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园艺

鲜切花市场规模、份额及成长分析（按产品、应用、通路及地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1905977

鲜切花市场规模、份额及成长分析（按产品、应用、通路及地区划分）－2026-2033年产业预测

Cut Flowers Market Size, Share, and Growth Analysis, By Product (Rose, Chrysanthemum), By Application (Commercial, Home), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 171 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球鲜切花市场规模将达到 400.3 亿美元，到 2025 年将达到 419.6 亿美元，到 2033 年将达到 610.5 亿美元，预测期（2026-2033 年）的复合年增长率为 4.8%。

全球鲜切花市场正经历显着增长，这主要得益于婚礼、企业活动和酒店等场所对花卉装饰日益增长的需求，以及人们对花卉在健康和生活方式潮流中日益增长的欣赏。可支配收入的增加和都市生活方式的演变，推动了消费者更多地将花卉用于家居装饰和礼物。社群媒体，尤其是网路红人，在推广异国花卉作为高端生活方式配件方面发挥关键作用，从而推动了稳定的需求。低温运输物流和包装技术的创新延长了花卉的保鲜期，而各种文化庆祝活动则确保了花卉的稳定供应。此外，人工智慧、区块链、物联网、扩增实境和虚拟实境等技术的融合，透过提高配送效率、确保透明度、提供即时监控以及透过互动体验增强客户参与，正在改变市场格局。

全球鲜切花市场驱动因素

全球鲜切花市场深受各种文化传统、送礼习俗以及鲜花在活动和住宅装饰中日益普及的影响。鲜花贸易的全球化透过开闢广阔的出口管道，推动了鲜花需求的成长。此外，消费者对美观家居环境的偏好不断变化，这种偏好源自于人们提升个人生活空间的愿望，也促进了对鲜花的需求。文化意义、贸易机会以及对住宅装饰的关注共同支撑着鲜花市场的蓬勃发展，消费者越来越重视花卉摆设所蕴含的美感和情感联繫。

全球鲜切花市场面临的限制

全球鲜切花市场面临的一大挑战是鲜花本身的易腐性，需要专门且往往成本高昂的包装解决方案。运输过程中的温度、湿度和光线等因素都会对花的保存期限产生负面影响，降低其品质和市场价值。此外，维持高效率的低温运输物流系统对于延长鲜花的保质期至关重要，而这又会进一步增加运输成本。这些因素共同构成了市场准入的巨大障碍，影响着利润率和鲜花分销的整体可行性。

全球鲜切花市场趋势

全球鲜切花市场正经历着向永续和在地化生产的显着趋势，这主要得益于消费者对环保产品的偏好。随着人们对碳足迹和生态影响的认识不断提高，消费者越来越倾向于选择以负责任的方式生产的鲜花，例如尽量减少农药使用、高效水资源管理以及符合道德规范的工作环境。这种转变不仅反映了消费者对永续性的更深层的承诺，也鼓励种植者采用环保的种植方式，从而创造出一个以环保产品为主导的竞争环境。这一趋势正在重塑市场结构，影响采购方式和生产流程，最终影响消费者的购买决策。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Florensis
Royal FloraHolland
Karuturi Global Limited
Oserian Development Company
Selecta One
Ball Horticultural Company
Flamingo Horticulture
Karen Roses Ltd.
Multiflora
Rosebud Ltd.
Washington Bulb Co., Inc.
The Queen's Flowers Group

结论与建议

简介目录

Product Code: SQMIG30L2318

Global Cut Flowers Market size was valued at USD 40.03 Billion in 2024 and is poised to grow from USD 41.96 Billion in 2025 to USD 61.05 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

The global Cut Flowers Market is witnessing significant growth driven by the rising popularity of floral decoration for weddings, corporate events, and hospitality settings, alongside an increasing appreciation for flowers within wellness and lifestyle trends. Higher disposable incomes and evolving urban lifestyles are encouraging consumers to decorate their homes and gift flowers more frequently. Social media, particularly influencers, plays a crucial role in promoting exotic flowers as prestigious lifestyle accessories, thereby fueling consistent demand. Innovations in cold chain logistics and packaging have enhanced flower longevity, while cultural celebrations ensure a steady supply. Additionally, technology integration through AI, blockchain, IoT, AR, and VR is transforming the market by improving delivery efficiency, ensuring transparency, providing real-time monitoring, and enhancing customer engagement through interactive experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cut Flowers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cut Flowers Market Segments Analysis

Global Cut Flowers Market is segmented by Product, Application, Distribution Channel and region. Based on Product, the market is segmented into Rose, Chrysanthemum, Carnation, Gerbera, Lilium and Others. Based on Application, the market is segmented into Commercial and Home. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cut Flowers Market

The Global Cut Flowers market is significantly influenced by the rising use of flowers in various cultural traditions, gifting practices, and decorative purposes for events and residential spaces. The globalization of the floral trade enhances the demand for flowers by opening up extensive opportunities for exports. Additionally, evolving consumer preferences for aesthetically pleasing home environments drive the desire for fresh flowers, as individuals seek to elevate their living spaces. This combination of cultural significance, trade opportunities, and a focus on home decor contributes to the robust growth trajectory of the flower market, as consumers increasingly value the beauty and emotional connections offered by floral arrangements.

Restraints in the Global Cut Flowers Market

A significant challenge facing the Global Cut Flowers market is the inherent perishability of flowers, which necessitates specialized and often expensive packaging solutions. Elements such as temperature, humidity, and light exposure can adversely affect the shelf life of flowers during transit, leading to reduced market value once they are compromised. Additionally, maintaining an effective cold chain logistics system is crucial to prolonging the longevity of the flowers, but this requirement further escalates transportation costs. These factors collectively pose considerable obstacles to the market, impacting profit margins and the overall feasibility of flower distribution.

Market Trends of the Global Cut Flowers Market

The Global Cut Flowers market is witnessing a notable trend towards sustainable and locally sourced products, driven by a growing consumer preference for environmentally friendly options. As awareness of carbon footprints and ecological impacts rises, customers are increasingly seeking flowers produced through responsible practices, including minimal pesticide use, efficient water management, and ethical labor conditions. This shift not only reflects a deeper commitment to sustainability among consumers but also encourages producers to adopt greener methods, fostering a competitive landscape where eco-conscious offerings are prioritized. The trend is reshaping the market, influencing sourcing, production, and ultimately, consumer purchasing decisions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global Cut Flower Market Size by Application & CAGR (2026-2033)

Market Overview
Home
Commercial

Global Cut Flower Market Size by Type & CAGR (2026-2033)

Market Overview
Rose
Carnation
Lilium
Chrysanthemum
Gerbera, Orchids
Tulips
Sunflowers
Others

Global Cut Flower Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets & Hypermarkets
Specialty Stores
Online
Others

Global Cut Flower Market Size & CAGR (2026-2033)

North America (Application, Type, Distribution Channel)
- US
- Canada
Europe (Application, Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Application, Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Application, Type, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Application, Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Florensis
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Royal FloraHolland
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Karuturi Global Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oserian Development Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Selecta One
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ball Horticultural Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flamingo Horticulture
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Karen Roses Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Multiflora
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rosebud Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Washington Bulb Co., Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Queen's Flowers Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments