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市场调查报告书
商品编码
1782119
无麸质产品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Gluten-Free Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球无麸质产品市场价值为 77 亿美元,预计到 2034 年将以 5.4% 的复合年增长率增长至 127 亿美元。这一增长主要源于消费者对麸质相关健康问题的认识不断提高,以及采用无麸质饮食的趋势日益增长,不仅限于乳糜泻患者,还扩展到注重健康的消费者。无麸质产品因其公认的健康优势以及麸质不耐症人数的增加而在全球范围内广受欢迎。市场涵盖烘焙食品、点心、饮料和即食食品等各种各样的产品,可满足不同消费者的需求。此外,透过超市、专卖店、大卖场和网店等多种零售管道,无麸质产品的供应范围显着扩大,从而进一步推动了市场成长。
无麸质产品通常由大米、玉米、藜麦和其他无麸质谷物等原料製成,这些谷物作为更健康、不含过敏原的替代品,正日益受到青睐。该市场面向广泛的消费者群体,从因医学原因必须遵循无麸质饮食的个人,到自愿将这种生活方式作为更广泛健康养生方案一部分的消费者。除了乳糜泻和麸质敏感人士外,许多注重健康的消费者认为无麸质产品更干净、更轻盈、更有利于消化。消费者观念的这种日益转变,甚至推动了对无麸质替代品的需求,即使是没有健康问题的人也是如此。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 77亿美元 |
预测值 | 127亿美元 |
复合年增长率 | 5.4% |
预计到2034年,烘焙业市场规模将达46亿美元,复合年增长率为5.5%。由于小麦替代品的需求不断增长,该领域在无麸质市场中占据强劲地位。生产商正致力于提升风味、口感和营养价值,以满足消费者的期望。儘管无麸质原料和生产成本较高,为定价和市场覆盖带来了挑战,但诸如使用杏仁粉和椰子粉等替代麵粉的创新技术正在帮助克服这些障碍。
2024年,谷物和假谷物占据了44.9%的市场份额,预计到2034年将以5.2%的复合年增长率成长。由于大米、玉米、藜麦和荞麦等无麸质谷物在烘焙食品、零食和即食食品等众多产品类别中的广泛使用,这一领域仍将是主要贡献者。消费者对营养丰富且功能性食品的需求不断增长,这促使製造商开发以这些成分为特色的创新产品。
2024年,北美无麸质产品市场占据33.9%的市占率。该地区由于健康意识的增强以及麸质不耐症和乳糜泻的患病率较高而处于领先地位。美国是北美地区的主要贡献者,得益于其强大的食品工业和成熟的无麸质产品製造商。要求清楚标註无麸质标示的监管措施也增强了消费者信心。同时,加拿大在无麸质烘焙和零食产品需求不断增长方面也发挥着重要作用。
无麸质产品市场竞争激烈,家乐氏公司、Enjoy Life Foods、通用磨坊、Dr. Schar 和康尼格拉等领先公司共同占据了相当大的市场份额。为了巩固在无麸质产品市场的领先地位,各公司专注于几项关键策略,其中包括持续的产品创新,旨在改善口味、质地和营养价值,以满足不断变化的消费者期望。
扩大产品组合,推出无过敏原和清洁标籤产品,有助于满足注重健康的消费者的需求。企业投资行销活动,强调无麸质饮食的健康优势,以吸引更广大的受众。他们也强调透过与零售巨头合作并增强线上销售平台来拓展分销管道,从而更好地覆盖市场。此外,策略性併购使企业能够扩大地域覆盖范围和产品种类,从而提升这个快速成长产业的整体竞争力。
The Global Gluten-Free Products Market was valued at USD 7.7 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 12.7 billion by 2034. This expansion is primarily fueled by rising consumer awareness of gluten-related health issues and the growing trend of adopting gluten-free diets beyond just individuals with celiac disease, extending to health-conscious consumers. Gluten-free offerings have gained popularity worldwide due to their perceived health advantages and the increasing number of people with gluten intolerance. The market covers a wide variety of products such as bakery goods, snacks, beverages, and ready-to-eat meals, which cater to diverse consumer needs. Furthermore, the availability of gluten-free products has broadened significantly through multiple retail channels like supermarkets, specialty shops, hypermarkets, and online stores, driving further market growth.
Gluten-free products are typically made from ingredients like rice, corn, quinoa, and other gluten-free grains, which are gaining traction as healthier and allergen-free alternatives. This market caters to a wide spectrum of consumers, from individuals medically required to follow gluten-free diets to those who voluntarily adopt such lifestyles as part of a broader wellness regimen. Beyond those with celiac disease and gluten sensitivity, many health-conscious consumers perceive gluten-free products as cleaner, lighter, and better for digestion. This growing shift in consumer mindset has fueled demand for gluten-free alternatives even among those without medical conditions.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $7.7 Billion |
Forecast Value | $12.7 Billion |
CAGR | 5.4% |
The bakery segment is expected to reach USD 4.6 billion by 2034, growing at a CAGR of 5.5%. This segment holds a strong position within the gluten-free market due to rising demand for wheat alternatives. Producers are focusing on enhancing flavor, texture, and nutritional value to meet consumer expectations. Although higher costs associated with gluten-free ingredients and manufacturing present challenges in pricing and market reach, innovations such as using alternative flours like almond and coconut are helping to overcome these barriers.
In 2024, the cereals and pseudocereals segment held a 44.9% share and is projected to grow at a CAGR of 5.2% through 2034. This segment remains a major contributor, driven by the widespread use of gluten-free grains like rice, corn, quinoa, and buckwheat in numerous product categories, including bakery items, snacks, and ready meals. The rising consumer demand for nutrient-rich and functional foods is encouraging manufacturers to develop new and innovative products featuring these ingredients.
North America Gluten-Free Products Market held a 33.9% share in 2024. This region leads due to increasing health awareness and a higher prevalence of gluten intolerance and celiac disease. The United States is a major contributor within North America, supported by a robust food industry and established gluten-free product manufacturers. Regulatory measures requiring clear gluten-free labeling have also enhanced consumer confidence. Meanwhile, Canada plays an important role with a growing demand for gluten-free bakery and snack products.
The Gluten-Free Products Market is highly competitive, with leading companies such as Kellogg's Company, Enjoy Life Foods, General Mills, Dr. Schar, and Conagra Brands collectively holding a substantial portion of the market. To strengthen their foothold in the gluten-free products market, companies focus on several key strategies. These include continuous product innovation aimed at improving taste, texture, and nutritional benefits to meet evolving consumer expectations.
Expanding product portfolios with allergen-free and clean-label options helps cater to health-conscious buyers. Firms invest in marketing campaigns that highlight the health advantages of gluten-free diets to attract a broader audience. They also emphasize expanding distribution channels by partnering with retail giants and enhancing online sales platforms for better market reach. Additionally, strategic mergers and acquisitions enable companies to increase their geographic presence and product offerings, boosting overall competitiveness in this fast-growing sector.