切花市场规模、份额、按产品、应用、分销管道和地区分類的成长分析 - 产业预测，2025-2032

预计全球鲜切花市场规模将在 2023 年达到 382 亿美元，并从 2024 年的 400.3 亿美元增长到 2032 年的 582.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.8%。

全球鲜切花市场正经历显着成长，这得益于对礼仪和装饰服务日益增长的需求。这种快速成长主要体现在婚礼、公司聚会和节庆等重大活动中，鲜切花在这些活动中扮演着重要的装饰元素。市场扩张的动力来自于花卉保存技术的进步，这些技术克服了传统的物流难题，也增加了鲜花的取得途径。消费者对家庭和商业插花的偏好日益增长，这为客製化产品创造了新的市场机会。此外，对永续性的日益关注推动了环保耕作方式和生物分解性包装的采用。网路购物的兴起进一步拓宽了市场范围，迎合了拥有可支配收入、寻求独特花卉产品的都市区消费者的需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

切花市场规模：依产品及复合年增长率（2025-2032）

• 市场概览
• 玫瑰
• 菊花
• 康乃馨
• 非洲菊
• 百合
• 其他的

切花市场规模：按应用和复合年增长率（2025-2032）

• 市场概览
• 商业的
• 家庭使用

切花市场规模（依分销管道和复合年增长率） (2025-2032)

• 市场概览
• 超级市场和大卖场
• 专卖店
• 在线的
• 其他的

切花市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• The Queen's Flowers Corp
• Sher Holland BV
• Multiflora Corp
• Rosebud Ltd
• Karen Roses Ltd
• Washington Bulb Co Inc
• Esmeralda Farms LLC
• Multiflora
• Rosebud Limited
• Selecta One
• Jet Fresh Flowers
• Marginpar BV

结论和建议

Global Cut Flowers Market size was valued at USD 38.2 billion in 2023 and is poised to grow from USD 40.03 billion in 2024 to USD 58.25 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global cut flowers market is experiencing significant growth driven by heightened demand for ceremonial and decorative services. This surge is primarily observed during key events such as weddings, corporate functions, and festivals, where cut flowers serve as vital decorative elements. The market's expansion is bolstered by increased accessibility to fresh flowers, thanks to advancements in preservation techniques that overcome previous logistical challenges. Growing consumer preference for home and business floral arrangements has opened up new market opportunities, particularly for tailored offerings. Additionally, the emphasis on sustainability is prompting the adoption of eco-friendly farming practices and biodegradable packaging. The rise of online shopping further enhances market reach, catering to urban consumers with disposable income seeking unique floral products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cut Flowers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cut Flowers Market Segments Analysis

Global Cut Flowers Market is segmented by Product, Application, Distribution Channel and region. Based on Product, the market is segmented into Rose, Chrysanthemum, Carnation, Gerbera, Lilium and Others. Based on Application, the market is segmented into Commercial and Home. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cut Flowers Market

A significant factor driving the global cut flowers market is the increasing use of flowers in various settings, including weddings, corporate events, restaurants, and hotels. Flowers are viewed as symbols of celebration and warmth, contributing to a more inviting ambiance. The demand for floral arrangements throughout the year is indicative of this trend, particularly in the luxury hospitality and event sectors, where major hotel chains have extended their partnerships with floristry suppliers. This highlights an evolving market where the presence of cut flowers enriches experiences and environments, further propelling growth within the industry.

Restraints in the Global Cut Flowers Market

The global cut flowers market faces significant challenges due to the perishable nature of the products, which necessitate a strict cold chain and quick distribution to maintain freshness. Any delays in transit can compromise the flowers' quality, resulting in decreased shelf life and financial losses. These issues are amplified in international trade, where logistical complexities and unforeseen disruptions can further hinder the efficiency of supply chains. Recent market upheavals have highlighted the fragility of flower import and export networks worldwide, revealing vulnerabilities that impact delivery timelines and, ultimately, profitability for businesses operating in this sector.

Market Trends of the Global Cut Flowers Market

The Global Cut Flowers market is experiencing a transformative shift driven by the rise of online flower delivery and subscription services. Companies like Bloom & Wild in the UK and Ferns N Petals in India are pioneering personalized bouquet options, utilizing artificial intelligence and data analytics to cater to individual preferences. This innovation not only enhances customer experience but also expands market reach beyond traditional retail outlets. The ease and convenience of digital gifting resonate particularly well with younger consumers, prompting a growing market trend that prioritizes tailored offerings and seamless online transactions, thus reshaping the way flowers are purchased and enjoyed globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Cut Flowers Market Size by Product & CAGR (2025-2032)

• Market Overview
• Rose
• Chrysanthemum
• Carnation
• Gerbera
• Lilium
• Others

Global Cut Flowers Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Home

Global Cut Flowers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

Global Cut Flowers Market Size & CAGR (2025-2032)

• North America (Product, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Queen's Flowers Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sher Holland BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosebud Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Washington Bulb Co Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esmeralda Farms LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosebud Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jet Fresh Flowers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marginpar BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations