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市场调查报告书
商品编码
1771093

切花市场－全球产业规模、份额、趋势、机会和预测，按类型、应用、配销通路、地区和竞争细分，2020-2030 年

Cut Flowers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Application, By Distribution Channel, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年，全球鲜切花市场规模达389亿美元，预计2030年将达542.8亿美元，复合年增长率达5.67%。在婚礼、节庆、週年纪念和公司活动等场合，鲜花礼品的文化和社会意义日益增强，这持续推动着市场的发展。此外，西方生活方式在发展中国家的影响力日益增强，加上可支配收入的增加，也刺激了新鲜花卉的需求。

市场概览
预测期 2026-2030
2024年市场规模 389亿美元
2030年市场规模 542.8亿美元
2025-2030 年复合年增长率 5.67%
成长最快的领域 百合
最大的市场 北美洲

电子商务已成为鲜花分销的变革性管道，使消费者能够获得个人化的花卉设计并享受快速配送服务。这项转变扩大了城市和半城市地区获取稀有优质花卉品种的管道。此外，冷链物流的进步和创新的包装方法延长了鲜花的保质期，并在长途运输中保持了品质。荷兰、肯亚和哥伦比亚等国家透过利用这些物流改进并有效满足国际需求，巩固了其主要出口国的地位。

关键市场驱动因素

鲜花装饰日益流行

主要市场挑战

保质期短和品质维护

主要市场趋势

花卉产品电商销售量不断成长

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球切花市场展望。

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依类型（菊花、康乃馨、非洲菊、百合）
    • 按应用程式（家庭和商业）
    • 按配销通路（超市和大卖场、专卖店/花店、网路零售）
    • 按公司分类（2024）
    • 按地区
  • 市场地图

第六章：亚太地区切花市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国 。
    • 印度 。
    • 韩国。
    • 日本 。
    • 澳大利亚 。

第七章：欧洲切花市场展望。

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国 。
    • 德国 。
    • 英国 。
    • 义大利 .
    • 西班牙 。

第 8 章：北美切花市场展望。

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国 。
    • 墨西哥 。
    • 加拿大 。

第九章：南美切花市场展望。

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西 。
    • 阿根廷。
    • 哥伦比亚。

第 10 章：中东和非洲切花市场展望。

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非。
    • 沙乌地阿拉伯 .
    • 阿联酋。
    • 科威特。

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 最新动态
  • 併购
  • 产品开发

第 13 章：竞争格局

  • Dummen Orange
  • Danziger Group
  • Dos Gringos LLC
  • Esmeralda Farms
  • Flamingo
  • Florance Flora
  • Karen Roses Company
  • Marginpar BV
  • Multiflora
  • Rosebud Limited

第 14 章：策略建议

第15章调查会社について・免责事项

简介目录
Product Code: 15132

The Global Cut Flowers Market was valued at USD 38.90 billion in 2024 and is projected to reach USD 54.28 billion by 2030, growing at a CAGR of 5.67%. The increasing cultural and social relevance of floral gifting across occasions such as weddings, festivals, anniversaries, and corporate events continues to drive the market forward. In addition, the rising influence of Western lifestyle trends in developing nations, coupled with increasing disposable incomes, has bolstered demand for fresh floral arrangements.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 38.90 Billion
Market Size 2030USD 54.28 Billion
CAGR 2025-20305.67%
Fastest Growing SegmentLilium
Largest MarketNorth America

E-commerce has emerged as a transformative channel for the distribution of cut flowers, enabling consumers to access personalized floral designs with expedited delivery. This shift has widened access to exotic and premium flower varieties in both urban and semi-urban areas. Moreover, advancements in cold chain logistics and innovative packaging methods have enhanced flower shelf life and maintained quality across long-distance shipping. Countries like the Netherlands, Kenya, and Colombia have solidified their roles as major exporters by capitalizing on these logistical improvements and serving international demand effectively.

Key Market Drivers

Rising Popularity of Cut Flowers in Decorations

Cut flowers are playing a central role in enhancing aesthetics across a wide range of personal, corporate, and social events. From weddings and anniversaries to business events and birthday celebrations, fresh floral arrangements have become synonymous with elegance and ambiance. Florists report growing event-specific demand, particularly for popular varieties such as roses, carnations, lilies, and chrysanthemums. According to the Society of American Florists, approximately 60% of florists noted an increase in floral decoration requests year-over-year, reflecting this trend.

In addition, cut flowers have gained traction as a home decor element, particularly among urban consumers. A 2024 YouGov survey indicated that nearly 45% of urban millennials purchase fresh flowers monthly to enhance living spaces. This trend is amplified by social media platforms such as Pinterest and Instagram, which frequently showcase floral design content. As a result, floral arrangements are being integrated into everyday home aesthetics, including table settings, balconies, and interiors, further strengthening market demand.

Key Market Challenges

Short Shelf Life and Quality Maintenance

Maintaining the quality and longevity of cut flowers is a persistent challenge for stakeholders across the value chain. Flowers are highly perishable, with most species offering a vase life of only 5 to 14 days under optimal storage conditions. Without proper cold chain systems and controlled environments, flowers are susceptible to premature wilting, discoloration, and scent loss.

This requires investment in temperature-controlled logistics, humidity regulation, and light management across harvesting, transportation, and retail points. For exporters in developing nations, insufficient storage infrastructure and transportation delays can result in higher spoilage rates and reduced competitiveness in international markets. These constraints present ongoing challenges to preserving flower freshness and ensuring customer satisfaction.

Key Market Trends

Growing Amount of E-Commerce Regarding Selling Floral Products

The proliferation of e-commerce platforms is reshaping the cut flowers industry by offering enhanced accessibility, convenience, and customization to consumers. Online florists and digital marketplaces now offer curated arrangements, same-day or next-day delivery, and subscription models-all tailored to user preferences and seasonal events.

Tech-savvy consumers, particularly younger demographics, are driving this digital shift. In response, platforms are incorporating AI-based recommendation engines, eco-friendly packaging solutions, and mobile-optimized experiences to strengthen customer loyalty and retention. Furthermore, the e-commerce model is enabling smaller floral businesses to reach a broader customer base without the overhead costs of brick-and-mortar locations, leveling the competitive playing field and expanding global market reach.

Key Market Players

  • Dummen Orange
  • Danziger Group
  • Dos Gringos LLC
  • Esmeralda Farms
  • Flamingo
  • Florance Flora
  • Karen Roses Company
  • Marginpar BV
  • Multiflora
  • Rosebud Limited

Report Scope:

In this report, the Cut Flowers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cut Flowers Market, By Type:

  • Chrysanthemum
  • Carnation
  • Gerbera
  • Lilium

Cut Flowers Market, By Application:

  • Home
  • Commercial

Cut Flowers Market, By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Specialty Stores/Florists
  • Online Retail

Cut Flowers Market, By Region:

North America

  • United States
  • Canada
  • Mexico

Europe

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain

Asia-Pacific

  • China
  • Japan
  • India
  • South Korea
  • Australia

Middle East & Africa

  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

South America

  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Cut Flowers Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Cut Flowers market Outlook.

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Chrysanthemum, Carnation, Gerbera, Lilium)
    • 5.2.2. By Application (Home & Commercial)
    • 5.2.3. By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/ Florists, Online Retail)
    • 5.2.4. By Company (2024)
    • 5.2.5. By Region
  • 5.3. Market Map

6. Asia-Pacific Cut Flowers market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. Asia-Pacific: Country Analysis
    • 6.3.1. China Cut Flowers market Outlook.
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. India Cut Flowers market Outlook.
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. South Korea Cut Flowers market Outlook.
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel
    • 6.3.4. Japan Cut Flowers market Outlook.
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Type
        • 6.3.4.2.2. By Application
        • 6.3.4.2.3. By Distribution Channel
    • 6.3.5. Australia Cut Flowers market Outlook.
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Type
        • 6.3.5.2.2. By Application
        • 6.3.5.2.3. By Distribution Channel

7. Europe Cut Flowers market Outlook.

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Cut Flowers market Outlook.
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Cut Flowers market Outlook.
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Cut Flowers market Outlook.
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Cut Flowers market Outlook.
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Cut Flowers market Outlook.
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. North America Cut Flowers market Outlook.

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. North America: Country Analysis
    • 8.3.1. United States Cut Flowers market Outlook.
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Mexico Cut Flowers market Outlook.
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Canada Cut Flowers market Outlook.
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel

9. South America Cut Flowers market Outlook.

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Cut Flowers market Outlook.
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Argentina Cut Flowers market Outlook.
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. Colombia Cut Flowers market Outlook.
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel

10. Middle East and Africa Cut Flowers market Outlook.

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Cut Flowers market Outlook.
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Saudi Arabia Cut Flowers market Outlook.
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. UAE Cut Flowers market Outlook.
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel
    • 10.3.4. Kuwait Cut Flowers market Outlook.
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Type
        • 10.3.4.2.2. By Application
        • 10.3.4.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Recent Developments
  • 12.2. Mergers & Acquisitions
  • 12.3. Product Developments

13. Competitive Landscape

  • 13.1. Dummen Orange
    • 13.1.1. Business Overview
    • 13.1.2. Company Snapshot
    • 13.1.3. Products & Services
    • 13.1.4. Financials (As Reported)
    • 13.1.5. Recent Developments
    • 13.1.6. Key Personnel Details
    • 13.1.7. SWOT Analysis
  • 13.2. Danziger Group
  • 13.3. Dos Gringos LLC
  • 13.4. Esmeralda Farms
  • 13.5. Flamingo
  • 13.6. Florance Flora
  • 13.7. Karen Roses Company
  • 13.8. Marginpar BV
  • 13.9. Multiflora
  • 13.10. Rosebud Limited

14. Strategic Recommendations

15. About Us & Disclaimer