市场调查报告书
商品编码
1616756
冰淇淋店市场机会、成长动力、产业趋势分析与预测 2024 - 2032Ice Cream Parlor Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年,全球冰淇淋店市场估值为138 亿美元,预计2024 年至2032 年间将以4.9% 的复合年增长率稳定成长。了对独特口味和口味的需求。这导致了手工产品、美食品种和融合甜点的激增,吸引了那些渴望探索新口味体验的人。因此,冰淇淋店不断改进菜单,以满足这些不断增长的消费者期望。季节性在冰淇淋销售中发挥着重要作用,需求通常在温暖的月份和某些假期达到顶峰。
透过顺应季节性趋势,例如提供节日主题口味,餐厅可以充分利用消费者兴趣的提升。经济状况也会影响消费者在冰淇淋等美食上的支出。在经济成长时期,较高的可支配收入往往会推动对优质和特色冰淇淋产品的需求,而经济衰退可能会促使消费者转向更实惠的替代品。市场按类型分为独立店和品牌/特许经营店。
2023年,受益于强大的品牌认知度和消费者信任,品牌/特许经营店占据市场主导地位。顾客通常会被以品质和一致性而闻名的熟悉品牌所吸引,这会增加这些地点的人潮。品牌特许经营商还可以获得更广泛的行销资源,使他们能够透过全国性广告和社群媒体活动吸引更多受众。在产品方面,市场分为传统冰淇淋和手工冰淇淋。
市场范围 | |
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开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 138 亿美元 |
预测值 | 212亿美元 |
复合年增长率 | 4.9% |
在享有消费者高度信任和忠诚度的知名品牌的推动下,传统冰淇淋在 2023 年占据了最大份额。它在杂货店、便利商店以及食品服务店广泛存在,使其非常容易获得,从而带来更高的销售。从地区来看,2023 年北美冰淇淋店市场规模为37 亿美元,预计到2032 年将达到57 亿美元。品、 -热量和减少糖。对此,冰淇淋店不断推出具有替代性诱因、天然成分和低脂肪含量的产品,以满足注重健康的顾客的需求。
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The Global Ice Cream Parlor Market was valued at USD 13.8 billion in 2023 and is expected to grow at a steady CAGR of 4.9% between 2024 and 2032. Modern consumers are increasingly drawn to innovative and diverse ice cream options, fueling demand for unique flavors and custom creations. This has led to a surge in artisanal offerings, gourmet varieties, and fusion desserts, appealing to those eager to explore new taste experiences. As a result, ice cream parlors continuously evolve their menus to meet these growing consumer expectations. Seasonality plays a significant role in ice cream sales, with demand typically peaking during warmer months and certain holidays.
By aligning with seasonal trends, such as offering holiday-themed flavors, parlors can capitalize on heightened consumer interest. Economic conditions also influence consumer spending on indulgent treats like ice cream. During times of economic growth, higher disposable incomes tend to drive demand for premium and specialty ice cream products, while economic downturns may push consumers toward more affordable alternatives. The market is segmented by type into independent and branded/franchise parlors.
In 2023, branded/franchise parlors dominated the market, benefiting from strong brand recognition and consumer trust. Customers are often drawn to familiar names known for quality and consistency, which drives foot traffic to these locations. Branded franchises also have access to broader marketing resources, allowing them to reach larger audiences through national advertising and social media campaigns. On the product front, the market is divided into traditional and artisanal ice cream.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $13.8 Billion |
Forecast Value | $21.2 Billion |
CAGR | 4.9% |
Traditional ice cream held the largest share in 2023, driven by established brands that enjoy strong consumer trust and loyalty. Its widespread availability in grocery and convenience stores, as well as food service outlets, makes it highly accessible, resulting in higher sales volumes. Regionally, North America accounted for USD 3.7 billion in the ice cream parlor market in 2023, with projections to reach USD 5.7 billion by 2032. The rising health consciousness among consumers has spurred demand for healthier ice cream options, including dairy-free alternatives, lower-calorie, and reduced sugar. In response, ice cream parlors are constantly offering products with alternative inducements, natural components, and less fat content to meet the requirements of health-conscious customers.
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