市场调查报告书
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2030 年亚太地区切花市场预测 - 区域分析 - 按花卉类型、应用和配销通路Asia Pacific Cut Flowers Market Forecast to 2030 - Regional Analysis - by Flower Type, Application, and Distribution Channel |
亚太切花市场预计将从2022年的69.9834亿美元成长到2030年的99.8536亿美元。
蓬勃发展的鲜花外送电子商务平台提振亚太切花市场
电子商务购买量不断增加,这对花卉产业来说可能是一个机会。在线销售鲜花的零售商(花店、超市和线上专卖店)的数量正在增加。可以在线购买的鲜花种类也在增加。线上销售趋势增加了产品一致性、供应链效率和资讯交换标准的重要性。切花(花束、单束和单花)的线上销售预计将进一步增长。网路销售通常涉及集体或单独生产花束、鲜花的花商或专门的花束生产商。电子商务提供了丰富的切花品种、不同产品的优惠和折扣以及定制送礼用途,从而带动了网上平台切花的购买量。它还将为超市提供有关消费者兴趣和需求的宝贵资讯。零售商透过提供各种切花以及新的设计和理念来瞄准新一代客户。切花公司现在使用社群媒体平台进行行销活动,因为社群媒体提供了许多好处,包括针对特定的客户群、广泛的覆盖范围和适应性,同时相对便宜。
亚太切花市场概况
亚太地区的切花市场分为中国、日本、韩国、澳洲、印度和亚太其他地区。该地区的已开发国家和发展中国家正在见证城市化的发展,加上中产阶级人口的增加,为切花市场的市场参与者提供了许多机会。过去几年,亚太地区国家的切花产业经历了巨大的需求。植物基因组定序和观赏花卉生物技术的进步促进了开花植物新杂交品种的开发,并有助于提高产量。因此,花卉栽培正在亚太地区转变为一项利润丰厚的业务。
一千年来,花卉一直是亚洲文化的重要组成部分。它们也是精神和文化实践的一个组成部分,而且它们也常常象征着皇室。近年来,即使是一般大众也将切花视为日常生活的重要组成部分,与健康的生活方式和繁荣息息相关。此外,亚太地区各国政府也是切花的庞大客户,鲜花林立的街道已成为城市发展和城市美化计画的一部分。这种观念增加了亚太地区对切花的国内需求,尤其是日本、印度和中国等拥有庞大国内花卉产业的国家。这些因素有利于亚太地区的切花市场。因此,随着亚洲经济的不断繁荣,未来切花的需求将会持续成长。
亚太地区切花市场收入及 2030 年预测(百万美元)
亚太切花市场细分
亚太切花市场按花型、应用、配销通路和国家细分。
根据花型,亚太切花市场分为玫瑰、康乃馨、百合、菊花和非洲菊等。 2022 年,玫瑰细分市场在亚太切花市场中占据最大份额。
在应用方面,亚太切花市场分为家庭和商业。 2022年,商业领域在亚太切花市场中占据更大份额。
依配销通路划分,亚太切花市场分为超市及大卖场、专卖店/花店、网上零售等。 2022 年,专卖店/花店市场占据亚太切花市场的最大份额。
依国家划分,亚太地区切花市场分为中国、印度、日本、澳洲、韩国和亚太地区其他地区。 2022年,中国主导亚太切花市场。
Selecta Cut Flowers SAU、Multiflora Corp、Rosebud Ltd、Karen Roses Ltd、Dummen Orange Holding BV 和 Marginpar BV 是亚太切花市场上的一些领先公司。
The Asia Pacific cut flowers market is expected to grow from US$ 6,998.34 million in 2022 to US$ 9,985.36 million by 2030. It is estimated to grow at a CAGR of 4.5% from 2022 to 2030.
Surging E-commerce Platform for Flower Delivery Boosts Asia Pacific Cut Flowers Market
E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further. Internet sales often involve florists who collectively or individually produce bouquets, flowers, or specialized bouquet producers. E-commerce offers availability of wide varieties of cut flowers, offers and discounts on different products, and customization of gifting purpose, thereby surging the purchase of cut flower through online platform. It will also give supermarkets valuable information about consumer interest and demand. Retailers are targeting the new generation of customers by offering a wide variety of cut flowers and new designs and ideas. Cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits, including targeting specific customer segments, broad reach, and adaptability, while being relatively inexpensive.
Asia Pacific Cut Flowers Market Overview
The cut flowers market in Asia Pacific is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. Developed and developing countries in the region are witnessing growth in urbanization, coupled with the middle-class population, offering several opportunities for the market players in the cut flowers market. The cut flower industry in countries in Asia Pacific has experienced a huge demand in the last few years. Plant genome sequencing and advancements in the biotechnology of ornamental flowers have resulted in the development of new hybrid varieties of flowering plants, along with aiding in increased yields. Thus, floriculture is transforming into a lucrative business in Asia Pacific.
Flowers have been a crucial part of the Asian culture for a thousand years. They have also been an integral component of spiritual and cultural practices, and they also often symbolize royalty. In recent years, even the general public has considered cut flowers as an essential part of their everyday lives, associated with a healthy lifestyle and prosperity. Also, governments of countries in Asia Pacific operate as huge customers of cut flowers, as flower-lined streets have been a part of urban development and city beautification projects. This perception has increased domestic demand for cut flowers in Asia Pacific, especially in countries such as Japan, India, and China, which have a massive domestic flower industry. These factors have favored the market for cut flowers in the Asia Pacific. Thus, with the continuously flourishing Asian economies, the demand for cut flowers would continue to rise in the future.
Asia Pacific Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Cut Flowers Market Segmentation
The Asia Pacific cut flowers market is segmented into flower type, application, distribution channel, and country.
Based on flower type, the Asia Pacific cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Asia Pacific cut flowers market in 2022.
In terms of application, the Asia Pacific cut flowers market is bifurcated into home and commercial. The commercial segment held a larger share of the Asia Pacific cut flowers market in 2022.
By distribution channel, the Asia Pacific cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Asia Pacific cut flowers market in 2022.
Based on country, the Asia Pacific cut flowers market is segmented int o China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. China dominated Asia Pacific cut flowers market in 2022.
Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Asia Pacific cut flowers market.