切花市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球切花市场价值为 311 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到 6.3%，这主要得益于装饰、礼仪和个人场合对鲜花的需求不断增长。鲜花仍然是婚礼、公司活动和文化庆典中的重要元素，强化了它们在社交和专业领域中的重要性。消费者越来越多地投资鲜花用于家居装饰、送礼和自我护理，这一趋势受到可支配收入增加和生活方式偏好转变的推动。鲜花的情感和美学价值持续推动其需求，使其成为世界各地家庭和活动策划中的必需品。

电子商务平台透过提供便利、全年供应的鲜切花服务改变了市场。网上花店和直接面向消费者的花卉品牌正在扩大其影响力，利用数位行销策略和当日送达服务。冷链物流和创新保存技术的进步可确保更长的保质期并最大限度地减少供应链中断。永续性的影响力日益增强，也塑造着这个产业，花店和零售商越来越重视环保包装、有机花卉种植和减少浪费的措施。

市场依花卉种类分为玫瑰、康乃馨、百合、菊花、非洲菊、郁金香和其他品种。玫瑰继续占据市场主导地位，到 2024 年将创造 135 亿美元的产值，预测期内预计复合年增长率为 6.1%。它们永恆的吸引力和强烈的情感意义推动着持续的需求，尤其是在情人节和周年纪念日等旺季。

按应用程式细分，市场包括个人用途、聚会和特殊日子、婚礼和大型文化活动、欢迎和问候、会议和其他用途。 2024年，个人使用将成为最大的细分市场，占据31.3%的市场。随着生活方式的不断发展，消费者购买鲜花用于家居装饰、送礼和情感慰藉，强调自我照顾和视觉吸引力十足的居住空间。文化传统和季节性庆祝活动进一步促进了鲜花销售，强化了鲜花在日常生活和特殊场合中的作用。

2024 年，美国鲜切花市场产值将达到 76 亿美元，预计到 2034 年的复合年增长率为 6%。 2023 年，美国国内鲜花产量将达到 3.5 亿美元，其中加州贡献了 70% 的本地鲜花。冷链物流的改善大大提高了全年鲜花的供应量，确保了新鲜度和品质。同时，受城镇化进程加快和花卉产品消费支出增加的推动，中国市场正在快速扩张。数位商务、永续发展计画和技术进步的结合继续塑造全球鲜切花市场的不断变化的格局。

目录

第一章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 婚礼和活动中鲜花的使用增加
    • 城镇人口可支配所得增加
    • 日益兴起的送礼文化
  • 产业陷阱与挑战
    • 运输成本高
• 消费者购买行为分析
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依花卉类型，2018 年至 2034 年

• 主要趋势
• 玫瑰
• 康乃馨
• 百合花
• 菊花和非洲菊
• 郁金香
• 其他的

第六章：市场估计与预测：依定价，2018 年至 2034 年

• 主要趋势
• 批量定价
• 进阶定价

第七章：市场估计与预测：按应用，2018 – 2034

• 主要趋势
• 个人使用
• 聚会和特殊日子
• 婚礼和大型文化活动
• 欢迎和问候
• 会议及活动
• 其他的

第八章：市场估计与预测：按配销通路，2018 – 2034 年

• 主要趋势
• 直销
• 零售店
  • 花店
  • 托儿所
  • 其他的

第九章：市场估计与预测：按地区，2018 – 2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 其余地区

第十章：公司简介

• Ball Horticultural Company
• Carzan Flowers K Ltd.
• Danziger Group
• Dos Gringos
• Dummen Orange
• Esmeralda Farms
• Flamingo
• Karen Roses Ltd.
• Multiflora Corp
• Selecta Cut Flowers SAU

The Global Cut Flower Market, valued at USD 31.1 billion in 2024, is projected to expand at a CAGR of 6.3% between 2025 and 2034, driven by increasing demand for flowers in decorative, ceremonial, and personal settings. Flowers remain an essential element in weddings, corporate events, and cultural celebrations, reinforcing their significance in both social and professional spaces. Consumers are increasingly investing in flowers for home decor, gifting, and self-care, a trend fueled by rising disposable incomes and shifting lifestyle preferences. The emotional and aesthetic value of flowers continues to drive their demand, making them a staple in households and event planning worldwide.

E-commerce platforms have transformed the market by offering convenient, year-round access to fresh-cut flowers. Online florists and direct-to-consumer floral brands are expanding their presence, capitalizing on digital marketing strategies and same-day delivery services. Advancements in cold chain logistics and innovative preservation techniques ensure longer shelf life and minimize supply chain disruptions. The growing influence of sustainability is also shaping the industry, with florists and retailers increasingly prioritizing eco-friendly packaging, organic flower farming, and waste reduction initiatives.

The market is categorized based on flower type into roses, carnations, lilies, chrysanthemums, gerbera daisies, tulips, and other varieties. Roses continue to dominate the market, generating USD 13.5 billion in 2024, with an expected CAGR of 6.1% during the forecast period. Their timeless appeal and strong emotional significance drive consistent demand, particularly during peak seasons like Valentine's Day and anniversaries.

Segmented by application, the market includes personal use, parties and special days, weddings and large cultural events, welcoming and greetings, conferences, and other uses. In 2024, personal use emerged as the largest segment, accounting for 31.3% of the market share. Consumers purchase flowers for home decoration, gifting, and emotional well-being, with evolving lifestyle trends emphasizing self-care and visually appealing living spaces. Cultural traditions and seasonal festivities further boost flower sales, reinforcing their role in everyday life and special occasions.

The U.S. cut flower market generated USD 7.6 billion in 2024, with an anticipated CAGR of 6% through 2034. Domestic flower production reached USD 350 million in 2023, with California contributing 70% of locally sourced flowers. Improved cold chain logistics have significantly enhanced year-round flower availability, ensuring freshness and quality. Meanwhile, China is experiencing rapid market expansion, driven by increasing urbanization and higher consumer spending on floral products. The combination of digital commerce, sustainability initiatives, and technological advancements continues to shape the evolving landscape of the global cut flower market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360-degree synopsis, 2018 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Technology & innovation landscape
• 3.3 Key news and initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Increase in use of cut flowers in weddings and events
    • 3.5.1.2 Rise in disposable income of the urban population
    • 3.5.1.3 Rising gifting culture
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 High cost of transportation
• 3.6 Consumer buying behavior analysis
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
  • 3.8.1 Supplier power
  • 3.8.2 Buyer power
  • 3.8.3 Threat of new entrants
  • 3.8.4 Threat of substitutes
  • 3.8.5 Industry rivalry
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Flower Type, 2018 – 2034, (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Roses
• 5.3 Carnations
• 5.4 Lilies
• 5.5 Chrysanthemums and gerbera daisies
• 5.6 Tulips
• 5.7 Others

Chapter 6 Market Estimates & Forecast, By Pricing, 2018 – 2034, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Mass pricing
• 6.3 Premium pricing

Chapter 7 Market Estimates & Forecast, By Application, 2018 – 2034, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Personal use
• 7.3 Parties & special days
• 7.4 Wedding & mega cultural events
• 7.5 Welcoming & greetings
• 7.6 Conference & activities
• 7.7 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2018 – 2034, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Direct sales
• 8.3 Retail stores
  • 8.3.1 Florist
  • 8.3.2 Nursery center
  • 8.3.3 Others

Chapter 9 Market Estimates & Forecast, By Region, 2018 – 2034, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Malaysia
  • 9.4.7 Indonesia
  • 9.4.8 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 South Africa
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 Ball Horticultural Company
• 10.2 Carzan Flowers K Ltd.
• 10.3 Danziger Group
• 10.4 Dos Gringos
• 10.5 Dummen Orange
• 10.6 Esmeralda Farms
• 10.7 Flamingo
• 10.8 Karen Roses Ltd.
• 10.9 Multiflora Corp
• 10.10 Selecta Cut Flowers SAU