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市场调查报告书
商品编码
1684660
优格市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测Yogurt Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球优格市场价值为 29 亿美元,预计 2025 年至 2034 年期间复合年增长率将达到 6.6%。这一成长轨迹的推动因素是消费者越来越多地转向更健康的食品选择、对优格众多健康益处的认识不断提高以及产品的持续创新。消费者正在寻求不仅能提供必需营养素而且还具有功能益处的食品选择,而优格完全满足这一需求。优格营养丰富,含有高含量的蛋白质、益生菌和钙等维生素,成为注重健康、寻求营养零食的人士的主食。优格的品种繁多,可满足不同的饮食偏好,成为各个年龄层、各个生活方式的消费者的理想选择。因此,市场需求正在稳步增长,尤其是人们越来越关注肠道健康、消化和肌肉恢復,而优格对这些健康都具有支持作用。
在各种优格类型中,希腊优格是市场上的主导者,2024 年市场价值为 19 亿美元。由于其质地緻密、蛋白质含量高以及帮助消化和支持肌肉恢復等潜在健康益处,这种优格继续快速增长。希腊优格越来越受欢迎是因为它用途广泛,既可以用于甜味菜餚,也可以用于咸味菜餚。低脂和低糖的选择进一步增强了它的吸引力,迎合了更多注重健康的消费者。这些因素极大地促进了希腊优格在市场上的强势地位,预计未来几年其成长仍将持续。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 29亿美元 |
预测值 | 55亿美元 |
复合年增长率 | 6.6% |
就口味而言,优格市场分为原味和口味两种,其中口味优格在 2024 年占据 52.7% 的市场份额。由于消费者对更多样化和令人兴奋的口味选择的需求,例如水果味、甜点味和异国风味,这个细分市场正在经历最快的增长。调味优格为消费者提供了享受和营养的完美平衡,因为它结合了益生菌和蛋白质的健康益处以及令人愉悦的口味体验。对独特口味日益增长的需求不断推动市场创新,使得品牌能够提供越来越多的选择,以满足广大消费者的口味偏好。
2024 年美国优格市场价值为 6.443 亿美元,反映出消费者对优格健康益处的认识显着提高,尤其是其益生菌含量和消化优势。对功能性食品(尤其是希腊优格)的需求促进了市场的扩张。植物替代品和优格饮料、单份包装等方便、便携产品的兴起进一步推动了成长。此外,创新口味以及低糖和低脂选择的日益增多,使得优格更容易被注重健康且多样化的消费者群体所接受。
The Global Yogurt Market was valued at USD 2.9 billion in 2024 and is projected to experience a robust CAGR of 6.6% from 2025 to 2034. This growth trajectory is driven by an increasing consumer shift toward healthier food choices, heightened awareness of yogurt's numerous health benefits, and continuous product innovation. Consumers are seeking food options that not only provide essential nutrients but also offer functional benefits, and yogurt fits this need perfectly. With its rich nutritional profile, including high levels of protein, probiotics, and vitamins like calcium, yogurt has become a staple for health-conscious individuals looking for nutritious snacks. Yogurt's diverse range of varieties caters to various dietary preferences, making it an attractive choice for consumers of all ages and lifestyles. As a result, the market is witnessing a steady increase in demand, especially with the growing focus on gut health, digestion, and muscle recovery, all of which yogurt supports.
Among the various yogurt types, Greek yogurt is the dominant player in the market, generating USD 1.9 billion in 2024. This variant continues to see rapid growth, thanks to its dense texture, high protein content, and potential health benefits, such as aiding digestion and supporting muscle recovery. Greek yogurt's growing popularity is a result of its versatility, as it can be enjoyed both in sweet and savory dishes. The availability of low-fat and low-sugar options further amplifies its appeal, catering to a wider range of health-conscious consumers. These factors have significantly contributed to Greek yogurt's strong presence in the market, and its growth is expected to continue in the coming years.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $2.9 Billion |
Forecast Value | $5.5 Billion |
CAGR | 6.6% |
In terms of flavor, the yogurt market is split into unflavored and flavored varieties, with flavored yogurt holding a 52.7% market share in 2024. This segment is experiencing the fastest growth due to consumer demand for more diverse and exciting taste options, such as fruity, dessert-inspired, and exotic flavors. Flavored yogurt offers consumers the perfect balance of indulgence and nutrition, as it combines the health benefits of probiotics and protein with a delightful taste experience. The growing demand for unique flavors continues to drive innovation in the market, allowing brands to offer an ever-expanding range of choices to satisfy the taste preferences of a broad consumer base.
The U.S. yogurt market generated USD 644.3 million in 2024, reflecting a significant increase in consumer awareness about yogurt's health benefits, particularly its probiotic content and digestive advantages. The demand for functional foods, especially Greek yogurt, has contributed to the market's expansion. The rise of plant-based alternatives and convenient, on-the-go products like yogurt drinks and single-serve packaging have further fueled growth. Additionally, the growing availability of innovative flavors, as well as low-sugar and low-fat options, has made yogurt more accessible to a health-focused and diverse consumer demographic.