优格和益生菌饮料市场规模、份额和成长分析（按产品类型、口味、包装类型、来源类型、分销管道和地区）- 产业预测，2025-2032 年

2023 年全球优格和益生菌饮料市场规模价值 869 亿美元，预计将从 2024 年的 955 亿美元成长到 2032 年的 2032.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.9%。

人们对肠道健康和创新机能性食品的日益关注推动了优格和益生菌产品的需求激增。消费者的意识正在向营养丰富的食品转变，60% 的消费者食用优格是为了改善肠道健康，70% 的消费者食用优格是为了整体健康。新冠疫情进一步加速了这一趋势，目前 60% 的消费者正在寻求益生菌产品来增强免疫力。由于酵母菌饮料的便利性和与健康生活方式的契合，其市场机会正在不断增长。消化所必需的矿物质的加入和向代餐零食的转变正在支持行业成长。随着人们越来越重视预防性医疗保健，益生菌饮料的市场规模正在大幅成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

优格和益生菌饮料市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 优格
• 益生菌饮料
• 希腊优格
• 斯基尔
• 可饮用优格

优格和益生菌饮料市场规模（按口味和复合年增长率） (2025-2032)

• 市场概况
• 水果
• 香草
• 巧克力
• 无味
• 混合口味

优格和益生菌饮料市场规模（按包装类型和复合年增长率）（2025-2032）

• 市场概况
• 瓶子
• 杯子
• 小袋
• 利乐
• 散装包装

优格和益生菌饮料市场规模（按来源类型和复合年增长率）（2025-2032 年）

• 市场概况
• 乳製品
• 植物性
• 水性

优格和益生菌饮料市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 线下通路
  • 超级市场
  • 健康食品店
  • 便利商店
  • 专卖店
  • 其他的
• 线上管道

优格和益生菌饮料市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Danone SA（France）
• Nestle SA（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Fonterra Co-operative Group（New Zealand）
• PepsiCo, Inc.（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Lifeway Foods, Inc.（USA）
• Chr. Hansen Holding A/S（Denmark）
• BioGaia AB（Sweden）
• General Mills, Inc.（USA）
• Chobani, LLC（USA）
• FAGE International SA（Luxembourg）
• Ehrmann AG（Germany）
• Muller（UK）
• Amul（India）
• Bright Dairy & Food Co., Ltd.（China）
• Mengniu Dairy Company Limited（China）
• Meiji Holdings Co., Ltd.（Japan）
• Ultima Foods Inc.（Canada）

结论和建议

Global Yogurt and Probiotic Drink Market size was valued at USD 86.9 billion in 2023 and is poised to grow from USD 95.5 billion in 2024 to USD 203.24 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The growing emphasis on gut health and innovative functional foods is driving a surge in demand for yogurt and probiotic products. Consumer awareness has shifted towards nutrient-dense options, with 60% consuming yogurt to enhance gut health and 70% for overall wellness. The COVID-19 pandemic has further accelerated this trend, as 60% of consumers sought probiotic products for immunity support. Market opportunities for yogurt drinks are expanding, underpinned by their convenience and alignment with healthy lifestyles. The incorporation of essential minerals for digestion and the shift towards meal replacement snacking supports industry growth. As individuals prioritize preventive healthcare, the market has witnessed a significant increase in probiotic drink offerings, reflecting heightened consumer interest in maintaining health through diet.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yogurt And Probiotic Drink market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yogurt And Probiotic Drink Market Segmental Analysis

Global Yogurt and Probiotic Drink Market is segmented by Product Type, Flavor, Packaging Type, Source Type, Distribution Channel and region. Based on Product Type, the market is segmented into Yogurt, Probiotic Drinks, Greek Yogurt, Skyr and Drinkable Yogurt. Based on Flavor, the market is segmented into Fruit, Vanilla, Chocolate, Plain and Mixed Flavors. Based on Packaging Type, the market is segmented into Bottles, Cups, Pouches, Tetra Packs and Bulk Packaging. Based on Source Type, the market is segmented into Dairy-based, Plant-based and Water-based. Based on Distribution Channel, the market is segmented into Offline Channel and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yogurt And Probiotic Drink Market

The global yogurt and probiotic drink market is experiencing significant growth, primarily fueled by the increasing awareness of their health benefits. Consumers are increasingly leaning towards yogurt and probiotic beverages due to their positive effects on digestion, enhanced immunity, and effective weight management. As health-conscious individuals seek natural solutions to boost their well-being, the demand for these nutritious products rises. This trend is further supported by evolving lifestyles and dietary preferences that prioritize gut health, ultimately reinforcing the market's potential for expansion as more people incorporate these beneficial options into their daily regimens.

Restraints in the Global Yogurt And Probiotic Drink Market

The growth of the Global Yogurt and Probiotic Drink market may face challenges primarily due to the high sugar content found in certain products. Health-conscious consumers are increasingly becoming aware of their dietary choices, which leads them to avoid products laden with excessive sugars. This heightened awareness can result in decreased demand for yogurt and probiotic drinks that do not align with healthier lifestyles. Consequently, manufacturers may need to reformulate their products to reduce sugar levels, thereby potentially increasing production costs and impacting overall market growth. Addressing this concern is crucial for positioning products favorably in a competitive market.

Market Trends of the Global Yogurt And Probiotic Drink Market

The Global Yogurt and Probiotic Drink market is experiencing a significant upward trend, fueled by heightened consumer awareness regarding the health benefits of probiotics. As individuals increasingly prioritize gut health, immunity, and overall well-being, the demand for probiotic-rich products such as yogurt and drinks has surged. This shift is further supported by the rising popularity of healthy lifestyles and dietary preferences, including plant-based options. Innovations in flavor profiles and formulations, along with effective marketing strategies highlighting the functional benefits, are driving the growth of this market segment, positioning it as a key player in the functional food and beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Yogurt and Probiotic Drink Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Yogurt
• Probiotic Drinks
• Greek Yogurt
• Skyr
• Drinkable Yogurt

Global Yogurt and Probiotic Drink Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruit
• Vanilla
• Chocolate
• Plain
• Mixed Flavors

Global Yogurt and Probiotic Drink Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cups
• Pouches
• Tetra Packs
• Bulk Packaging

Global Yogurt and Probiotic Drink Market Size by Source Type & CAGR (2025-2032)

• Market Overview
• Dairy-based
• Plant-based
• Water-based

Global Yogurt and Probiotic Drink Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Channel
  • Supermarkets
  • Health Food Stores
  • Convenience Stores
  • Specialty Stores
  • Others
• Online Channel

Global Yogurt and Probiotic Drink Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chr. Hansen Holding A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioGaia AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FAGE International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ehrmann AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bright Dairy & Food Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultima Foods Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations