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市场调查报告书
商品编码
1684667

男性私密卫生用品市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Mens Intimate Hygiene Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球男性私密卫生用品市场价值为 132 亿美元，预计 2025 年至 2034 年期间复合年增长率将达到 8.9%，这得益于男性对个人卫生和自我照顾重要性的认识不断提高。随着男性对个人健康采取更积极主动的方法，对满足卫生和美容需求的专门产品的需求日益增长。随着社会规范的变化和对健康和保健的关注度不断提高，这种转变进一步加剧，男性现在积极寻求符合其特定要求的产品。

男士私人卫生用品市场 - IMG1

消费者对天然、有机和低过敏性配方的偏好正在重塑产品格局。对安全、温和和有效的解决方案的重视正在推动创新，各大品牌推出了旨在舒缓和保护敏感部位的配方。电子商务和直接面向消费者的销售管道的激增也使得这些产品比以往更容易获得。线上市场和品牌网站等平台提供了便利、谨慎的购买以及广泛的选择。这些趋势加上产品配方的进步，将维持市场的上升势头，因为消费者在日常卫生中更加重视舒适性和安全性。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 132亿美元
预测值 304亿美元
复合年增长率 8.9％

市场分为几种产品类型，包括私密洗剂、湿纸巾、除臭剂和止汗剂、保湿霜、刮鬍护理产品等。其中，私密洗护产品占主导地位，需求量和创收量最高。 2024 年，该部门的收入达到 37.9 亿美元，预计到 2034 年将激增至 95.3 亿美元。随着消费者逐渐倾向于更安全、更亲肤的选择，许多私密洗液具有低过敏性和无化学物质的特性，这进一步增强了它们的吸引力。

在分销方面，市场分为线上和线下通路。 2024 年，线下销售占据主导地位，占据 52.28% 的市场份额，到 2034 年将创造 128.4 亿美元的销售收入 儘管线下销售占据主导地位，但得益于电子商务平台提供的便利性和多样性，线上销售正在迅速发展。这些平台使消费者能够舒适地在家中探索和购买产品，许多品牌现在提供直接面向消费者的选项，以增强可访问性和客户体验。

在美国，2024 年男性私密卫生用品市场价值为 25 亿美元，预计到 2034 年将以 9.6% 的强劲复合年增长率增长。随着人们对健康、自我照护和专业卫生产品的关注度不断提高，市场继续获得发展动力，增强了其未来的扩张潜力。

目录

第 1 章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测计算
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 供应商概况
  • 利润率分析
  • 重要新闻及倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 男性个人卫生和仪容意识增强
      • 开发创新且专业的私人卫生产品
    • 产业陷阱与挑战
      • 与使用男性私人卫生用品相关的文化禁忌和耻辱
      • 缺乏关于私密健康重要性的教育
  • 成长潜力分析
  • 消费者行为分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按产品，2021-2034 年

  • 主要趋势
  • 私密洗液
  • 湿纸巾
  • 除臭剂和止汗剂
  • 保湿霜
  • 刮鬍护理
  • 其他（防擦伤凝胶等）

第 6 章：市场估计与预测：按类型，2021 年至 2034 年

  • 主要趋势
  • 有机的
  • 传统的

第七章：市场估计与预测：依形式 2021-2034

  • 主要趋势
  • 液体
  • 奶油
  • 凝胶
  • 粉末

第 8 章：市场估计与预测：按价格 2021-2034

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 9 章：市场估计与预测：按包装 2021-2034

  • 主要趋势
  • 气溶胶
  • 棍棒
  • 走珠香水
  • 瓶子
  • 管
  • 其他的

第 10 章：市场估计与预测：按年龄组，2021-2034 年

  • 主要趋势
  • 青少年
  • 成年人

第 11 章：市场估计与预测：按应用，2021 年至 2034 年

  • 主要趋势
  • 勃起功能障碍 (ED)
  • 性交后护理
  • 控汗、保持清新
  • 皮肤状况管理
  • 其他的

第 12 章：市场估计与预测：按配销通路，2021-2034 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超市/大卖场
    • 零售店
    • 专卖店
    • 其他（便利商店、药局、药妆店）

第 13 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 14 章：公司简介

  • Beiersdorf
  • Burt's Bees
  • Church & Dwight
  • Colgate Palmolive
  • Coty Inc.
  • Cremo Company
  • Edgewell Personal Care
  • Hawkins & Brimble
  • Kimberly-Clark
  • L'Oreal
  • Manscaped
  • Procter & Gamble
  • Reckitt and Benckiser
  • The Man Company
  • Unilever PLC
简介目录
Product Code: 13082

The Global Mens Intimate Hygiene Products Market, valued at USD 13.2 billion in 2024, is projected to expand at an impressive CAGR of 8.9% from 2025 to 2034, driven by increasing awareness among men regarding the importance of personal hygiene and self-care. As men adopt more proactive approaches to personal wellness, there is a growing demand for specialized products that cater to hygiene and grooming needs. This shift is further amplified by changing societal norms and an enhanced focus on health and wellness, with men now actively seeking products that align with their specific requirements.

Mens Intimate Hygiene Products Market - IMG1

Consumer preferences for natural, organic, and hypoallergenic formulations are reshaping the product landscape. The emphasis on safe, gentle, and effective solutions is driving innovation, with brands introducing formulations designed to soothe and protect sensitive areas. The surge in e-commerce and direct-to-consumer sales channels has also made these products more accessible than ever. Platforms such as online marketplaces and brand websites offer convenience, discreet purchasing, and an expansive range of options. These trends, coupled with advancements in product formulations, are poised to sustain the market's upward momentum as consumers prioritize comfort and safety in their hygiene routines.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$13.2 Billion
Forecast Value$30.4 Billion
CAGR8.9%

The market is categorized into several product types, including intimate washes, wipes, deodorants and antiperspirants, moisturizers, shaving care, and others. Among these, intimate washes are leading the way, demonstrating the highest demand and revenue generation. In 2024, this segment achieved USD 3.79 billion in revenue and is expected to surge to USD 9.53 billion by 2034. Designed specifically to cleanse sensitive areas, these washes are formulated to maintain the natural pH balance of the skin, offering antibacterial, soothing, and moisturizing benefits. The hypoallergenic and chemical-free nature of many intimate washes further strengthens their appeal as consumers gravitate toward safer, skin-friendly options.

In terms of distribution, the market is segmented into online and offline channels. Offline sales dominated in 2024, accounting for 52.28% of the market share and generating USD 12.84 billion by 2034. Despite this dominance, online sales are rapidly gaining traction, fueled by the convenience and variety offered by e-commerce platforms. These platforms enable consumers to explore and purchase products from the comfort of their homes, with many brands now offering direct-to-consumer options that enhance accessibility and customer experience.

In the United States, the mens intimate hygiene products market was valued at USD 2.5 billion in 2024 and is forecasted to grow at a robust CAGR of 9.6% through 2034. This growth reflects a cultural shift, with men increasingly embracing grooming and hygiene as essential aspects of their lifestyle. With a rising focus on health, self-care, and specialized hygiene products, the market continues to gain momentum, reinforcing its potential for future expansion.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Supplier Landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing awareness of personal hygiene and grooming among men
      • 3.6.1.2 Development of innovative and specialized intimate hygiene products
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Cultural taboos and stigma associated with the use of men’s intimate hygiene products
      • 3.6.2.2 Lack of education around the importance of intimate hygiene
  • 3.7 Growth potential analysis
  • 3.8 Consumer behavior analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Intimate washes
  • 5.3 Wipes
  • 5.4 Deodorants & antiperspirants
  • 5.5 Moisturizers
  • 5.6 Shaving care
  • 5.7 Others (anti-chafing gels, etc.)

Chapter 6 Market Estimates & Forecast, By Type, 2021-2034 (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Organic
  • 6.3 Conventional

Chapter 7 Market Estimates & Forecast, By Form 2021-2034 (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Liquid
  • 7.3 Cream
  • 7.4 Gel
  • 7.5 Powder

Chapter 8 Market Estimates & Forecast, By Price 2021-2034 (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Packaging 2021-2034 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Aerosols
  • 9.3 Sticks
  • 9.4 Roll-ons
  • 9.5 Bottles
  • 9.6 Tubes
  • 9.7 Others

Chapter 10 Market Estimates & Forecast, By Age Group, 2021-2034 (USD Billion) (Thousand Units)

  • 10.1 Key trends
  • 10.2 Teenagers
  • 10.3 Adults

Chapter 11 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion) (Thousand Units)

  • 11.1 Key trends
  • 11.2 Erectile dysfunction (ED)
  • 11.3 Post-sexual care
  • 11.4 Sweat control and freshness
  • 11.5 Skin condition management
  • 11.6 Others

Chapter 12 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

  • 12.1 Key trends
  • 12.2 Online
    • 12.2.1 E-commerce
    • 12.2.2 Company website
  • 12.3 Offline
    • 12.3.1 Supermarkets/hypermarkets
    • 12.3.2 Retail stores
    • 12.3.3 Specialty stores
    • 12.3.4 Others (convenience stores, pharmacies and drugstores)

Chapter 13 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

  • 13.1 Key trends
  • 13.2 North America
    • 13.2.1 US
    • 13.2.2 Canada
  • 13.3 Europe
    • 13.3.1 UK
    • 13.3.2 Germany
    • 13.3.3 France
    • 13.3.4 Italy
    • 13.3.5 Spain
    • 13.3.6 Russia
  • 13.4 Asia Pacific
    • 13.4.1 China
    • 13.4.2 India
    • 13.4.3 Japan
    • 13.4.4 South Korea
    • 13.4.5 Australia
  • 13.5 Latin America
    • 13.5.1 Brazil
    • 13.5.2 Mexico
  • 13.6 Middle East & Africa
    • 13.6.1 South Africa
    • 13.6.2 Saudi Arabia
    • 13.6.3 UAE

Chapter 14 Company Profiles

  • 14.1 Beiersdorf
  • 14.2 Burt's Bees
  • 14.3 Church & Dwight
  • 14.4 Colgate Palmolive
  • 14.5 Coty Inc.
  • 14.6 Cremo Company
  • 14.7 Edgewell Personal Care
  • 14.8 Hawkins & Brimble
  • 14.9 Kimberly-Clark
  • 14.10 L’Oreal
  • 14.11 Manscaped
  • 14.12 Procter & Gamble
  • 14.13 Reckitt and Benckiser
  • 14.14 The Man Company
  • 14.15 Unilever PLC