are also becoming more common in these products.

There is also an increasing desire for premium, high-performance tools, especially among young professionals prioritizing quality and versatility. The rise of social media has contributed to this shift, with beauty influencers and experts showcasing mini hair straighteners through styling tutorials and product reviews. This has educated consumers on the benefits of these devices, further driving demand. As a result, leading brands are strengthening their online presence with exclusive promotions and bundled offers, making high-end mini straighteners more accessible to a broader audience.

The market is segmented by product type into hot air brushes, curling irons, flat irons, straightening brushes, and others. The flat iron and straightening brush category led the market with a revenue of approximately USD 0.96 billion in 2023. These products are expected to continue dominating the market, owing to their versatility, ease of use, and ability to provide professional-grade results for various hair types. Flat irons remain a popular choice for sleek, straight styles, and many feature advanced materials like ceramic and tourmaline plates to minimize heat damage.

In terms of heating plates, the market is divided into ceramic, titanium, and tourmaline plates, along with other variations like copper-ceramic blends. Ceramic plates held about 32.8% of the market share in 2023 and are anticipated to grow at a CAGR of 4.8%. However, the tourmaline plates segment is expected to see the fastest growth, with a projected CAGR of 6.8%. These plates are gaining popularity due to their superior ability to emit negative ions, which help protect hair while reducing frizz.

The North American market, particularly the U.S., holds a dominant position in the mini hair straightener industry, valued at USD 0.45 billion in 2023. This is driven by a high demand for portable beauty tools and a strong presence of innovative beauty brands. With urban professionals seeking efficient and portable personal care products, U.S.-based companies are investing heavily in research and development to introduce advanced technologies that appeal to health-conscious, on-the-go consumers. Additionally, the U.S. benefits from a well-established e-commerce network, enabling brands to reach a wide audience and leverage digital marketing strategies effectively.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising demand for portable and convenient beauty products
    • 3.6.1.2 Growing consumer awareness of advanced hair care technology
    • 3.6.1.3 Expansion of e-commerce and social media influence
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Limited styling capabilities compared to full-sized models
    • 3.6.2.2 Intense competition from multitasking beauty tools
• 3.7 Consumer buying behavior analysis
• 3.8 Technological overview
• 3.9 Growth potential analysis
• 3.10 Porter’s analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Hot air brushes
• 5.3 Curling irons
• 5.4 Flat iron and brushes
• 5.5 Straightening brushes
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Power Source, 2021-2032 (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Cordless
• 6.3 Corded

Chapter 7 Market Estimates & Forecast, By Heating Plate, 2021-2032 (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Ceramic plates
• 7.3 Titanium plates
• 7.4 Tourmaline plates
• 7.5 Others (tourmaline ceramic, copper ceramic, etc.)

Chapter 8 Market Estimates & Forecast, By Pricing, 2021-2032 (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Low (USD 1 - USD 50)
• 8.3 Medium (USD 50-200)
• 8.4 High (>USD 200)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women

Chapter 10 Market Estimates & Forecast, By Usage, 2021-2032 (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Residential
• 10.3 Commercial
  • 10.3.1 Beauty centers
  • 10.3.2 Salons
  • 10.3.3 Other (dermatological center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce marketplace
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Hypermarkets & supermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (beauty shops, retail stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Adawo (Jiaxing) Technology Co., Ltd.
• 13.2 Braun GmbH
• 13.3 Conair LLC
• 13.4 Drybar Products LLC
• 13.5 Dyson
• 13.6 Hot Tools Professional
• 13.7 Ikonic World
• 13.8 John Paul Mitchell Systems
• 13.9 Moehair USA Inc.
• 13.10 Panasonic Holdings Corporation
• 13.11 Koninklijke Philips N.V.
• 13.12 Revlon
• 13.13 RUSK PRO
• 13.14 T3 Micro