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全球酒口味冰淇淋市场 - 2025 - 2032Global Wine-Flavored Ice Cream Market - 2025 - 2032 |
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2024年,全球酒味冰淇淋市场规模达40亿美元,预计到2032年将达到60亿美元,2025-2032年预测期间复合年增长率为5.2%。
随着消费者寻求将葡萄酒的浓郁风味与奶油冰淇淋融为一体的独特、美味的甜点,全球酒味冰淇淋市场正在不断增长。该产品在北美和欧洲等以葡萄酒为中心的地区很受欢迎,吸引了寻求冒险、优质美食的成年人。对含酒精甜点的需求增长以及酿酒厂和冰淇淋製造商之间的合作推动了这一趋势,为传统冷冻甜点提供了精緻的替代品。
向成人口味的转变使得葡萄酒冰淇淋变得更容易获得。儘管存在酒精含量法规等挑战,但随着越来越多的消费者接受这些创新、奢华的甜点选择,市场将继续扩大。此外,电子商务平台的便利性和专业零售店的扩张使这些产品更容易被更广泛的受众所接受。
根据《世界人口评论》,美国人平均每年消耗约 20 磅或约 4 加仑冰淇淋,这表明对冰淇淋产品的强劲需求。这种消费者的胃口,加上美国市场的创新能力,确保了全球酒味冰淇淋市场的主导地位,引领趋势并推动全球消费模式。
动力学
对独特和令人愉悦的口味的需求不断增长
根据《世界地图集》,全球冰淇淋市场每年的消费量估计为 154 亿公升,对独特和美味口味的需求日益推动着这一市场的发展。纽西兰的人均冰淇淋消费量为 28.4 公升,体现了全球对创新甜点的需求。消费者偏好的这种转变为酒味冰淇淋市场提供了重大机会。
随着越来越多的消费者寻求精緻和新颖的美食,优质葡萄酒和奶油冰淇淋的组合成为完美的成人甜点选择。纽西兰处于冰淇淋消费的前沿,必将在全球引领这一利基市场的成长。製造商正在冰淇淋中引入新的创新口味,以满足消费者的需求并扩大其市场范围。
葡萄酒和葡萄酒製品越来越受欢迎
随着葡萄酒文化的不断发展,消费者正在寻求新的、创新的方式来享受他们最喜欢的饮料。最令人兴奋的趋势之一是葡萄酒产品的兴起,包括酒味冰淇淋和其他甜点。对独特的、以葡萄酒为基础的烹饪体验不断增长的需求正在推动消费者不断变化的口味,他们在食品和饮料的选择上越来越具有冒险精神。将葡萄酒融入日常产品现在是吸引葡萄酒爱好者的关键因素。
根据国际葡萄与葡萄酒组织 (OIV) 的数据,2023 年全球葡萄酒消费量预计将达到 2.21 亿百公升,产量将达到 2.37 亿百公升。这种强劲的需求凸显了全球对葡萄酒的热情,并为市场的进一步创新奠定了基础。随着消费者不断探索沉迷于葡萄酒的创意方式,葡萄酒产品市场可望持续成长。
与酒味冰淇淋相关的健康问题
人们越来越意识到与饮酒相关的健康风险,这对全球酒味冰淇淋市场构成了重大挑战。根据世界卫生组织 2024 年 6 月的报告,酒精每年导致 260 万人死亡,占所有死亡人数的 4.7%,其中对男性的影响尤为严重。这引起了人们对酒精输液的担忧,特别是在卫生法规严格的地区,并限制了市场对更广泛消费者群体的吸引力。
鑑于人们越来越关注健康和保健,尤其是父母、孕妇和患有某些健康问题的个人,含有酒精的酒味冰淇淋可能会面临负面看法。酒精与肝病、成瘾和判断力受损等健康风险之间的关联可能会阻止很大一部分消费者接受这些产品。
Global Wine-Flavored Ice Cream Market reached US$ 4 billion in 2024 and is expected to reach US$ 6 billion by 2032, growing with a CAGR of 5.2% during the forecast period 2025-2032.
The global wine-flavored ice cream market is growing as consumers seek unique, indulgent desserts that blend the rich flavors of wine with creamy ice cream. Popular in wine-centric regions like North America and Europe, this product appeals to adults looking for adventurous, premium treats. The rise in demand for alcohol-infused desserts and collaborations between wineries and ice cream makers fuel this trend, offering a sophisticated alternative to traditional frozen desserts.
Shifts towards adult-oriented flavors are making wine ice creams more accessible. While challenges like alcohol content regulations exist, the market is set to continue expanding as more consumers embrace these innovative, luxurious dessert options. Additionally, the convenience of e-commerce platforms and the expansion of specialty retail outlets are making these products more accessible to a broader audience.
According to World Population Review, the average American consumes approximately 20 pounds of ice cream annually or about 4 gallons, which demonstrates a robust demand for ice cream products. This consumer appetite, combined with the US market's innovative capabilities, ensures the dominance of the global wine-flavored ice cream market, setting trends and driving global consumption patterns.
Dynamics
Rising Demand for Unique And Indulgent Flavors
The global ice cream market, with an estimated consumption of 15.4 billion liters annually according to World Atlas, is increasingly driven by the demand for unique and indulgent flavors. New Zealand, with 28.4 liters of ice cream consumed per person, exemplifies a global appetite for innovative desserts. This shift in consumer preferences presents a significant opportunity for the wine-flavored ice cream market.
As more consumers seek sophisticated and novel treats, the combination of fine wine and creamy ice cream emerges as a perfect adult dessert option. Positioned at the forefront of ice cream consumption, New Zealand is set to lead the growth of this niche market on a global scale. Manufacturers are introducing new and innovative flavors in ice cream to meet consumer demand and expand their market reach.
Increasing Popularity Of Wine And Wine-Based Products
As wine culture continues to expand, consumers are seeking new, innovative ways to enjoy their favorite beverage. One of the most exciting trends is the rise of wine-infused products, including wine-flavored ice cream and other desserts. This growing demand for unique, wine-based culinary experiences is driving the evolving tastes of consumers who are increasingly adventurous in their food and beverage choices. The integration of wine into everyday products is now a key factor in attracting wine enthusiasts.
According to the International Organisation of Vine and Wine (OIV), global wine consumption in 2023 is estimated to reach 221 million hectolitres, with production at 237 million hectolitres. This robust demand highlights the global enthusiasm for wine and sets the stage for further innovation within the market. As consumers continue to explore creative ways to indulge in wine, the market for wine-infused products is poised for continued growth.
Health Concerned Related to Wine-Flavored Ice Cream
The growing awareness of the health risks associated with alcohol consumption poses a significant challenge for the global wine-flavored ice cream market. According to a report by the World Health Organization in June 2024, alcohol is linked to 2.6 million deaths per year, accounting for 4.7% of all deaths, with a disproportionate impact on men. This raises concerns of alocohol infusion, especially in regions with strict health regulations and limits the market's appeal to a broader consumer base.
Given the increasing focus on health and wellness, particularly among parents, pregnant women and individuals with certain health conditions, wine-flavored ice cream, which contains alcohol, may face negative perceptions. The association between alcohol and health risks such as liver disease, addiction and impaired judgment could deter a large portion of consumers from embracing these products.
The global wine-flavored ice cream market is segmented based on type, flavor, distribution channel, age group, packaging, production type and region.
Rich, Complex Flavor Profile of Red Wine-Flavored Ice Cream
Red wine-flavored ice cream dominates the market due to its rich, complex flavor profile. Varieties like Cabernet Sauvignon and Merlot offer deep, bold notes that perfectly complement the creaminess of ice cream, creating a luxurious treat for sophisticated palates. Red wine's versatility also allows it to pair well with a wide range of other desserts, making it a favorite flavor with its deep, rich taste.
In addition, red wine holds cultural significance, often linked with luxury and fine dining, giving it an edge in the wine-flavored ice cream market. It caters to those seeking adult-oriented, sophisticated treats, reflecting the growing trend of combining alcohol with desserts. Red wine's broad appeal, coupled with perceptions of its health benefits, like antioxidants, further boosts its popularity.
A prime example of this growing demand is Lidl's July 2024 launch of Red Wine Swirl ice cream, which blends red wine sorbet with vanilla ice cream. Part of the Sol Y Mar range, it caters to consumers craving bold, unique flavors and underscores the expanding market for wine-infused desserts. This innovation highlights the increasing popularity of wine-flavored ice creams, solidifying red wine's dominant position in the global market.
High Demand for Ice Cream in North America
North America, particularly US, plays a pivotal role in the global ice cream industry, especially within the emerging market of wine-flavored ice creams. According to the International Dairy Foods Association, ice cream makers in US produced a staggering 1.30 billion gallons of ice cream in 2023, highlighting the massive scale and influence of US ice cream industry. The region dominates the market with an economic impact of US$ 11.4 billion, supporting over 27,000 direct jobs and generating US$ 1.9 billion in direct wages.
As wine-flavored ice creams become popular, North America is strategically positioned to lead the charge in this growing segment. US with its advanced ice cream production infrastructure, established market networks and strong consumer interest in innovative dessert options, is primed to leverage its market leadership in traditional ice cream to introduce and proliferate wine-infused varieties.
The major global players in the market include Mercer's Dairy and Wine Ice Cream, Tipsy Scoop, Cheltenham Wine Company, Kingsley Grove Estate and others.
Sustainability Analysis
The sustainability of wine-flavored ice cream hinges on various factors. The environmental impact starts with sourcing ingredients like wine, dairy and sugar. Opting for organic and biodynamic wines and sustainably sourced dairy and sugar can significantly reduce the product's carbon footprint. Additionally, energy-intensive production processes and water usage can be mitigated by using renewable energy and efficient water-saving technologies.
Packaging also plays a key role; switching to recyclable or compostable materials can help tackle plastic waste. To improve sustainability, companies explore alternatives such as plant-based milk or low-carbon wines, while also focusing on minimizing transportation emissions through local sourcing. With better considerations wine-flavored ice cream evolve into an eco-friendlier indulgence.
The global wine-flavored ice cream market report would provide approximately 71 tables, 83 figures and 214 pages.
Target Audience 2025
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